Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

SBI Growth

FEBRUARY 11, 2013

Ops remains close to the CSO but marketing, finance and HR are more influential. Marketing is not sharing pipeline data. For generations marketing has been on its own. An Ops leader recently told me marketing resisted handing over the data. As long as that data is housed exclusively in marketing, Ops is not responsible.

Collateral 334

Collateral Customer Service Data Buyer 334

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”.

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Customer Lifetime Value. Customer Turnover Rate.

Revenue 141

Revenue B2B Company Strategy 141

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 189

Marketing Retail Channels Social Media 189

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. An effective CRM is make-or-break for SaaS companies because of: Customer Retention.

Software 115

Software Software CRM Oracle 115

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Are they sticking around?

Loyalty 190

Loyalty Scale Customer Marketing 190

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226

Marketing Telemarketing Education Scale 226

SBI Growth

AUGUST 1, 2013

If your organization isn’t at or above revenue plan, what will you do? If you’re below revenue target, budgets get squeezed, programs scrapped and hiring frozen. Too often, focus is put on customers based soley on total revenue or loudest complaint. How well do they match your ideal customer profile? Strategic Fit.

Ideal Customer Profile 317

Ideal Customer Profile Tools Scale Hiring 317

Pipeliner

FEBRUARY 6, 2025

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. Carnival Corporation has embraced CRM to enhance its customer experience.

CRM 103

CRM Loyalty Segment Retention 103

SBI Growth

DECEMBER 5, 2013

With focus, Sales Ops leaders can positively impact sales revenue and costs. Having an enterprise-wide Customer Master File (CMF) is the ideal first step. CMF’s provide a unified view across the organization of your customers. Sales, Finance, Marketing and Customer Service need this alignment.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Sales and Marketing Management

AUGUST 31, 2017

It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. But you’ll still need to ensure that the vision makes sense to your colleagues, customers and prospects if you are to succeed in spreading confidence, boosting revenue and inspiring growth.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Pipeliner

FEBRUARY 28, 2025

Jeff Mains, who has founded five companies that have generated over $200 million in revenue, said that the rate of change is the highest ever. He points out that businesses need to be in constant touch with their customers to know what they want and how they use the products or services.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Customer 196

Customer Channels Consumer Customer Service 196

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI in Marketing.

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. The result? Campaigns become more efficient and aligned with the company’s goals.

Revenue 130

Revenue Tools Scale Lead Rank 130

Hubspot Sales

AUGUST 2, 2022

The SaaS revenue model offers massive potential for businesses — with the right approach. Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success.

Revenue 105

Revenue Scale Forecasting Churn 105

SBI Growth

NOVEMBER 17, 2013

Take note CEO, marketing leader and CIO. Sales, marketing, IT, strategy, operations and customer service. Often, sales, finance, marketing and IT professionals all converge in this group. Link some incentive to making the revenue goal. Marketing and sales need alignment. Listen up Chief Sales Officer.

Company 296

Company Hiring Buyer Persona Maximizer 296

Zoominfo

MAY 18, 2022

The field of revenue operations has become critical for today’s insight-driven sales and marketing teams, responsible for everything from technology strategy and data quality to project management and KPIs. What is Revenue Operations? “Revenue operations is not any one tool, necessarily. Manage the tech stack.

Revenue 130

Revenue Cost per Acquisition Hiring Lead Rank 130

Zoominfo

JANUARY 23, 2021

For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts. At the same time, that connection must produce revenue.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Hubspot Sales

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. The 5 Biggest Missteps Your Revenue Operations Team Might Be Making 1.

Revenue 122

Revenue Hiring Lead Rank Ideal Customer Profile 122

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. The sales funnel represents the theoretical customer’s journey to making a purchase. How many new customers in Q3? What was our total revenue in 2018?

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

The Center for Sales Strategy

MARCH 13, 2023

Businesses need to continually strive for growth and success to remain competitive in the market. One of the most important goals for any business is to increase its revenue performance.

Revenue 97

Revenue Strategy Customer Service Competition 97

Sales and Marketing Management

JANUARY 27, 2025

Sales tech stacks are improving onboarding, enhancing customer relationship management, accelerating time to sale, and fueling better customer service post-sale. But it's still your people who control most of the power to boost revenue. appeared first on Sales & Marketing Management.

Sales Enablement 156

Sales Enablement Strategy Customer Service Revenue 156

SBI Growth

SEPTEMBER 15, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You will have access to guides, templates and tools to help your BPM drive revenue. The organizations that have adopted early have seen 3 main benefits: They’re engaging with customers and prospects earlier in their buying process.

Tools 300

Tools Sales Tools Collateral Vendor 300

No More Cold Calling

AUGUST 24, 2017

The blame often goes to the sales team or sales manager ; however, I contend that missed revenue targets start at the top with the CEO. Missed revenue targets start at the top with the CEO. You aren’t serious about revenue growth. I’m not so sure you are serious about revenue growth. Click To Tweet.

Hiring 214

Hiring Account SalesForce Quota 214

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty Creating a bond helps retain buyers and gain repeat business. This metric estimates how much revenue a single customer will bring in for the duration of a relationship with a company.

Loyalty 130

Loyalty Scale Customer Marketing 130

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. In today’s business world, the customer truly is king, and they have more buying power than ever. So, what’s the overall goal? Need more convincing?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

Sales and Marketing Management

JANUARY 16, 2019

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. What Is Omni-Channel?

Channels 259

Channels Social Media Consumer Lead Rank 259

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Listen here. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269