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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money. Two solutions have helped my company, Stirista, achieve a 95 percent customer retention rate and should work for your business: Turn every employee into a customer-facing one. What to do?

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246
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The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The short answer—everything.

B2B 223
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Self-Service Portals—Only the Start of Great Customer Service

SugarCRM

In a world where customers want to solve their own problems quickly, self-service portals are a dynamic solution. However, it’s only a part of the customer service experience. There’s no such thing as true auto-pilot in the customer service sector and it’s only the first line of defense.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113
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Learning From Sales and Marketing Automation Vendors

Partners in Excellence

Two of the hottest markets for “tools” are Sales and Marketing Automation markets. There are thousands of vendors/solutions, growing by 100’s every year. All of the vendors clamor for attention and visibility. All of these vendors want to “teach” us, which seems right.

Vendor 48