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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

When you address a customer by their name, you make them feel good, and thus more likely to buy your product or service. Think about it: have you ever gone to a company’s website, or called their customer service line with the hopes of speaking with a real person. Segmentation.

B2B 246
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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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The 9 most annoying things about email marketing software

Nutshell

Getting unreasonably angry at email marketing software is one of the things that unites us as marketers. We love these platforms in theory—how else would we be able to communicate with our prospects and customers on a large scale? Stay tuned, folks.). If we missed any major ones, shoot us a tweet @nutshell , won’t you?

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The Best 10 CRM Software for Small Business

Hubspot Sales

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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4 Key Considerations for More Personalized Marketing

Zoominfo

Is your audience segmentation granular enough? At the core of personalization is customer and contact data. The most basic way to leverage contact data for personalization is through list segmentation. Through list segmentation, marketers are able to deliver the most relevant content to prospects and customers.

Marketing 194
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The 16 Best Client Management Software Tools in 2019

Hubspot Sales

For sales reps, a client management software or customer relationship management system ( CRM ) can do the trick. CRM is a software that manages all your relationships with clients and potential customers. That's why CRM software is important for your sales team. Its best feature is its advanced segmentation tools.

Software 125