Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Are they sticking around?

Loyalty 190

Loyalty Scale Customer Marketing 190

Alice Heiman

JUNE 11, 2024

Episode Summary Ever felt the frustration of navigating customer service bots that just don’t get your problem? understands this pain all too well and is transforming customer interaction with a human touch. At Handy and then ANGI Alex led growth and marketing. Alex Levin of Regal.io He leads the GTM teams.

Scale 77

Scale Hiring Revelation Lead Rank 77

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Of course, roles vary based on the size, scope, and scale of the organization. 76% percent of BDRs report to sales over marketing. In addition, BDRs relay customer feedback and market trends to internal teams.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty Creating a bond helps retain buyers and gain repeat business. Are they sticking around? If they aren’t, halt all growth efforts and go figure out why.

Loyalty 130

Loyalty Scale Customer Marketing 130

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. The top outreach tools are able to proactively personalize outreach efforts at scale.

Revenue 130

Revenue Tools Scale Lead Rank 130

Smooth Sale

AUGUST 7, 2024

While small businesses are somewhat restricted by their limited resources and funds, growth on a small scale isn’t impossible; it’s something well worth actively working towards. Outsource Skilled business owners know that they cannot scale and grow alone. What innovations are on the horizon?

Outsourcing Services 106

Outsourcing Services Scale How To Retention 106

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

CloserIQ

MARCH 17, 2019

One thing that nearly every sales team needs to prioritize is constantly improving their customer service skills. Of course, every team understands that its customer service is the voice and face for its clients. The first impression of a potential customer depends on their interaction with the customer service team.

Customer Service 89

Customer Service Customer Real Estate Scale 89

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

BuzzBoard

SEPTEMBER 13, 2024

Steps to Effectively Launch an Internet Marketing Agency That Meets the Needs of Mid-Sized Companies If you dream of launching an Internet marketing agency explicitly dedicated to mid-sized businesses, comprehending your clients’ unique needs and developing bespoke strategies are crucial first steps.

Company 52

Company Marketing Scale Social Media 52

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. Customer Experience (CX) Expert. Let’s get into it! Data Analyst.

Marketing 187

Marketing Social Media B2B Scale 187

Close.io

OCTOBER 25, 2019

companies lose more than $62 billion annually due to poor customer service. Getting customer service right should be a priority for every business, regardless of size. Businesses that are providing this exceptional customer service are data-driven, and making use of data from a variety of different sources.

Customer Service 59

Customer Service Data Customer Hiring 59

Act!

SEPTEMBER 10, 2024

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. That’s where marketing analytics can be of help. Marketing analytics tools collect and analyze data from various sources to measure the performance of your marketing campaigns.

Analytics 52

Analytics Lead Rank Marketing Campaigns 52

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Vengreso

JULY 25, 2024

Incorporating external sales experts through outsourced sales can lead to cost savings, access to premier talent, and rapid scaling capabilities for your business. With access to a broader talent pool, businesses can adapt to market demands more swiftly, scaling operations up or down as needed.

Outsourcing Services 68

Outsourcing Services Sales Outsourcing Webinar Metrics Strategy 68

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Smooth Sale

JULY 18, 2024

Businesses can achieve scale through key tech, enabling them to be more effective and nimbler. Machine learning algorithms can be utilized to optimize supply chains, which increases the scale of customer interactions and offers more product suggestions. Today’s insights are provided to help you achieve the Smooth Sale!

Scale 85

Scale Hiring Networking Data 85

BuzzBoard

JUNE 24, 2024

Understanding the Key Benefits of Implementing Website Chatbots for Boosting Online Engagement in Mid-Sized Companies In today’s digitally interconnected world, mid-sized companies must leverage new-age internet marketing tools to enhance their digital presence.

Top of Funnel 52

Top of Funnel Company Scale Small Business 52

Apptivo

DECEMBER 15, 2023

What is customer service software? Customer service software Vs Customer relationship management 3. Touchpoints & Modes of customer service 4. Important components of customer service software 5. The top 5 must-have customer support tools that boost your business 6.

Channels 52

Channels Software Software Customer 52

Apptivo

DECEMBER 15, 2023

What is customer service software? Customer service software Vs Customer relationship management 3. Touchpoints & Modes of customer service 4. Important components of customer service software 5. The top 5 must-have customer support tools that boost your business 6.

Channels 52

Channels Software Software Customer 52

SalesFuel

APRIL 25, 2024

It may seem trivial or annoying but it’s a way for marketers to improve their offering. This question is accompanied by a zero-to-ten rating scale to determine one of three categories: Promoters respond with a score of 9 or 10 and are typically loyal and enthusiastic customers.

Hiring 115

Hiring Scale Referrals Promotion 115

Pipeliner

NOVEMBER 3, 2023

Our conversation revolved around the concept of digital transformation, with a particular focus on the role of Artificial Intelligence (AI) in sales and marketing. The Potential of Automation in Sales and Customer Service Our conversation then shifted to the potential of automation in sales and customer service.

Video 52

Video Scale Marketing Retail 52

Cincom Smart Selling

MAY 8, 2024

Exceptional customer service is built on the foundation of clear, consistent, and compassionate communication. Yet many companies still overlook the critical role of customer communications management (CCM) in modern experience strategies. CCM software aims to scale relevance while preserving the human touch.

Scale 62

Scale Customer Lead Rank Loyalty 62

Pipeliner

NOVEMBER 15, 2020

In this Expert Insight Interview, Daniel Ramsey discusses how we can scale our business with virtual professionals. The interview discusses: Saving costs while scaling the business. Save and Scale. Having a virtual professional in your organization helps cost saving as well as driving the scale of your business.

Scale 52

Scale Video Marketing How To 52

Zoominfo

NOVEMBER 7, 2019

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of marketing skills. Let’s get into it!

Marketing 100

Marketing Social Media Scale Analysis 100

SugarCRM

MARCH 22, 2022

Marketing automation is a growing trend across all industries, and for a good reason. Top-performing companies are more likely to be using AI and automated marketing tools than their competitors. What Is Marketing Automation? Marketing automation strives to remove manual processes from marketing efforts at the most basic.

Lead Rank 48

Lead Rank Lead Scoring Scale Sales Qualified Lead 48

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226

Marketing Telemarketing Scale Education 226

BuzzBoard

SEPTEMBER 14, 2024

Exploring the Potential of Sales Automation for Mid-Sized Companies Sales representatives at digital marketing agencies often struggle balancing multiple accounts while reaching out to potential mid-sized companies. This could be accomplished through scheduling posts on social platforms or setting up email marketing sequences.

Top of Funnel 52

Top of Funnel Company Marketing Sales Automation 52

Hubspot Sales

MAY 3, 2024

Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. Customer Support AI opens up the potential for small businesses to offer 24/7 assistance to their customers. According to our State of AI Report , customer service professionals cite this as AI's biggest benefit.

Small Business 104

Small Business Small Business Tools Social Media 104

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Pipeliner

JULY 2, 2024

This strategic approach aims to align sales, marketing, and customer service to drive growth and prevent the pitfalls of operating in silos. Rev Ops is a strategic framework designed to unify processes, tools, and data across sales, marketing, and customer service.

Revenue 52

Revenue Lead Rank Lead Scoring Video 52

Lessonly

JULY 19, 2021

Whether you heard it in the 90’s Beastie Boys classic or if you experienced skill development in real life, you’ve likely figured out that dedicating time and focus to customer service skills training will help drive real results (and pay the bills.) . How to improve soft skills for customer service. Final thoughts.

Customer Service 26

Customer Service Training Customer Scale 26

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic! Email automation: Gist 3.

Email Marketing 94

Email Marketing Marketing Lead Scoring Lead Rank 94