Customer Service, Sales and Smart Company

From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

SEPTEMBER 6, 2019

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

Social Media

Social Media Outsourcing Services Customer Service Media

Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

OCTOBER 4, 2019

But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Now is the time to expand upon the confines of B2B and B2C, and start thinking in terms that better reflect the customer-centric world we live in. Enter, B2P (business-to-person) sales and marketing. Keep reading!

B2C

B2C B2B Marketing Lead Rank

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing

Marketing Telemarketing Scale Education

Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

OCTOBER 4, 2019

But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Now is the time to expand upon the confines of B2B and B2C, and start thinking in terms that better reflect the customer-centric world we live in. Enter, B2P (business-to-person) sales and marketing. Keep reading!

B2C

B2C B2B Marketing Lead Rank

Creating A Customer-Centric Strategy

Sell Integrity

NOVEMBER 23, 2020

In addition to understanding and having empathy for the customer’s situation and experience, a customer-centric organization also considers how any decisions it makes will affect their customers. This customer-needs-focused approach is often thought of in the context of the sales and service teams.

Strategy

Strategy Customer Loyalty Coaching

26 CRM Techniques and Strategies for Customer Retention

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. It’s a must-have.

Retention

Retention Webinar Metrics CRM Ideal Customer Profile

Client Onboarding Process: Free Checklist for Service Providers

LeadFuze

JULY 25, 2021

Client Onboarding: A process of adapting customers to your product or services that begins after a new user purchases a product and usually continues until the user is comfortable and adept at its use, and/or is satisfied with the results. There are a lot of moving pieces to the post-sale process. Be strategic about it.

Lead Rank

Lead Rank Lead Scoring Top of Funnel Churn

Having Too Many Choices Can Cost You Plenty

Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Smart Company

Smart Company Customer Leads Marketing Qualified Lead

3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

AUGUST 28, 2018

Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. In the world of B2B sales, the conventional thinking has become especially stark. Post-sale, the numbers were equally stark. How much are companies leaving on the table when these pre-sale questions go unanswered?

Buyer

Buyer B2B B2C Survey

To Build a Sales Culture

The Brooks Group

OCTOBER 18, 2010

Part of our mission statement at The Brooks Group is to help our clients build Sales Cultures. What’s a sales culture.” The sales department must be or have the potential to be profitable. If there's no profit derived from the sales department, it's hard to justify its existence. Aggressiveness is rewarded in sales.

Collateral

Collateral Enterprise Enterprise Smart Company

How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

MAY 8, 2024

Successful interaction with customers can drive business growth, improve customer satisfaction, and strengthen brand loyalty. The following sections explore the importance of effective customer communication and key strategies for success. This ultimately leads to good customer relationships.

Ideal Customer Profile

Ideal Customer Profile Top of Funnel Customer Scale

Customers From Hell – Top 4 Tips for Handling

Klozers

JUNE 5, 2014

Customers From Hell can cost your business dearly if they choose to use the internet and Social Media to promote their stories of discontent. Whilst it may be impossible to completely eliminate Customers From Hell, it certainly makes sense to do as much as we possibly can, to reduce the numbers. . Sales Techniques'

Ideal Customer Profile

Ideal Customer Profile Customer Social Media CRM

Overloaded And Overwhelmed

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. But fast forward to today, organizations, our customers and ours, are running very lean.

Face-to-face

Face-to-face Networking ACT Ideal Customer Profile

The Different Inside Sales Roles Explained

Factor 8

AUGUST 8, 2019

If you’re growing or starting up a team, you’re wise to spend time researching the type of rep that will best suit your sales process, talent pool, and customer preferences. And if you’re researching roles in sales, even better. Let’s dig in – starting with the top of the sales funnel or beginning of the buying process.

Inside Sales

Inside Sales Hiring Lead Rank Top of Funnel

PODCAST 115: Improving Customer Experience: Your Magic Key to Success with Leah Chaney

Sales Hacker

JUNE 23, 2020

This week on the Sales Hacker podcast, we speak with Leah Chaney , the Chief Experience Officer for BetterGrowth, a customer support agency she founded. Subscribe to the Sales Hacker Podcast. How to put customer experience into the DNA of an organization [5:23]. Sales teams have had to quickly adapt to a new normal.

Customer

Customer Churn Lead Rank Scale

Sales Pro Central