Customer Service, Loyalty and Marketing

Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

AUGUST 29, 2018

When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. These conversations with customers highlight a key point.

Customer Service

Customer Service Customer Loyalty Chemicals

How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

MARCH 4, 2018

The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money. Two solutions have helped my company, Stirista, achieve a 95 percent customer retention rate and should work for your business: Turn every employee into a customer-facing one. What to do?

Customer Service

Customer Service Retention Hiring Account

What are customer service skills?

MTD Sales Training

MARCH 5, 2019

When you hear the term ‘customer service’, what connotations spring up? Whatever you think customer service is, it often needs to be revisited in order to be kept front-of-mind. Whatever you think customer service is, it often needs to be revisited in order to be kept front-of-mind.

Customer Service

Customer Service Customer Hotels Cold Calling

Webinars

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

MORE WEBINARS

Why Customer Loyalty Isn’t Always About More Choices

No More Cold Calling

NOVEMBER 14, 2019

That’s just plain rude, and it’s certainly not how to build customer loyalty. Customers get equally frustrated when the buying process becomes ridiculously complex, and they can’t get answers to their questions. Prospects give up, and customers start looking for a more attentive vendor with a simpler buying process.

Loyalty

Loyalty Customer Cold Calling Fashion

Buyer & Customer Engagement: A Digital Exhaust Methodology

Unlock growth through customer-centric campaigns that deeply understand buyer journeys from awareness to post-purchase. This eBook shows how aligning marketing, sales, and customer service via an "outside-in" approach resonates with audiences, fosters trust, and drives loyalty - outperforming "inside-out" product-focused tactics.

Buyer

Customer Experience Takes Loyalty Further in Go-To-Market Plays

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Source: ZoomInfo.

Loyalty

Loyalty Scale Customer Marketing

5 Proven Ways to Build Customer Loyalty

Zoominfo

SEPTEMBER 4, 2019

But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. Today’s customers have an abundance of good options, so why should they stick with your brand over another? Invest in multi-channel customer service.

Loyalty

Loyalty Customer Incentives Incentive

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile

Ideal Customer Profile Lead Rank Marketing Loyalty

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. Businesses aren't like retail customers. You deal at a level and the businesses are your core customers. B2B marketing is more technical than B2C. Customer service.

Retention

Retention B2B Penetration Strategy

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

Top of Funnel

From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

SEPTEMBER 6, 2019

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

Social Media

Social Media Outsourcing Services Customer Service Media

How To Fix Your Marketing Structure Problems

SBI Growth

MAY 1, 2013

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

Outsourcing Services

Outsourcing Services Demand Generation Agencies Marketing Demand Generation

Customer Experience Takes Loyalty Further in Go-To-Market Plays

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty Creating a bond helps retain buyers and gain repeat business. Are they sticking around? If they aren’t, halt all growth efforts and go figure out why. Source: ZoomInfo.

Loyalty

Loyalty Scale Customer Marketing

Mastering Sales Strategies (video)

Pipeliner

NOVEMBER 24, 2024

Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach. Personalized Service: Tailor your support and communication to the individual needs of the customer. Wes believes that delighting customers is key to fostering loyalty and encouraging repeat business.

Video

Video Strategy Top of Funnel Direct Mail

It's not about RESPONSE. It's about PREVENTION. | | Sales Training.

Jeffrey Gitomer

AUGUST 10, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Share this Post. xmlns:dc="[link] xmlns:trackback="[link]. -->. SO TRUE Thanks! Speak Your Mind Cancel reply. Get Sales Blog Updates. Categories. Select Category. Generating Referrals. Jeffrey Webinar. Leadership. Networking.

Hiring

Hiring Training Social Media Loyalty

Let’s Get Personal: B2B Marketing Personalization

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B

B2B Marketing Segment Scale

5 Ways to Build Up Customer Loyalty

Zoominfo

SEPTEMBER 1, 2019

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace.

Loyalty

Loyalty Customer Incentives Incentive

"What Should I Say When The Customer Calls And He's Mad As Hell.

Jeffrey Gitomer

AUGUST 31, 2011

Filed Under: Attitude , Customer Loyalty , Generating Referrals , My Books , Sales , Success Tagged With: attitude training , book on attitude , building trust , gitomer , how to sell , Jeffrey gitomer , jefrrey gitomer , professional sales training , sales. Customer Loyalty. Share this Post. Get Sales Blog Updates.

Hiring

Hiring Customer Social Media Loyalty

10.5 Attitude Buster Remedies | Sales Training | Leadership.

Jeffrey Gitomer

AUGUST 15, 2011

Filed Under: Attitude , Sales , Success Tagged With: attitude training , book on attitude , building trust , business social media , corporate sales training , customer service , customer service training , gitomer , jefrrey gitomer , sales blog , selling skills. Customer Loyalty. Get Sales Blog Updates.

Remedy

Remedy Hiring Training Social Media

20.5 Attitude Gems For You To Read And Study | Jeffrey Gitomer.

Jeffrey Gitomer

NOVEMBER 15, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Speak Your Mind Cancel reply. Get Sales Blog Updates. Categories. Select Category. Generating Referrals. Jeffrey Webinar. Leadership. Networking. Overcoming Objections. Presenting. Sales Management. Sales Videos. Social Media.

Study

Study Hiring Social Media Loyalty

The Tides of Change: Why Cruise Lines Can No Longer Afford to Wait on CRM

Pipeliner

FEBRUARY 6, 2025

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. Customer Retention: Loyalty is the lifeblood of the cruise industry.

CRM

CRM Loyalty Segment Retention

What is the State of Marketing in 2013

Score More Sales

MAY 30, 2013

It is time to review how a customer experiences your brand says IBM. The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. A shocking statistic of $83B lost each year in poor customer experiences.

Marketing

Marketing Lead Rank Lead Scoring Survey

Why Messaging Is Great for Customer Loyalty Programs

Sales and Marketing Management

OCTOBER 24, 2019

Author: Tobias Goebel Customer loyalty programs are a critical marketing tool for many businesses, and it’s clear to see why: they reward return customers, provide touchpoints to drive sales, and help provide insight into customer experience and behavior. So what does this mean for customer loyalty programs?

Loyalty

Loyalty Customer Consumer Study

11.5 Ways To Win Prospects And Contacts At A Networking Event.

Jeffrey Gitomer

OCTOBER 19, 2011

Filed Under: Attitude , Customer Loyalty , General , Generating Referrals , Sales Tagged With: attitude training , corporate sales training , little black book of connections , professional sales training , sales presentations , sales training , selling skills. Customer Loyalty. Share this Post. Get Sales Blog Updates.

Networking

Networking Hiring Prospecting Social Media

23.5 Characteristics of Trusted and Trustworthy People | Jeffrey.

Jeffrey Gitomer

NOVEMBER 17, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. I hope it helps you become a more trustworthy person, and helps you find trustworthy people to connect with in life. Share this Post. xmlns:dc="[link] xmlns:trackback="[link]. -->. Speak Your Mind Cancel reply. Categories.

Hiring

Hiring Social Media Loyalty Cancellation

Triple The Power of Your Presentation By Asking Yourself These 8.

Jeffrey Gitomer

APRIL 19, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Keeping this question in mind will help you focus on the points you’re trying to make. Speak Your Mind Cancel reply. Get Sales Blog Updates. Categories. Select Category. Generating Referrals. Jeffrey Webinar. Leadership.

Hiring

Hiring Social Media Loyalty Referrals

The Lost Secret of Leadership | Jeffrey Gitomer's Sales Blog | Sales.

Jeffrey Gitomer

MAY 27, 2011

Filed Under: Attitude , Leadership , My Books Tagged With: attitude training , business social media , corporate sales training , customer loyalty training , gitomer , Jeffrey gitomer , jefrrey gitomer , overcoming objections , sales management training , sales training. Customer Loyalty. Share this Post. Categories.

Hiring

Hiring Social Media Loyalty Cancellation

Why Can't You Get More Referrals? | Jeffrey Gitomer's Sales Blog.

Jeffrey Gitomer

JULY 7, 2011

Filed Under: Attitude , Customer Loyalty , Generating Referrals Tagged With: attitude training , book on attitude , building trust , customer service training , establishing trust , gitomer , how to sell , Jeffrey gitomer , jefrrey gitomer. Customer Loyalty. Speak Your Mind Cancel reply. Categories.

Referrals

Referrals Hiring Social Media Loyalty

Tools for Store Owners to Provide Better Customer Service

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? With advancing technology, simply offering great products to your customers is not enough today. Chatbots If you have a website, you should have a chatbot.

Customer Service

Customer Service Tools Customer Hiring

For the love of sales, not the love of money | Jeffrey Gitomer's Sales.

Jeffrey Gitomer

JULY 29, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Speak Your Mind Cancel reply. Get Sales Blog Updates. Categories. Select Category. Generating Referrals. Jeffrey Webinar. Leadership. Networking. Overcoming Objections. Presenting. Sales Management. Sales Videos. Social Media.

Hiring

Hiring Social Media Loyalty Cancellation

4 Key Considerations for More Personalized Marketing

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing

Marketing Scale Segment Channels

Do Your Clients’ Marketing Promotions Promise Value?

SalesFuel

NOVEMBER 18, 2024

Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. Marketing Promotions: Your Client’s Key to Boosting Sales Promotions Are Highly Influential According to a study by RELEX and Incisiv , 20% of retails sales ($1 trillion) were driven by promotions in 2023.

Promotion

Promotion Marketing Retail Margin

Here Are The Dumbest Questions Salespeople Ask ? And Why.

Jeffrey Gitomer

APRIL 21, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Share this Post. xmlns:dc="[link] xmlns:trackback="[link]. -->. If you’re curious about whether you’ve been guilty of asking one of the questions labeled as dumb, I’ve included two of Gitomer’s examples below. Categories.

Hiring

Hiring Social Media Loyalty Commission

3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

MARCH 14, 2018

Thus, the key to profitability is to slow customer churn and nurture growth. Reinvent Customer Service. It’s an attitude that many customer service departments adopt. If customers call in, reps spring into action. A recommendation, however, demonstrates a higher level of loyalty.

Retention

Retention Customer Loyalty Remedy

AI’s Role In Sales and Marketing

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel

Top of Funnel Marketing Scale Forecasting

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank

Lead Rank Company Apparel Lead Scoring

How Business Growth Depends on Customer Care and Service

Smooth Sale

DECEMBER 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Business Growth Depends on Customer Care and Service We often hear the terms Customer Care and Customer Service interchanged, but each has their defining moments to which we must pay serious attention. But our enthusiasm quickly faded.

Customer

Customer Loyalty Remedy Hiring

It's not "What's your brand?" It's "Where's your brand?"

Jeffrey Gitomer

AUGUST 24, 2011

Filed Under: Attitude , My Books , Sales , Success Tagged With: attitude training , customer loyalty training , Jeffrey gitomer , jefrrey gitomer , professional sales training , sales presentations , social boom. Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless.

Hotels

Hotels Hiring Social Media Loyalty

The Respect Factor ? Earning Versus Demanding | Jeffrey.

Jeffrey Gitomer

JUNE 2, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. That makes me want to give my best at all times. Speak Your Mind Cancel reply. Get Sales Blog Updates. Categories. Select Category. Generating Referrals. Jeffrey Webinar. Leadership. Networking. Overcoming Objections. Presenting.

Hiring

Hiring Social Media Face-to-face Loyalty

Hard for you to say you’re sorry?

Sales and Marketing Management

JUNE 10, 2019

And, worse, maybe they will spread the word throughout their network and negatively influence other prospect or customer decisions. On the flipside, have you ever put a recovery plan in place and ended up improving customer loyalty after the failure? The inevitable customer service failure needn’t incite panic or dismay.

Loyalty

Loyalty Remedy Journal Study

Increasing Customer Loyalty in the 'Age of Experience'

Sales and Marketing Management

JUNE 30, 2015

Author: Sean Erickson, EVP, Chief Marketing & Infrastructure Officer, Sitel. Teaser: With prices commoditized in many industries, today’s battleground is centered squarely on customer experiences. Customer experiences can be improved through a number of methods. Issue Date: 2015-07-01. read more

Loyalty

Loyalty Customer Customer Service Report

The Skills You Need To Be a True Leader | Sales Training.

Jeffrey Gitomer

SEPTEMBER 20, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. (I know you spell it bologna but it looks better this way.). Speak Your Mind Cancel reply. Get Sales Blog Updates. Categories. Select Category. Generating Referrals. Jeffrey Webinar. Leadership. Networking. Overcoming Objections.

Hiring

Hiring Training Social Media Loyalty

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile

Ideal Customer Profile Lead Rank Marketing Loyalty

The Power of Emotion in Driving Customer Loyalty

Miller Heiman Group

APRIL 28, 2020

But today, we know that offering customers an optimal experience is the linchpin to growing sales in a competitive market. Organizations strive for a branded, differentiating experience that revolves around customer experience best practices. Emotional Connections Are a Customer Experience Best Practice.

Loyalty

Loyalty Customer Survey Customer Service

Taking Customer Service from Cost Center to Profit Center

How To Boost Client Retention – Without Customer Service or Account Reps

Webinars

Trending Sources

What are customer service skills?

Webinars

Why Customer Loyalty Isn’t Always About More Choices

Buyer & Customer Engagement: A Digital Exhaust Methodology

Customer Experience Takes Loyalty Further in Go-To-Market Plays

5 Proven Ways to Build Customer Loyalty

Pick The Right Plays: Using the Go-To-Market Framework

6 Marketing Strategies for B2B Customer Retention

7 Must-Have Automated Documents for Sales Success

From the Switchboard to Social Media: A Brief History of Customer Service

How To Fix Your Marketing Structure Problems

Customer Experience Takes Loyalty Further in Go-To-Market Plays

Mastering Sales Strategies (video)

It's not about RESPONSE. It's about PREVENTION. | | Sales Training.

Let’s Get Personal: B2B Marketing Personalization

5 Ways to Build Up Customer Loyalty

"What Should I Say When The Customer Calls And He's Mad As Hell.

10.5 Attitude Buster Remedies | Sales Training | Leadership.

20.5 Attitude Gems For You To Read And Study | Jeffrey Gitomer.

The Tides of Change: Why Cruise Lines Can No Longer Afford to Wait on CRM

What is the State of Marketing in 2013

Why Messaging Is Great for Customer Loyalty Programs

11.5 Ways To Win Prospects And Contacts At A Networking Event.

23.5 Characteristics of Trusted and Trustworthy People | Jeffrey.

Triple The Power of Your Presentation By Asking Yourself These 8.

The Lost Secret of Leadership | Jeffrey Gitomer's Sales Blog | Sales.

Why Can't You Get More Referrals? | Jeffrey Gitomer's Sales Blog.

Tools for Store Owners to Provide Better Customer Service

For the love of sales, not the love of money | Jeffrey Gitomer's Sales.

4 Key Considerations for More Personalized Marketing

Do Your Clients’ Marketing Promotions Promise Value?

Here Are The Dumbest Questions Salespeople Ask ? And Why.

3 Tips to Boost Customer Retention and Growth

AI’s Role In Sales and Marketing

Market Expansion: Three Approaches for Companies Looking to Grow

How Business Growth Depends on Customer Care and Service

It's not "What's your brand?" It's "Where's your brand?"

The Respect Factor ? Earning Versus Demanding | Jeffrey.

Hard for you to say you’re sorry?

Increasing Customer Loyalty in the 'Age of Experience'

The Skills You Need To Be a True Leader | Sales Training.

Pick The Right Plays: Using the Go-To-Market Framework

The Power of Emotion in Driving Customer Loyalty

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