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Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Quit trying to worry about whether your marketing plan is getting drowned by the big boys. The launch of both the Microsoft Surface tablet and the launch of the new Apple iPad Mini is a classic case of this. Advertising and marketing buzz creates awareness and serves to open up new markets. It makes you an order taker.

Microsoft 161
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Deceptive Marketing (Why the Computer World has a Terrible Reputation for Honesty) by Anthony Bondi

Increase Sales

It isn’t that the ploys are believable on their own, but that they are marketed as a fix to a problem you didn’t have until they said you had the problem. The next on our computer world list for deceptive marketing are the as seen on TV “computer speeder uppers we make outrageous guarantees so you can believe us” companies.

Licensing 188
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4 Steps to Crafting Compelling Value Propositions

Sales and Marketing Management

In fact, you can expect 30,000 new products to hit the market each year. By doing so, they’re in a much better position to attract the right prospects and gain market shares in their respective targeted segments. Consumers will inevitably ascribe a value to your products or services. Clearing the Field. Is it quality?

Lead Rank 214
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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Let’s take a look at several ways you can make sure your sales teams are providing effective customer service in the internet age. With today’s hyper-educated public, it’s more important than ever for salespeople to approach customers and clients with information and a healthy passion for the solutions they offer.

Buyer 209
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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What is the Best Live Chat Software for Enhancing Customer Engagement?

Zoominfo

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. But first, some background on what chat can do and how to evaluate the top tools for your live chat needs.

Software 130
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The 10 Best SaaS CRM Software

Hubspot Sales

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. An effective CRM is make-or-break for SaaS companies because of: Customer Retention.

Software 108