Sales and Marketing Management

MARCH 14, 2018

You don’t even need to land a single new customer. According to a study from Harvard Business School , you can boost profitability by 25 to 95 percent by focusing on current customers and boosting retention rates by just five percent. It costs five times more to land a new customer than to keep a current one in the fold.

Retention 223

Retention Customer Loyalty Remedy 223

Apptivo

AUGUST 2, 2022

Customer service is considered important for a business success. A superior customer service helps retain the customers and build customer lifetime value. The key to providing good quality customer service is by building stronger relationships. What is customer service?

Customer Service 52

Customer Service Customer Social Media Retention 52

Smooth Sale

MAY 26, 2022

Attract the Right Job Or Clientele: How to Enhance Your Business Approach to Customer Service. Our collaborative blog offers insights on ‘How to enhance your business approach to customer service.’ ’ Customer service is something that most businesses know they need to get right.

Customer Service 78

Customer Service Hiring Customer How To 78

Nutshell

MARCH 8, 2023

Especially when it comes to the customer lifecycle and CRM, the possibilities are endless. But CRM does more than just support your customer service team. In this article, we’re giving you the inside scoop on how CRMs impact marketing, sales, and customer service teams to help your business thrive.

Customer Service 48

Customer Service CRM Customer Marketing 48

Pipeliner

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. Sure, people are unpredictable.

Retention 130

Retention Churn Customer Lead Rank 130

Babette Ten Haken

AUGUST 23, 2018

Do you have a customer retention scorecard? Any of the plethora of scoring systems which measure customer satisfaction and loyalty. And your own performance is measured and compared with the ratings customers provide on a quarterly basis. Customer retention matters when it is time to renew that contract.

Retention 154

Retention Customer Revelation Loyalty 154

Smooth Sale

JUNE 8, 2022

Attract the Right Job Or Clientele: Do You Ensure a Smooth Running Customer Service Department ? Our collaborative Blog provides insights on ‘How to ensure a smooth running customer service department.’. Sometimes the wait for customers is extraordinarily long, and on occasion, the line drops to begin again.

Customer Service 78

Customer Service Customer Hiring System 78

Zendesk Sell

DECEMBER 4, 2018

But this shift towards relationships and away from mere transactions has also revealed one of the fundamental problems in how we think about sales and customer service. The customer service team’s priority, on the other hand, is usually to reduce the number of conversations they have every day. The length of calls.

Customer Service 121

Customer Service Customer How To Lead Rank 121

Smooth Sale

JULY 14, 2024

The technologies offer unparalleled opportunities not limited to personalization, efficiency, and insight, making them indispensable tools for modern marketers. In marketing, AI and ML can analyze vast amounts of data to uncover patterns and insights that human analysis might miss.

Strategy 105

Strategy Scale Marketing Lead Rank 105

Apptivo

APRIL 19, 2022

No matter what the organization offers, it can only sustain in the market with a willing group of customers to buy their product or to enjoy their service. Every customer, be it existing or potential customers – the aim of the business is to keep every customer happy throughout the customer journey.

Customer Service 52

Customer Service Customer Social Media Lead Rank 52

Alice Heiman

APRIL 14, 2021

Attract New Customers. More often than not , sales and marketing efforts are centered around customer acquisition. But by focusing only on getting new customers , businesses may not be optimizing the customer experience for their current ones. So why not focus on customer retention? .

Retention 144

Retention Account Customer Referrals 144

Cience

DECEMBER 1, 2020

Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. It costs a lot less to keep existing customers than to go out and acquire new ones.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Apptivo

JUNE 21, 2023

Businesses realize that it’s essential to draw in prospective customers in order to expand their enterprise and make it viable. Maintaining good relationships with the existing customer base plays a prominent role in customer satisfaction , thereby increasing the percentage of retention rate.

Retention 52

Retention CRM Customer Loyalty 52

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. Sure, people are unpredictable.

Retention 100

Retention Churn Customer Lead Rank 100

Miller Heiman Group

JUNE 4, 2019

It’s a buyers market, even in B2B sales. One way that sellers can work on improving buyer perception and exceeding those expectations is to consider the role that service plays in B2B sales. Businesses today must be able to compete not only on price and performance—but also on service. Customer Loyalty: The Secret to Success.

Customer Service 96

Customer Service Customer Loyalty Social Media 96

Zendesk Sell

JANUARY 8, 2019

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

Customer Service 90

Customer Service Hiring Customer Hotels 90

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

The Brooks Group

JULY 23, 2018

To truly be successful in today’s competitive landscape, your organization must have a strong alignment between the Customer Service, Marketing, and Sales departments. We’ve known that a strong alignment between Marketing and Sales improves overall performance. Improve Cross-Departmental Alignment to Drive Revenue.

Customer Service 56

Customer Service Research Revenue Customer 56

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Are they sticking around?

Loyalty 190

Loyalty Scale Customer Marketing 190

Babette Ten Haken

MARCH 28, 2019

Each of us has a customer retention superpower. And our unique qualities, actions, beliefs and behaviors keep customers glued to our sides, year after year. Our customer retention superpowers are more than attaining functional expertise and excellence in our current professional position. What are yours?

Retention 72

Retention Ideal Customer Profile Customer SME 72

Smooth Sale

AUGUST 22, 2024

It also helps ensure that a certain level of trust and loyalty continues between your business and the people who work for you, helping with retention. SaaS Will Help Transform Your SMB SaaS from the technical standpoint: SaaS is Software as a Service. Digital marketing agencies can help strategize a system for guaranteed results.

Retention 100

Retention Software Software Scale 100

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. It goes without saying, then, that customer service in the SaaS sector comes with its own distinctive set of challenges. Why customer service matters.

Churn 59

Churn Customer Service Loyalty Customer 59

SugarCRM

AUGUST 24, 2021

First, we’ll want an understanding of what exactly customer experience is and how it’s different from the concept of customer service that it has largely replaced. Customer Experience: The Key to Success in the New Marketplace. 72% of customers will share a positive experience with six or more people.

Customer Service 49

Customer Service Customer Airlines Churn 49

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

SugarCRM

FEBRUARY 28, 2022

However, the global pandemic still challenges the market, wreaking havoc on quotas and organizations’ ability to meet customer expectations and grow their businesses effectively. We also don’t have a clear picture of what causes the poor customer experiences impacting customer churn, satisfaction, and retention.

Retention 49

Retention CRM Churn Customer 49

BuzzBoard

JUNE 1, 2024

Analyze How the Latest Trends in Client Acquisition Are Revolutionizing Digital Marketing Agencies In the fiercely competitive field of digital marketing, staying informed about the latest trends in client acquisition is vital. Remember, the future of client acquisition in marketing lies within these trends.

Trends 52

Trends Marketing Social Media Case Study 52

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty Creating a bond helps retain buyers and gain repeat business. Are they sticking around? If they aren’t, halt all growth efforts and go figure out why.

Loyalty 130

Loyalty Scale Customer Marketing 130

Zoominfo

MARCH 3, 2021

Some of the most common involve marketing, sales, and customer service. Marketing automation , which Includes email drip campaigns, welcome emails, and data syncing. Customer service automation: Includes things like AI chatbots and case routing. CRM Automation vs. Marketing Automation: What’s The Difference?

CRM 179

CRM Lead Rank Lead Scoring Lead Qualification 179

SalesFuel

AUGUST 16, 2024

Promises like: Your client’s brand values and mission statement Product/service quality Supply chain transparency (e.g., if they’re actually eco-friendly) Ad trustworthiness Customer service practices Why it Matters When prices raise the way they have been lately, consumers are pickier about what they spend their money on.

Media 105

Media Social Media Consumer Hiring 105

Smooth Sale

JUNE 20, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Select the Better Subscription Model for Business Growth Deciding on the optimal subscription model for your business is a critical decision that can significantly influence your revenue streams, customer retention, and overall market positioning.

Lead Rank 105

Lead Rank Churn Retention Cancellation 105

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Smooth Sale

AUGUST 7, 2024

This means knowing your niche’s specific needs and desires, understanding your unique position in the market, and being aware of the current and future market landscape. Have An Excellent Marketing Plan The golden rule of thumb for marketing is to invest 2 to 5% of your revenue in marketing.

Outsourcing Services 110

Outsourcing Services Scale How To Retention 110

Babette Ten Haken

FEBRUARY 18, 2019

A potent client retention strategy is driven by an equally potent human capital strategy. Otherwise, stakeholder churn rates negatively impact your organization’s and association’s ability to hold on to the customers you work so hard to win. Thus, you create a strong foundation for client retention. Image source: Fotolia.

Retention 74

Retention Ideal Customer Profile Strategy Hiring 74