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But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Marketers thought that the new CRM software would solve their customerservice and customer retention problems.
Treating employees, customers, and prospects as fellow human beings first influences both your tactics and your outcomes. Although the company has earned kudos for examples of extreme customerservice, few businesses fully embrace an approach that runs counter to traditional accounting practices. Connections.
customer. “Of The Indian’s assumption is that good customerservice requires an unqualified yes. Prospects from countries like India or China are less likely to accept standard, non-customizedservices than those from, say, Germany or the UK. asks the U.S. Of course,” answers the Indian systems integrator.
Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore.
An outside sales call costs $308, an inside sales call costs $50 [Source: PointClear]. Unfortunately, I have often seen, particularly in the security industry, that customerservice personnel are slapped onto the phone untrained and then called inside salespersons. Source: com]. They are not one and the same.
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