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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 61
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Believe It or Not Everyone Is In Sales

Increase Sales

Years ago when facilitating some customer service training and development for a telecommunications firm, one of the participants (a customer service technician) flatly said he was not in sales. Yes everyone is in sales, just some people get paid to for their marketing and selling efforts.

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65+ Statistics About Artificial Intelligence

Zoominfo

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 247
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65+ Mind-Blowing Artificial Intelligence Statistics

Zoominfo

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 150
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How to Drive Business Growth Using Net Promoter Score

Zoominfo

Think about it, each department within your company is responsible for a different aspect of the customer journey. For example, your UX and UI team may use NPS to gauge product usability whereas the customer service team might use NPS to measure each customer interaction. Financial Services: 46. IT Services: 33.

Promotion 150
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Highspot Ranked a Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

Highspot

SEATTLE, WA — November 19, 2020 — Highspot , the revenue enablement platform that makes every customer conversation count, today announced that it ranked No. Stevie Awards for Sales & Customer Service and Most Innovative Tech Company of the Year?. Glassdoor’s Top 10 Best Places to Work 2020.

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65+ Statistics About Artificial Intelligence

Zoominfo

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).