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A Get-Well Plan for Sales Ops in the New Year

SBI Growth

Having an enterprise-wide Customer Master File (CMF) is the ideal first step. CMF’s provide a unified view across the organization of your customers. Sales, Finance, Marketing and Customer Service need this alignment. All your data is rolled-up to a common definition of the customer.

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Four Steps to Successfully Bringing Products to Market

SBI Growth

What are the verticals, regions, segments to target? The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. A few must-do items in this step: Target Ideal Customer Profile for new product. Training material/courseware for sales team.

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A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return.

Marketing 246
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Five Reasons Your Sales Team Should Be Cross-Trained

The Pipeline

As small companies grow, they often see a specialization emerge in their salesforce which only grows to increase its segmentation from one another. The sales department grows to become independent from the customer service, marketing, and other areas of the business. They have a deeper understanding of the customer.

Training 120
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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4 Ways to Close More Sales By Changing Your Sales Process.

The Sales Hunter

Keep a log for two weeks and record in 10 minute segments what it is you do. Break your total sales process into segments. Segments might include “x” amount of time each week dealing with existing customers, “x” amount with prospects, “x” amount of time networking, etc. sales training.

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Do You Segment Tedious Projects?

Smooth Sale

An exciting project for next year has made me realize the need to segment tedious tasks into doable actions; otherwise, it would be overwhelming. A tiny bit of math enables the ability to segment projects. Today, it’s easier than ever to segment tedious projects with technology. Your Story: Do You Segment Tedious Projects?

Segment 78