Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JANUARY 18, 2021

CRM applications can be used for more than just the recording of customer touch points. It’s time to give your CRM strategy a data-driven makeover. CRM stands for customer relationship management — and relationships are truly what business success all about. How to Develop a Data-Driven CRM Strategy. Need more convincing?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Sales and Marketing Management

JANUARY 14, 2019

These four strategies can help your salespeople improve their process. He has 35 years of manufacturing, international business leadership and customer service experience. Focusing on your sales process and the negotiation skills that your salespeople need can help improve your bottom line. Focus on Helping.

Negotiation 292

Negotiation Sales Process Strategy Discount 292

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Sales and Marketing Management

DECEMBER 7, 2020

Yet third-party product reviews often fail to be considered a top marketing priority. Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond. In fact, the appeal of being able to voice one’s opinion has greatly changed marketing. More Trusted Than Advertising.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. But, statistics show that a customer-centric approach is a better alternative.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. Customer Experience (CX) Expert. Let’s get into it! Data Analyst.

Marketing 187

Marketing Social Media B2B Scale 187

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 189

Marketing Retail Channels Social Media 189

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing. Keep reading!

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? With advancing technology, simply offering great products to your customers is not enough today. Chatbots If you have a website, you should have a chatbot.

Customer Service 101

Customer Service Tools Customer Hiring 101

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

Sales and Marketing Management

DECEMBER 14, 2018

Used, most notably, by innovative technology firms, prototyping helps minimize the gap between strategy and execution when time and competitive advantage is critical. The downside of the traditional linear process is that there is an inherent disconnect between the strategy and the execution. All Together Now.

Lead Rank 208

Lead Rank Marketing Consumer Fashion 208

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Sales and Marketing Management

MARCH 13, 2019

Author: Rilind Elezaj There are people who have made it their business to use misconceptions and unfounded myths to scare businesses from outsourcing in emerging markets. The truth is that outsourcing in emerging markets is among the smartest business decision any company can make.

Outsourcing Services 184

Outsourcing Services Marketing Compensation Small Business 184

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226

Marketing Telemarketing Scale Education 226

Alice Heiman

MAY 21, 2020

As a founder and leader, when was the last time you thought about sales strategy? However, many CEOs are focused on cost-cutting and survival , not on the strategy needed to get profitable sales grow th. . Look up, and let’s get focused on sales strategy. . Are those market opportunities really viable? .

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

Smooth Sale

JULY 14, 2024

The technologies offer unparalleled opportunities not limited to personalization, efficiency, and insight, making them indispensable tools for modern marketers. In marketing, AI and ML can analyze vast amounts of data to uncover patterns and insights that human analysis might miss.

Strategy 101

Strategy Scale Marketing Lead Rank 101

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. A living data-powered CRM that can take your GTM strategy to unmatched heights. The result?

Lead Rank 147

Lead Rank Lead Scoring Data CRM 147

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

Zoominfo

OCTOBER 23, 2019

Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). 47% of digitally mature organizations say they have a defined AI strategy ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Sales and Marketing Management

APRIL 26, 2019

Author: Steve Norman I recently saw the CMO of a high-profile company present at an international marketing conference. The CMO said this “breakthrough” strategy was the foundation of the company’s sales and marketing plans. From here, they can build specific content and media strategies to get in front of these buyers.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Zoominfo

APRIL 9, 2024

Before solving their biggest CRM cleansing challenges, go-to-market teams need to define the rules of engagement for their data. The idea is to keep a living, breathing CRM that’s constantly being updated with customized rule-based workflows — a CRM that’s always “on.”

Ideal Customer Profile 130

Ideal Customer Profile CRM Strategy Lead Rank 130

The Pipeline

SEPTEMBER 15, 2014

In the discussions leading up to the event we wanted to deliver something of substance, people can put into practice right away in almost every market segment, and something that would have impact now, before the end of the year. We each presented three things you can do to close the year strong. Tibor Shanto .

Outsourcing Services 306

Outsourcing Services Closing Hiring Social Selling 306

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. What is a Sales Strategy? Sales strategies vary based on the customer segment, region , and team structure.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

Sales and Marketing Management

MARCH 19, 2018

Sales teams might spend entire days servicing current accounts without doing any prospecting. Poor Communication Between Sales and Marketing - A lack of communication between sales and marketing is arguably the biggest obstacle to developing new leads. Enhance communication with your marketing team. Still not convinced?

Sales Qualified Lead 221

Sales Qualified Lead Leads Marketing Qualified Lead Lead Generation 221

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. and now SVP of Growth and Strategy at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. So, where do you find that extra push?

Paid Content 145

Paid Content Small Business Small Business Facebook 145