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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Train up your team.

Marketing 266
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A Guide to Marketing Automation

Zoominfo

As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Professional training may seem pricey, but ultimately, this step will save your organization in the long run.

Marketing 246
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Why Dreamforce Matters: Even if you don’t use Salesforce CRM

SBI

There are 750 sessions, 350+ Salesforce partners, and a host of success clinics, hands-on-training, and executive briefings—all in one place. Get ideas for how you need to evolve the way you do business across your organization including marketing, sales, finance, and customer service. EPrize (Booth 227). Make more calls.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

These partners might recommend your product and company to their customers when it makes sense. They will also provide co-marketing resources, shared training and development resources, and certifications. Marketo focuses their partner program around providing strong sales and marketing support.

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Uplead Competitor – Lead411 vs. Uplead

Lead411

Here are some of the biggest concerns customers have when comparing Uplead to Lead411. Customer Service/Support. Pricing is usually the biggest concern most customers have when comparing any data provider as it is imperative to ensure a positive R.O.I. Price Includes Customer Support and Training?

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A Guide to Marketing Automation

Zoominfo

As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Professional training may seem pricey, but ultimately, this step will save your organization in the long run.

Marketing 113
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Your #1 Competitive Differentiator

John Barrows

In my sales trainings I always ask reps what they think their #1 competitive differentiator is. Most answers focus on specific features, functions, the company history, people, customer service, etc. None of that resonates more than “I train Salesforce, Google, Tableau and Marketo how to sell.” My good looks?