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The ROI of Chatbots

Sales and Marketing Management

Chatbots can significantly enhance sales and customer service, but it's important to know how to continuously measure their effectiveness. The post The ROI of Chatbots appeared first on Sales & Marketing Management.

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Sales Ops: Defend your Turf

SBI Growth

Over the last 18-24 months Sales Operations leaders have experienced Diminishing Authority. The Chief Sales Officer is not relying on Ops to translate data into insight. Sales Ops has lost some of its credibility. We have helped numerous Sales Ops leaders take back authority. Diminishing Authority is easy to spot.

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4 Negotiation Strategies to Help Your Sales Process

Sales and Marketing Management

One thing many businesses with collection issues have in common is that they focus too strongly on making a sale, and not strongly enough on improving their sales process. Focusing on your sales process and the negotiation skills that your salespeople need can help improve your bottom line. Let Employees Make Decisions.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors. Customer retention. Customer retention is tied closely to customer service.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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How Tech Can Improve Your B2B Customer Service

Pipeliner

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Why You Need Tech for B2B Customer Service.

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Sales Leaders Can Close Big Deals in Q4 by Reducing Customer Risk

SBI Growth

You need to close a few of the big ones in the late stages of your sales process to hit your number this year. The holidays are an obstacle to getting face time with prospects and customers to secure those last minute deals. Early stage sales activity won’t get you to the number. The rep is focused on what the customer wants.

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