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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

Those customers who experienced a problem and did not have a satisfactory experience with customer service when they reported it did not just sit around and moan. The tendency in this country over the last 10 to 15 years has been to regard customer service as a cost center.

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Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266
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Salesforce AppExchange Apps: Top Solutions for Business Growth

Zoominfo

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth.

Channels 114
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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An S.O.S. From Sales Ops to Company Leadership

SBI Growth

Take note CEO, marketing leader and CIO. Find out if your company is maximizing the benefits this team can deliver. Sales, marketing, IT, strategy, operations and customer service. Territories and quotas that maximize output. Often, sales, finance, marketing and IT professionals all converge in this group.

Company 296
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Unlocking E-Commerce Growth Strategies (video)

Pipeliner

The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market. Matthew suggests prioritizing the customer experience to establish trust. Proactive Customer Service: Address potential concerns before they arise.

Video 66