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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

Those customers who experienced a problem and did not have a satisfactory experience with customer service when they reported it did not just sit around and moan. The tendency in this country over the last 10 to 15 years has been to regard customer service as a cost center. Here is another way to think about this.

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Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

Reps aren’t disappearing; instead, they’re transitioning into the value-added resources their business customers need. Here are eight tactics and techniques that can help you meet your 2020 sales goals. Customers and prospects need you to do more than demonstrate products and breeze through a sales pitch. Complete Your Tasks.

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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

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My Latest on Using Email to Book New Meetings

Understanding the Sales Force

Using email to book new meetings sounds awesome. After I moved all of the legitimate and very illegitimate emails into trash, I identified 26 emails – all from yesterday – that were cold solicitations from BDRs, account managers, customer service reps, marketing reps, and even CEOs. The writing is cringy awful.

Meeting 201
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Salesforce AppExchange Apps: Top Solutions for Business Growth

Zoominfo

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. Cirrus Insight Cirrus Insight is a Salesforce productivity and meeting automation tool that integrates with Gmail and Outlook.

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The 10 Best SaaS CRM Software

Hubspot Sales

An effective CRM is make-or-break for SaaS companies because of: Customer Retention. 47% of polled businesses said that the use of CRM software had a significant impact on their customer retention. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. User Experience.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.