Customer Service Marketing Retail 
Sales and Marketing Management
AUGUST 29, 2018
When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Allow me to explain this in more detail.
MTD Sales Training
APRIL 15, 2020
When customers step through the door, they expect a certain level of customer service. Your customer will expect an experience that is free-flowing and completely hassle free and can set you apart from your competitors if you do it right. Want to improve your customer service and retail selling skills?
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Sales and Marketing Management
SEPTEMBER 6, 2019
From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. Operators Are Standing By. Reach Out, Reach Out and Touch Someone.
Sales and Marketing Management
DECEMBER 17, 2018
Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. Businesses aren't like retail customers. You deal at a level and the businesses are your core customers. B2B marketing is more technical than B2C. Customer service.
Miller Heiman Group
APRIL 14, 2020
According to research from the IBM Institute for Business Value and the National Retail Federation , 71% of consumers shop in “micromoments”—whenever the impulse strikes—and often while they are doing something else, such as taking a break from a work project, eating lunch or even running on a treadmill.
Zoominfo
JULY 22, 2018
The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.
Zoominfo
MARCH 4, 2018
While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.
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