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My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customerservice and boost sales as efficiently as possible. e-mail communication.
OutsideSales Rep. If you imagine jet-setting to new locations to pitch prospective clients, an outsidesales rep role could be the career for you. For the same reasons that inside sales reps roles are growing, outsidesales reps now often rely on technology to land customers. Image Source.
B2B sales representatives seek, build, and nurture relationships with corporate stakeholders with the end goal of selling them a product or service. They can be split up into two different types: B2B outsidesales reps and B2B inside sales reps. What are the most important B2B sales metrics?
In a B2B sales role, usually a Bachelor’s degree in business, marketing, or a related field, along with relevant sales experience, strong communication and interpersonal skills, and proficiency in MS Office and CRM practices are generally required. Sales Forecasting Sales forecasting is a crucial aspect of business planning.
Also, note overlapping roles, such as Project Manager/Senior Project Coordinator, CustomerService Rep/Lead Customer Advisor. Think of your talent in relation to current events and industry trends. More then refreshing and updating skills, sales coaching is essential to encouragement and motivation.
And when they do gear up and venture forth, their efforts on that front are increasingly erring towards customerservice activities. They're not excited about working inside, so they are happy to be distracted from telephone sales by customerservice and administrative activities — meaning not a lot of selling actually gets done.
We have declining percentages of sales people achieving plan. We have declining job tenure at all levels–trending to less than 16 months. They may, sometimes be problems outsidesales, for example, product/product fit, customerservice and other problems. We have skyrocketing turnover/attrition.
Once you’ve identified the sales metrics you want to monitor, you need to uncover where this data currently resides. This could be your sales CRM , an Excel doc, Google Sheets, customerservice software, or some other sales management tool. But the easiest is simply to sell more to each customer.
The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top salestrends that are expected to emerge in 2018. This is the greatest time ever in history to be a sales rep.
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