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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209
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What is the Voice of the Customer?

Tenbound

Understanding the Voice of the Customer: Key Components and Structure In today’s post ZIRP business environment, the concept of “Voice of the Customer” (VoC) has become critically important, and plays a huge role in shaping products and services that exceed expectations. We need to know what they are saying about us.

Customer 102
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2021 Awards: Allego Honored for Tech Innovation, Service, Workplace Culture

Allego

In doing so, the company garnered the attention of several organizations during 2021, winning awards and accolades for its technology, customer service, and workplace culture. MarTech Breakthrough named Allego the Best Overall Sales Enablement Software Solution in its fourth annual awards. Excellence in Customer Service.

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How to Use AI Tools (like ChatGPT) for Sales

Allego

AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. But every new article raises more questions: What does this mean for sales teams? Bard : The BARD AI chatbot is an experimental conversational AI service and content creation platform.

Tools 118
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Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. Marketing automation has existed for many years, but often on a generic playing field.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. Is it evolving like the marketing technology stacks have?

Scale 120
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2022 Awards: Allego Recognized for Technology Excellence, Innovation, Workplace Culture

Allego

The MarTech Breakthrough awards recognize companies, technologies, products, and services in the field of marketing, ad, and sales technology. Selling Power Top 5 Sales Enablement Vendors. Another achievement in 2022 came from Selling Power , which named Allego one of the Top 5 Sales Enablement Vendors.

Journal 115