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Book Review: Hooked on Customers

Pointclear

If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. ” Bob sets the stage by providing a brief history of Customer Relationship Management (CRM) and Customer Experience Management (CEM).

Customer 240
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How Speech Analytics Can Improve the Contact Center Experience

Pointclear

If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” Blue Cross of Northeastern Pennsylvania wanted to learn why its customers were calling. ” Marketing Strategy'

Analytics 202
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Insights on Outbound Conference in Atlanta

Pointclear

Sales is NOT customer service.”. For example, right now our website says: “PointClear is 100% focused on proactively reaching out to prospects that fit your ideal profile. I’m able to reach many more companies and salespeople through my video streaming programs. Spend more time with fewer prospects.”.

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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. In other words, marketing automation doesn’t work without strategy. Remember ten years ago, when CRM came along? Déjà vu all over again, to echo Yogi Berra. Expectations dashed.

Marketing 266
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PowerViews with Dan Waldschmidt: Changing the Conversation

Pointclear

Treating employees, customers, and prospects as fellow human beings first influences both your tactics and your outcomes. Although the company has earned kudos for examples of extreme customer service, few businesses fully embrace an approach that runs counter to traditional accounting practices.

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PowerViews with Bob Perkins: Inside Sales is Here to Stay

Pointclear

Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite.

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Culture Always Wins: Closing the Cross-Cultural Sale

Pointclear

customer. “Of The Indian’s assumption is that good customer service requires an unqualified yes. Prospects from countries like India or China are less likely to accept standard, non-customized services than those from, say, Germany or the UK. asks the U.S. Of course,” answers the Indian systems integrator.

Closing 198