Babette Ten Haken

AUGUST 21, 2019

Once a sale is consummated, and a contract comes in-house for execution, the client’s story keeps changing. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Also, you both gain greater insight into the stated, and unstated, needs of the clients which you both serve, together. Wouldn’t you?

Ideal Customer Profile 92

Ideal Customer Profile SME Exact Industry 92

Babette Ten Haken

MARCH 27, 2019

When stories engage customers and members, it’s because they hear their own, familiar voices in the story. Traditionally, storytelling is a marketing, sales or PR function. Talk about a vehicle for employee experience that drives customer experience. As a result, they become skeptical. Find out more right here.

Ideal Customer Profile 18

Ideal Customer Profile SME Education Engineering 18

Babette Ten Haken

JANUARY 3, 2019

If you are a Professional of Worth, then retaining customers is a big deal, translational factor in how you always deliver to customers. That is why the first sale you make to a new customer includes an overview of why, what, when and how you will make additional sales to them. They are skeptical.

Ideal Customer Profile 71

Ideal Customer Profile Customer Retention SME 71

Babette Ten Haken

SEPTEMBER 27, 2018

Here are 8 zinger blog posts to catalyze your professional innovation, workforce engagement and customer success during Q4. Confusing Customer Service Delivery with Customer Experience Delivery? A Hopscotch Client Retention Strategy will not boost Customer Success. Social Communication is not permission to Sell.

Ideal Customer Profile 71

Ideal Customer Profile SME Retention Hiring 71

Babette Ten Haken

OCTOBER 8, 2018

Even if our functional roles are not primarily in marketing and selling, our customers’ engagement experiences bias them about how we will deliver outcomes. Let’s say we feel cozy and comfortable in our post-sale support roles, implementing what is sold. Find out how to anticipate customer skepticism, before they intimidate us.

Ideal Customer Profile 88

Ideal Customer Profile Customer Chemicals SME 88

Babette Ten Haken

MARCH 6, 2019

Post sale execution experience makes or breaks customer experiences. Why jeopardize customer loyalty, success and retention by making assumptions about what happens next? First, when introducing new products and services to existing customers, details and nuances get lost in transition. Here’s why. Well, do they?

Ideal Customer Profile 72

Ideal Customer Profile Churn SME Loyalty 72

Babette Ten Haken

JUNE 20, 2019

Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Babette Ten Haken’s One Millimeter Mindset® Storytelling for STEM Professionals and Left Brain Thinkers speaking programs leverage purpose-driven value differentiation through storytelling, to create and retain successful employees and clients.

Ideal Customer Profile 87

Ideal Customer Profile SME Retention Discount 87

Babette Ten Haken

NOVEMBER 1, 2018

Babette Ten Haken’s One Millimeter Mindset speaking programs leverage collaboration to catalyze professional innovation and the type of workforce engagement experiences which fuel customer success and business growth. She is a member of SME, ASQ, SHRM and the National Speakers Association. Image source: Fotolia.

Revenue 85

Revenue Retention SME Ideal Customer Profile 85

Babette Ten Haken

DECEMBER 20, 2018

Babette Ten Haken and her One Millimeter Mindset speaking and storytelling programs catalyze organizations and associations, like yours, who want to leverage a more profitable workforce to retain the customers you work so hard to win. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

Ideal Customer Profile 87

Ideal Customer Profile SME Hiring Face-to-face 87

Babette Ten Haken

NOVEMBER 12, 2018

Her One Millimeter Mindset speaking and consulting programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s Playbook of collaboration hacks, Do YOU Mean Business? is available on Amazon.com.

Ideal Customer Profile 89

Ideal Customer Profile Retention SME Compensation 89

Babette Ten Haken

DECEMBER 10, 2018

Collaborative Workplace Experiences create Better Customer Experiences. Confusing Customer Service Delivery with Customer Experience Delivery. 2 Ways We create unforgettably Innovative Customer Experiences. How a Customer Experience Culture leverages Collaboration. Enjoy this blog post?

Ideal Customer Profile 64

Ideal Customer Profile SME Hiring Retention 64

Babette Ten Haken

JUNE 3, 2019

Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Combine courage, curiosity and critical thinking skills to co-create compelling stories which inspire trust in one another. Especially in industries with STEM and left-brain stakeholders. Find out more about Babette’s professional story here.

Decision Maker 82

Decision Maker SME Ideal Customer Profile Margin 82

Babette Ten Haken

MAY 6, 2019

Babette is a member of SME, ASQ, SHRM and the National Speakers Association. There is no better way than storytelling to bridge communication disconnects between professional disciplines, pay grades, generations and levels of education. Babette gets everyone to where they need to go. Find out more about Babette here.

Meeting 17

Meeting SME Ideal Customer Profile Retention 17

Babette Ten Haken

NOVEMBER 15, 2018

When we tell clients that we are sales rockstars, they become skeptical about whether our focus is about them or the next contest. Her One Millimeter Mindset speaking and consulting programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. is available on Amazon.com.

Ideal Customer Profile 77

Ideal Customer Profile SME Hiring Retention 77

Babette Ten Haken

MAY 2, 2018

Now, Voice of the Customer (VoC) research methodology involves more than just “sticking close to customers” and asking them how things are going on a quarterly basis. Then again, VoC techniques produce very different conversations than the type of information uncovered in a typical sales discovery conversation.

Customer 59

Customer Survey SME Social Media 59

Babette Ten Haken

NOVEMBER 19, 2018

Are the customer experiences created by our current strategy reinforcing our customers’ decisions to continue to do business with us? Scenario 3: Post-sale customer support teams update us about various customer issues, but we rush to first call the customer, asking: “Is everything ok? ”.

Retention 83

Retention Ideal Customer Profile Customer SME 83

Babette Ten Haken

NOVEMBER 26, 2018

Her One Millimeter Mindset speaking and consulting programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s Playbook of collaboration hacks, Do YOU Mean Business? is available on Amazon.com.

Churn 80

Churn Retention Ideal Customer Profile Strategy 80

Babette Ten Haken

JULY 8, 2019

Next, as the leader of your business, you consider website content and marketing and sales messaging as decorative elements of your business. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. First, stories are less-than-convincing to clients because of your perspective: you are not convinced by them, either.

Ideal Customer Profile 73

Ideal Customer Profile Outsourcing Services SME Hiring 73

Babette Ten Haken

NOVEMBER 21, 2018

Her One Millimeter Mindset speaking and consulting programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s Playbook of collaboration hacks, Do YOU Mean Business? is available on Amazon.com.

Ideal Customer Profile 85

Ideal Customer Profile Strategy Customer SME 85

Babette Ten Haken

JANUARY 7, 2019

She catalyzes organizations and associations, like yours, to leverage collaborative business models and a profitable workforce, to retain the customers and members you work so hard to win. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s Playbook of collaboration hacks, Do YOU Mean Business?

Ideal Customer Profile 79

Ideal Customer Profile Outsourcing Services Customer Retention 79

Babette Ten Haken

APRIL 4, 2019

Her programs are forged from her own background as a STEM professional in clinical research, new product development, market research and sales. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Find out more right here. Her playbook of communication hacks, Do YOU Mean Business? is available on Amazon.com.

SME 75

SME Ideal Customer Profile Education Retention 75

Babette Ten Haken

MARCH 28, 2019

Her programs are forged from her background as a STEM professional in clinical research, new product development, market research and sales. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Find out more right here. Her playbook of communication hacks, Do YOU Mean Business? is available on Amazon.com.

Retention 72

Retention Ideal Customer Profile Customer SME 72

Babette Ten Haken

SEPTEMBER 24, 2018

Then again, when customer conversations stray dangerously close to the constraints of what is comfortable, why not at least pursue what just might be possible? When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? If not today, tomorrow?

Ideal Customer Profile 221

Ideal Customer Profile Retention Strategy SME 221

Babette Ten Haken

OCTOBER 22, 2018

Will they take corrective action by increasing product and service pricing? Or will they ask those front-line individuals about the real root causes of decreased sales revenue? Each with their own, branded customer loyalty program. Then, the customer service manager offered to sign me up for a new account, with a new password.

Ideal Customer Profile 66

Ideal Customer Profile Loyalty Customer SME 66

Babette Ten Haken

OCTOBER 1, 2018

And, trust me friends, the “what we bring” is far more than our professional titles, educational pedigrees, certifications or sales close ratio. Today’s customers in digitally transforming industries anticipate continuing to do business with us because we are focused on becoming better and better. In better serving their needs.

Ideal Customer Profile 75

Ideal Customer Profile SME Hiring Retention 75

Babette Ten Haken

SEPTEMBER 6, 2018

That critical time-period, the post-sale handoff of the contract for execution, involves more than a digital document passing through a CRM. Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention. Everyone who takes care of the customer, post-sale.

Retention 61

Retention Customer Hiring SME 61

Babette Ten Haken

OCTOBER 11, 2018

Babette Ten Haken’s One Millimeter Mindset speaking programs leverage collaboration to catalyze professional innovation and the type of workforce engagement experiences which fuel customer success and business growth. She is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon.com.

Strategy 78

Strategy Journal SME Ideal Customer Profile 78

Babette Ten Haken

APRIL 10, 2019

Her programs are forged from her background as a STEM professional in clinical research, new product development, market research and sales. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Find out more right here. Her playbook of communication hacks, Do YOU Mean Business? is available on Amazon.com.

Decision Maker 13

Decision Maker SME Retention Hiring 13

Babette Ten Haken

DECEMBER 31, 2018

Babette Ten Haken, and her One Millimeter Mindset speaking and storytelling programs, catalyze organizations and associations, like yours, who want to leverage a more profitable workforce to retain the customers you work so hard to win. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

SME 74

SME Ideal Customer Profile Compensation Networking 74

Babette Ten Haken

SEPTEMBER 26, 2018

One of my clients is an Industry40 small custom fabricator with a sales force of two: the CEO and the General Manager. Over time, the CEO left business development and sales in the hands of his General Manager. Unintentionally acquired disposable clients impede business growth and profitability. is available on Amazon.com.

Ideal Customer Profile 74

Ideal Customer Profile SME Scale Hiring 74

Babette Ten Haken

DECEMBER 5, 2018

One Millimeter Mindset speaking and storytelling programs are dedicated to: Leveraging Collaborative Business Models and Profitable Workforces to Retain Customers. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s Playbook of collaboration hacks, Do YOU Mean Business? is available on Amazon.com.

SME 70

SME Ideal Customer Profile Hiring Retention 70

Babette Ten Haken

DECEMBER 6, 2018

One Millimeter Mindset speaking and storytelling programs are dedicated to: Leveraging Collaborative Business Models and Profitable Workforces to Retain Customers. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s Playbook of collaboration hacks, Do YOU Mean Business? is available on Amazon.com.

Ideal Customer Profile 73

Ideal Customer Profile Outsourcing Services SME Hiring 73

Babette Ten Haken

NOVEMBER 14, 2018

Ultimately, each customer’s decision to continue doing business with us firmly is in the hands of all of those “someones” responsible for post-sale customer care, in one form or another. Most importantly, these someones are responsible for creating aggregated customer experiences critical to customer retention.

Ideal Customer Profile 64

Ideal Customer Profile Customer SME Retention 64

Babette Ten Haken

DECEMBER 13, 2018

Lots of organizations spend a lot of money on content creation to promote the sales of their products and services. Her One Millimeter Mindset speaking and consulting programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. is available on Amazon.com.

SME 69

SME Retention Ideal Customer Profile Hiring 69

Babette Ten Haken

DECEMBER 27, 2018

Babette Ten Haken, and her One Millimeter Mindset speaking and storytelling programs, catalyze organizations and associations, like yours, who want to leverage a more profitable workforce to retain the customers you work so hard to win. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

Ideal Customer Profile 61

Ideal Customer Profile Customer SME Positioning 61

Babette Ten Haken

NOVEMBER 22, 2018

Starting in 2012, I realized that while my Sales Aerobics for Engineers® Blog continues to win awards, the blog focuses on far more than topics which are exclusively sales-related. However, that little word, “sales” in the blog title, skews expectations about the Business Purpose behind the blog. is available on Amazon.com.

Ideal Customer Profile 70

Ideal Customer Profile SME Retention Pivotal 70

Babette Ten Haken

NOVEMBER 7, 2018

Babette Ten Haken’s One Millimeter Mindset speaking programs showcase how profitable collaboration between STEM professionals, knowledge workers and manual workers bridges customer experience gaps. She is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon.com. Image source: Fotolia.

SME 69

SME Ideal Customer Profile Margin Intent 69