The Pipeline

SEPTEMBER 15, 2014

In the discussions leading up to the event we wanted to deliver something of substance, people can put into practice right away in almost every market segment, and something that would have impact now, before the end of the year. Leverage Automation – The hidden cost of social selling is time, and to a lesser degree content.

Outsourcing Services 306

Outsourcing Services Closing Hiring Social Selling 306

SBI Growth

SEPTEMBER 23, 2012

Sales needs Marketing to generate demand , educate leads, and supply qualified opportunities. Sales can then do what they should be doing, which is selling, not prospecting. Let Marketing help expand within existing accounts by nurturing contacts for the Rep (via inbound marketing and lead management.). Call to Action.

Education 303

Education Penetration Customer Service Sales Qualified Lead 303

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10-plus years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals.

Social Selling 100

Social Selling B2B Social Media B2C 100

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Pipeliner

MARCH 24, 2025

The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market. Matthew suggests prioritizing the customer experience to establish trust. Proactive Customer Service: Address potential concerns before they arise.

Video 96

Video Scale Lead Scoring Lead Rank 96

Pipeliner

FEBRUARY 24, 2025

With over 25 years of experience in the digital landscape, Jonathan shared his profound insights on how entrepreneurs can harness the power of artificial intelligence (AI) to drive business success, particularly in sales and marketing. To address this, Jonathan shares a four-step process for effective prompting.

Video 105

Video Lead Rank Lead Scoring Sports 105

Crunchbase

NOVEMBER 13, 2020

COVID-19 drastically changed how non-essential businesses promote their products and services to their customers. Marketing strategies that may have been effective pre-COVID may no longer deliver the desired results now, especially as people’s habits for shopping and buying seemingly changed overnight. Source: Super Office.

Social Selling 98

Social Selling Lead Scoring Lead Rank Social Media 98

SBI

DECEMBER 17, 2019

Social Selling: 6 Ways to Leverage Social Media to Sell More. Some years ago, marketers used cold calling as their main way of getting in touch with prospects. According to LinkedIn, 78% of social sellers outsell their peers who neglect social media usage. Track social mentions to find more prospects.

Social Media 103

Social Media Social Selling Media Promotion 103

SBI Growth

DECEMBER 5, 2013

Having an enterprise-wide Customer Master File (CMF) is the ideal first step. CMF’s provide a unified view across the organization of your customers. Sales, Finance, Marketing and Customer Service need this alignment. All your data is rolled-up to a common definition of the customer.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Pipeliner

MARCH 20, 2025

Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement. Focus on Product Positioning: Communicate your brand value and product benefits to customers. Marketing Strategies: Implement effective marketing tactics.

Video 103

Video Lead Rank Lead Scoring Scale 103

SalesforLife

MAY 15, 2019

Like millions of people in the MENA/GCC region, Arzoo has embraced social selling. If you have a sales team in the MENA/GCC region, Arzoo’s story talks about how social selling generated 70% of her sales pipeline. If your team sells into the MENA/GCC market, get ready to be empowered. Arzoo’s story.

Social Selling 75

Social Selling Pipeline LinkedIn Engineering 75

Pipeliner

FEBRUARY 28, 2025

He points out that businesses need to be in constant touch with their customers to know what they want and how they use the products or services. This continuous communication is vital because it helps the organization predict the trends and developments in the market and thus design its strategies to meet future customer needs.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Sales and Marketing Management

JANUARY 20, 2020

You hear about social selling, but what does it mean to you? What’s more, it’s cheaper and more cost-effective to retain your customers than to acquire a new customer. . One way to keep your customers happy is to be their unofficial customer service rep. Become a Recognized Thought Leader.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails).

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

The Pipeline

OCTOBER 3, 2011

I congratulated her on taking me from a concerned customer to being irate, and now, finally, she had a reason to apologize, all the while making no progress on the real issue, reliable internet access. Gap Selling. Interactive Selling. Social Buying. Social media. Social Selling. Zone Based Selling.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

Score More Sales

SEPTEMBER 22, 2011

You didn’t sell anything this week (month, quarter) because: You were too busy to make proactive sales calls. You were doing customer service all week. You were working on marketing materials. Social Selling. You were putting out fires. You were not productive. You were doing “research”. Categories.

Lead Rank 177

Lead Rank Lead Scoring Top of Funnel Call-back 177

Score More Sales

DECEMBER 6, 2011

Postal Service must reduce its operating costs by $20 billion by 2015 in order to return to profitability,” said David Williams, vice president of network operations at the US Postal Service, in a prepared statement. And you thought YOU had sales, customer service, and operations issues? Excuse me, $20 Billion with a B?

Lead Rank 153

Lead Rank Lead Scoring Social Media Top of Funnel 153

No More Cold Calling

OCTOBER 4, 2018

I joined LinkedIn in March 2004 and Twitter in May 2009, and I often write about the benefits of social selling (and the pitfalls). Who does the CEO know, the mail clerk, the customer service representative? I don’t use technology like a Millennial, but I don’t need my grandkids to explain how it works. Let me clarify.

Lead Generation 266

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 266

Fill the Funnel

SEPTEMBER 16, 2013

If you are trying to figure out Social Selling , this tool will help you understand. Each of these examples has powerful implications to your daily activity and success, whether in sales, business development, recruiting or marketing. OFunnel constantly monitors LinkedIn as your network expands and emails you results each day.

Networking 115

Networking LinkedIn Demand Generation Targets Google 115

Fill the Funnel

JULY 20, 2011

Recording – Social Selling Best Practices Roundtable. Social Business Week , sponsored by Focus.com will feature a series of free roundtable panels and a webcast that all explore the world of social business. Monday, July 25th Understanding Social CRM. The best social media channels for customer services.

Social Media 92

Social Media Hubspot Webinar Metrics Social Selling 92

Pipeliner

AUGUST 16, 2020

The most popular customer facing roles are in marketing, sales, and customer service. Marketing speaks to the audience, sales closes the deal, and customer service enhances the customer experience. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Video 98

Video Face-to-face Customer Microsoft 98

Pipeliner

DECEMBER 24, 2021

While working in sales in the service industry, Amit interacted with companies and people from almost every other industry out there, getting to know them a lot more closely. Suppose sales and service are not aligned and integrated. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Video 97

Video Customer Service Social Selling Follow-up 97

Hubspot Sales

MAY 22, 2019

These days, there's a lot of talk about influencing sales through social media or "social selling." It also explores how social media fits into a true multi-channel approach. However, I firmly believe you must measure what's effective in order to be successful.

Channels 110

Channels Influencer Pipeline Social Media 110

Score More Sales

MAY 25, 2010

You plant seeds – developing relationships, ideas, projects – and, when cultivated will grow into bigger possibilities – with our goal being to exchange your products or services for dollars, credit card payments, and checks. Check out the Nurture Marketing site for more planting metaphors. Social Selling.

Lead Rank 120

Lead Rank Lead Scoring Revenue Harvest 120

Hubspot Sales

APRIL 27, 2021

I like to apply the principles of value-centered marketing, so people see me as a resource and come to me for further assistance.” Sales roles that farmer personas thrive in are account managers, customer service representatives, or client success managers. I replied, “I’m more of a Trapper. The Trapper Sales Persona.

Hiring 126

Hiring Lead Rank Scale Buyer Persona 126

Partners in Excellence

APRIL 29, 2014

It seems virtually every discussion I get into about advances in sales, marketing, or business eventually gets to technology. But shouldn’t we really be talking about Innovation in selling, marketing, or business. I guess it’s sexy and cool to talk about neat technologies and other things we leverage.

Licensing 115

Licensing Software Software Retail 115

Hubspot Sales

SEPTEMBER 16, 2020

As a result, you’ll be able to customize your content even further for each persona. Content forms the base of any sales and marketing strategy, and the same stands true for a Facebook sales funnel. You’ll need to work with your marketing team to create segmented content that can appeal to each buyer persona. Use Remarketing.

Top of Funnel 143

Top of Funnel Facebook Funnel Buyer Persona 143

Partners in Excellence

JULY 18, 2013

We feature them in our web sites, we’re trained to brag about them to our customers. We provide the most advanced social selling CRM platform in the world! ” is a key element of our value proposition, then what if we thought: Who (persona) cares about responding more quickly to queries from our customers?

Collateral 109

Collateral Customer Service Social Selling Industry 109

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. For example: Let’s say you export data on your best customers. You must also communicate the value of data within every department of your company—customer success, sales, marketing, IT, HR, etc.

Data 170

Data Strategy Lead Scoring Lead Rank 170

Pipeliner

DECEMBER 15, 2019

HubSpot Certified and an expert in multiple digital marketing disciplines, including marketing automation and closed-loop reporting with Heads of Sales, Resa Gooding guides clients through digital marketing campaign planning, software setup and HubSpot tool training. Proceeding step by step is really essential.

CRM 94

CRM Hubspot Inbound Pipeline 94

Score More Sales

DECEMBER 16, 2011

Definition: “True CRM (customer relationship management) brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. The SCRM market is valued at over $1B according to Gartner. So what is next for CRM?

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

Hubspot Sales

APRIL 10, 2020

It means recognizing that the way your customer buys from you no longer fits into a convenient one-size-fits-all buyer journey. Companies that focus on helping rather than selling are winning the battle for the most empowered generation of customers. Say no to customers who aren’t the right fit.

Buyer 134

Buyer Top of Funnel Ideal Customer Profile Inbound 134

Partners in Excellence

FEBRUARY 4, 2014

It’s also about knowing how they work, what drives them, what problems they have, how they are perceived, what competition they face, what is happening with their customers and markets, where they may be vulnerable, and how they get things done. Finally, customer intimacy is about establishing deep and trusted relationships.

Customer 96

Customer Face-to-face Territories eBook 96

Pipeliner

MARCH 20, 2022

Ultimately the job of the CSM (customer service manager/customer success manager) is to make sure the contract gets renewed and take advantage of any upselling opportunities. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. Redefining the CSM Role. He is CSMO at Pipeliner CRM.

Customer 98

Customer How To Social Selling Account 98

Pipeliner

AUGUST 20, 2020

Amazon’s goal was to become the most customer-oriented company in the world and every employee was encouraged to experiment in order to reach that goal. It became the company’s culture to literally obsess over the customer which brought the customer service industry to a higher level. Simplicity.

Video 98

Video How To Salary ACT 98

Pipeliner

NOVEMBER 11, 2020

Once the sale is closed, many salespeople like to transfer clients to customer services. However, customers do not like explaining their situation again to another person. In that case, salespeople could simplify the experience for the customer by filling in the person from the other apartment in the story instead.

Video 98

Video How To Referrals Follow-up 98