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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209
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The Tides of Change: Why Cruise Lines Can No Longer Afford to Wait on CRM

Pipeliner

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. Norwegian Cruise Lines uses CRM to segment its customers based on their demographics, interests, and travel patterns.

CRM 103
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Unlocking E-Commerce Growth Strategies (video)

Pipeliner

The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market. Matthew suggests prioritizing the customer experience to establish trust. Proactive Customer Service: Address potential concerns before they arise.

Video 66
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5 Ways Your Sales Team Can Get More Out of CRM

Sales and Marketing Management

Author: Xavier Musy CRM platforms are already firmly ensconced within the sales technology and strategies of most small and midsized businesses. Sales teams have been using their CRMs for basic, day-to-day-functions -- such as managing customer information and tracking purchase history -- for decades. billion by 2023.

CRM 209
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2021 Awards: Allego Honored for Tech Innovation, Service, Workplace Culture

Allego

In doing so, the company garnered the attention of several organizations during 2021, winning awards and accolades for its technology, customer service, and workplace culture. MarTech Breakthrough named Allego the Best Overall Sales Enablement Software Solution in its fourth annual awards. Excellence in Customer Service.

Lead Rank 157
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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. Is it evolving like the marketing technology stacks have?

Scale 120
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts.

Hiring 269