article thumbnail

New Product Launch – Identifying the Right Promotional Channels

SBI Growth

You have two major responsibilities; Sales Enablement and Promotion. Then generate demand through promotional channels. Promotion may be your weak leg of an upcoming product launch. The investment is often followed by unimaginative promotion plans. Make sure you have the right promotional channels for your product launch.

Promotion 317
article thumbnail

How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

That means marketers, sales professionals, operations people, and analysts all work in tandem to interact directly with customers – eliminating or greatly limiting involvement of customer service or account representatives. That’s when I decided to have the people who do the hands-on client work interact directly with customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do Your Clients’ Marketing Promotions Promise Value?

SalesFuel

Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. Marketing Promotions: Your Client’s Key to Boosting Sales Promotions Are Highly Influential According to a study by RELEX and Incisiv , 20% of retails sales ($1 trillion) were driven by promotions in 2023.

article thumbnail

The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

Author: John DiJulius The vast majority of business leaders will agree that customer service is critical to their success. However, most haven’t done what it takes to be a world-class customer service organization. . This entails having a leader who oversees the entire company’s customer service across every department.

Company 423
article thumbnail

How to Drive Business Growth Using Net Promoter Score

Zoominfo

Fortunately, businesses can simplify this process by using a popular customer loyalty metric known as Net Promoter Score. In today’s blog post, we explore the different ways you can use Net Promoter Score to improve customer loyalty. What is Net Promoter Score? What is a good Net Promoter Score? Banking: 37.

Promotion 150
article thumbnail

Salesforce AppExchange Apps: Top Solutions for Business Growth

Zoominfo

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. Key Benefits of Integrating AppExchange Applications Enhanced Productivity: Automating routine tasks allows teams to focus on strategic initiatives.

article thumbnail

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

How does one manage to keep customers engaged and loyal to their brand? To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Customer service. As a result, they don’t know how to provide the right customer service when a problem arises.

Retention 238