Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Are they sticking around?

Loyalty 190

Loyalty Scale Customer Marketing 190

Pipeliner

MARCH 20, 2025

Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement. Focus on Product Positioning: Communicate your brand value and product benefits to customers. Marketing Strategies: Implement effective marketing tactics.

Video 82

Video Lead Rank Lead Scoring Scale 82

Sales and Marketing Management

DECEMBER 7, 2020

Yet third-party product reviews often fail to be considered a top marketing priority. Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond. In fact, the appeal of being able to voice one’s opinion has greatly changed marketing. More Trusted Than Advertising.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. Customer Experience (CX) Expert. Let’s get into it! Data Analyst.

Marketing 187

Marketing Social Media B2B Analysis 187

Hubspot Sales

OCTOBER 16, 2024

Scaling Sales Efforts If your business is experiencing rapid growth or you’re seeking ways to increase your sales volume, outsourced cold calling will absolutely help you scale your efforts without overwhelming your internal sales team. Check out the list of sales scenarios that warrant leaning on outsourced cold calling support: 1.

Outsourcing Services 105

Outsourcing Services Cold Calling Scale Call-back 105

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226

Marketing Telemarketing Education Scale 226

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. An effective CRM is make-or-break for SaaS companies because of: Customer Retention.

Software 115

Software Software CRM Oracle 115

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

SBI Growth

DECEMBER 5, 2013

Most important items to remember – screen and select on competencies and pay on a competitive scale. Having an enterprise-wide Customer Master File (CMF) is the ideal first step. CMF’s provide a unified view across the organization of your customers. Sales, Finance, Marketing and Customer Service need this alignment.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Crunchbase

MARCH 16, 2022

Intentional marketing. For DTC entrepreneurs, the way people discover new products and services has changed drastically in the past few years (even in the past 12 months). You have to meet your customers where they are. D2C brands that have had success with customer acquisition and retention use intentional marketing.

Scale 105

Scale Lead Rank B2B Lead Scoring 105

No More Cold Calling

OCTOBER 4, 2018

I’ve had it with the accusations that referrals don’t scale, that referrals are a favor, that referrals can be digital, that all you need to do is ask for referrals, and the other crap that so-called experts tout on social media. Referrals Don’t Scale. That’s how referrals scale. Let me clarify.

Lead Generation 266

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 266

Sales and Marketing Management

NOVEMBER 8, 2017

And those more engaged employees always are a welcome boost to your customer service arsenal. Listening to Employees Like Customers. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers.

Data 218

Data Customer Scale Trends 218

Partners in Excellence

FEBRUARY 9, 2025

Marketing has any number of them, SDRs, BDRs, AEs, AMs, Rev-ops/enablement, Customer service, all of us have our playbooks. We may just start seeing some initial success (or failure), but it takes a couple of cycles to validate and scale. In selling and GTM, we have our playbooks. All our leaders have their playbooks.

Face-to-face 118

Face-to-face Scale Journal Examples 118

Sales and Marketing Management

AUGUST 31, 2017

It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. You have a vision but no one outside marketing or management knows what it is. This includes everyone involved in pre-sales, customer service and sales. You have a sales/marketing gap.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty Creating a bond helps retain buyers and gain repeat business. Are they sticking around? If they aren’t, halt all growth efforts and go figure out why.

Loyalty 130

Loyalty Scale Customer Marketing 130

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentive Incentives 206

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Hubspot Sales

DECEMBER 4, 2024

But even if you’ve accepted this fate (or maybe you’re cautiously on the fence), you’re likely part of a select group of people who are still wondering what AI is really doing to empower both small and large-scale businesses. Well, what if I told you that there’s a way to avoid having your own product/service be on that same chopping block?

Benefit 91

Benefit Data Social Media Customer Service 91

Sales and Marketing Management

MARCH 2, 2018

And those more engaged employees always are a welcome boost to your customer service arsenal. Listening to Employees Like Customers. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers.

Data 180

Data Customer Scale Trends 180

Smooth Sale

JULY 14, 2024

The technologies offer unparalleled opportunities not limited to personalization, efficiency, and insight, making them indispensable tools for modern marketers. In marketing, AI and ML can analyze vast amounts of data to uncover patterns and insights that human analysis might miss.

Strategy 109

Strategy Scale Marketing Lead Rank 109

Zoominfo

JULY 16, 2019

Hubspot offers a number of solutions for marketing, sales, and customer service professionals. But, the minimal copy and uncluttered layout call attention to the subpages Hubspot wants its visitors to click on next — the free CRM, the Marketing Hub, the Sales Hub, and the Service Hub. PublishThis.

B2B 232

B2B Scale SalesForce Hubspot 232

Hubspot Sales

FEBRUARY 20, 2025

Predicting market changes, understanding customer behavior, or optimizing workflows felt like shooting in the dark. You can adjust marketing or inventory on the fly based on market changes. Anticipating market shifts required weeks of manual analysis. Add AI to the mix, and now everythings changed. Check it now.

Scale 52

Scale Opportunity Strategy Hubspot 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Of course, roles vary based on the size, scope, and scale of the organization. 76% percent of BDRs report to sales over marketing. In addition, BDRs relay customer feedback and market trends to internal teams.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

Hubspot Sales

MARCH 9, 2021

Online Marketing Made Easy. Online Marketing Made Easy publishes interviews with business experts, mentorship sessions with Porterfield, and a behind-the-scenes look at her successful business launches and ventures. Tune in for tangible business advice to help you grow and scale your businesses while working full-time.

Education 134

Education Scale Influencer Social Media 134

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Sales and Marketing Alignment vs. Revenue Operations.

Revenue 141

Revenue B2B Company Strategy 141

Zoominfo

SEPTEMBER 19, 2018

Net Promoter Score is a simple formula used by companies to measure customer experience. The formula is based on how customers respond to the following question: “How likely are you to recommend our brand to a friend or colleague, on a scale of 0-10?” A Guide to Customer Engagement [Infographic].

Promotion 150

Promotion Scale Referrals How To 150

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. The top outreach tools are able to proactively personalize outreach efforts at scale.

Revenue 130

Revenue Tools Scale Lead Rank 130

Zoominfo

NOVEMBER 7, 2019

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of marketing skills. Let’s get into it!

Marketing 100

Marketing Social Media Analysis Scale 100