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If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. ” Bob sets the stage by providing a brief history of Customer Relationship Management (CRM) and Customer Experience Management (CEM).
If you’ve ever called a customerservice department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” Blue Cross of Northeastern Pennsylvania wanted to learn why its customers were calling. ” Marketing Strategy'
Sales is NOT customerservice.”. For example, right now our website says: “PointClear is 100% focused on proactively reaching out to prospects that fit your ideal profile. I’m able to reach many more companies and salespeople through my video streaming programs. Spend more time with fewer prospects.”.
Marketers thought that the new CRM software would solve their customerservice and customer retention problems. In other words, marketing automation doesn’t work without strategy. Remember ten years ago, when CRM came along? Déjà vu all over again, to echo Yogi Berra. Expectations dashed.
Treating employees, customers, and prospects as fellow human beings first influences both your tactics and your outcomes. Although the company has earned kudos for examples of extreme customerservice, few businesses fully embrace an approach that runs counter to traditional accounting practices.
Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customerservice and boost sales as efficiently as possible. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite.
customer. “Of The Indian’s assumption is that good customerservice requires an unqualified yes. Prospects from countries like India or China are less likely to accept standard, non-customizedservices than those from, say, Germany or the UK. asks the U.S. Of course,” answers the Indian systems integrator.
What about customerservice; current customers, new prospects? ii Wikipedia: Customer relationship management (CRM) as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. Without CRM, where, oh where, would we be?
CRM unites areas like sales force automation, lead management, customerservice, and analytics. The core idea of RPM naturally brings to mind other approaches like CRM and ERP, both bringing strategies, applications, and integration together into unified wholes.
Get an 800 number for our customerservice line. Things such as: Hire two salespeople. Develop a new product: a tamper-resistant container. Try pay-for-click. Visit the new distributor in Italy. Get new CRM software: Sales doesn’t like the one we have. Try some local exhibits in selected states. Sell 10% more than we did last year.
Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore.
An outside sales call costs $308, an inside sales call costs $50 [Source: PointClear]. Unfortunately, I have often seen, particularly in the security industry, that customerservice personnel are slapped onto the phone untrained and then called inside salespersons. Source: com]. They are not one and the same.
Our customerservice experts will help you with those questions.”. In the meantime, the per-seat average cost is $4,900” (which was 10% less than the competitor’s price). The average install time takes a few hours, and we will personally take you on a tour to answer any questions you have.
Hi, we’re very interested in talking with you; please press 1 for sales and 2 for customerservice.” I called someone I know, but had not spoken to in some months. The result pushed me over the edge in frustration. This is how it went. No other choices were given from the automated attendant. I pressed 1, as sales is usually staffed.
The PointClear founder invites interaction with B2B sales, marketing, and c-level execs through his (and guest bloggers) frequent posts. Miller Heiman Group is one of the largest professional services providers in the world designed to help organizations sell more and service better.
Bob says customers value dealing with employees who have the power to act. Examples can include employees being able to spend money in customerservice, issue a refund or negotiate price without checking with managers. He adds this is augmentation and not a replacement for human judgment. Habit 3: Empower employees.
There’s a plethora of account managers and customer-service people filling sales roles, but “true sales hunters,” as Mike refers to them, are few and far between. Sure, this book is about practical steps to become better at prospecting for new business.
Let’s look at what we know: All of our customers and clients are more informed than ever and typically enter the sales/buying cycle much later than they used to – you must be sick of hearing that, but it’s true. So how does that work?
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