Zoominfo

OCTOBER 4, 2019

These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Why should B2B companies embrace a B2P approach? B2B companies tend to embrace a style of communication that is more risk-averse. Do you offer personalized customer service?

B2C 182

B2C B2B Marketing Lead Rank 182

Sales and Marketing Management

JUNE 1, 2018

They are more often directly engaging with prospects and growth-opportunity customers. Black, whose best-selling book “No More Cold Calling,” promotes revenue growth through referrals, says you won’t get introduced to prospective customers unless you have a solid business solution and a means to relay that.

Marketing 226

Marketing Telemarketing Scale Education 226

Zoominfo

OCTOBER 4, 2019

These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Why Should B2B Companies Embrace A B2P Approach? B2B companies tend to embrace a style of communication that is more risk-averse. Do you offer personalized customer service?

B2C 100

B2C B2B Marketing Lead Rank 100

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Sales Hacker

AUGUST 28, 2018

Given that the majority of salespeople are looking for easier engagement opportunities with prospective customers, making appointment scheduling easy for both parties seems a winning proposition. Likelihood to schedule appointments if offered by a company you may buy from.

Buyer 80

Buyer B2B B2C Survey 80

Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Smart Company 54

Smart Company Customer Leads Marketing Qualified Lead 54

Cincom Smart Selling

MAY 8, 2024

Successful interaction with customers can drive business growth, improve customer satisfaction, and strengthen brand loyalty. The following sections explore the importance of effective customer communication and key strategies for success. There are predictable stages that customers traverse in their decision-making process.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62