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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Now is the time to expand upon the confines of B2B and B2C, and start thinking in terms that better reflect the customer-centric world we live in. Enter, B2P (business-to-person) sales and marketing. Keep reading!

B2C 182
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Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Now is the time to expand upon the confines of B2B and B2C, and start thinking in terms that better reflect the customer-centric world we live in. Enter, B2P (business-to-person) sales and marketing. Keep reading!

B2C 100
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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226
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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

Successful interaction with customers can drive business growth, improve customer satisfaction, and strengthen brand loyalty. The following sections explore the importance of effective customer communication and key strategies for success. This ultimately leads to good customer relationships.

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Creating A Customer-Centric Strategy

Sell Integrity

In addition to understanding and having empathy for the customer’s situation and experience, a customer-centric organization also considers how any decisions it makes will affect their customers. This customer-needs-focused approach is often thought of in the context of the sales and service teams.

Strategy 117
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. It’s a must-have.