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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Customer service. As a result, they don’t know how to provide the right customer service when a problem arises. Buyer expectations are always on the rise, so you must maintain excellent customer service. In every B2B industry, the quality of customer service is closely connected to customer retention.

Retention 238
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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Let Customer Service/Customer Experience into your world of contacts and accounts to improve on all aspects of dealing with the customer: product needs, buyer wants, customer behaviors. Sales Reps need to train their customers to use Customer Service. How can HR help Sales with this?

Education 303
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What is a Pricing Strategy and How to Build an Efficient One?

Cincom Smart Selling

Understanding customer psychology and tailoring pricing strategies accordingly can drive purchases and foster loyalty. Businesses can adopt a penetration pricing strategy to gain market share by setting lower initial prices to attract customers and build loyalty.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

“Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. Expansion by finding new customers for an existing product.

Lead Rank 211
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Rethinking Account Based Selling

Partners in Excellence

Our jobs, as sellers, is to maximize our penetration and growth within those territories. Our goal is to put in place plans to achieve 100% share of territory, whether it is an account or a collection of accounts/customers. We develop “territory” plans to extend our penetration and growth.

Account 129
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Salesperson As Entrepreneur

Partners in Excellence

Yes, our companies give us quotas and goals, but like great entrepreneurs, we really want to maximize our penetration, share, growth in the territory. They may be pre-sales specialists, support people, marketing people (with programs), customer service and others.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

“Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. Transcat, a manufacturer of calibration instruments, offers a good example of this approach.

Lead Rank 130