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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Expectations dashed.

Marketing 266
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A Guide to Marketing Automation

Zoominfo

Closing more sales. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Automation works, but only as fast the sales rep can identify the correct person to reach out to, and how to contact them.

Marketing 246
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Why Dreamforce Matters: Even if you don’t use Salesforce CRM

SBI

It’s still an important event for you if you want to learn how other sales organizations are using technology to drive growth. And you’ll hear from industry leaders and customers about how the social revolution is changing the way we do business. Marketo works within or without Salesforce CRM. Close more sales.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Increasing a company’s reach has long-term implications for finding new customers and creating greater visibility — and even stability — for products. This can be a fine balance to achieve, as you need to ensure you keep current, loyal customers on side while impressing and persuading customers in the new region.”.

Lead Rank 211
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The 12 Best Lead Nurturing Software Options for Your Business

LeadBoxer

Engaging with a sales rep may be the core of a B2B or high-ticket item buyer’s journey, but lead nurturing is what moves the process along. Lead nurturing software automates much of this process, letting your sales reps stay focused on high-touch connections. What is Lead Nurturing Software?

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Uplead Competitor – Lead411 vs. Uplead

Lead411

Uplead Competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Here are some of the biggest concerns customers have when comparing Uplead to Lead411. Customer Service/Support. Accuracy of Data.

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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

SBI

I’ll be at the Sales Enablement Soiree at the Four Season’s hotel on Thursday the 27th all day. To help you with that mission, we’re naming our top 20 Sales Tech Twitter handles to follow during this epic Dreamforce 2018. Go beyond sales enablement to create a sophisticated selling experience that buyers value.

Vendor 106