Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. Businesses aren't like retail customers. You deal at a level and the businesses are your core customers. B2B marketing is more technical than B2C. Customer service.

Retention 238

Retention B2B Penetration Strategy 238

Sales and Marketing Management

SEPTEMBER 6, 2019

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

Social Media 184

Social Media Outsourcing Services Customer Service Media 184

SBI Growth

MAY 1, 2013

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation Targets 296

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty Creating a bond helps retain buyers and gain repeat business. Are they sticking around? If they aren’t, halt all growth efforts and go figure out why. Source: ZoomInfo.

Loyalty 130

Loyalty Scale Marketing Customer 130

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

SEPTEMBER 1, 2019

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Jeffrey Gitomer

AUGUST 31, 2011

Filed Under: Attitude , Customer Loyalty , Generating Referrals , My Books , Sales , Success Tagged With: attitude training , book on attitude , building trust , gitomer , how to sell , Jeffrey gitomer , jefrrey gitomer , professional sales training , sales. Customer Loyalty. Share this Post. Get Sales Blog Updates.

Hiring 318

Hiring Customer Social Media Loyalty 318

Jeffrey Gitomer

AUGUST 15, 2011

Filed Under: Attitude , Sales , Success Tagged With: attitude training , book on attitude , building trust , business social media , corporate sales training , customer service , customer service training , gitomer , jefrrey gitomer , sales blog , selling skills. Customer Loyalty. Get Sales Blog Updates.

Remedy 334

Remedy Hiring Training Social Media 334

Jeffrey Gitomer

NOVEMBER 15, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Speak Your Mind Cancel reply. Get Sales Blog Updates. Categories. Select Category. Generating Referrals. Jeffrey Webinar. Leadership. Networking. Overcoming Objections. Presenting. Sales Management. Sales Videos. Social Media.

Study 332

Study Hiring Social Media Loyalty 332

Sales and Marketing Management

OCTOBER 24, 2019

Author: Tobias Goebel Customer loyalty programs are a critical marketing tool for many businesses, and it’s clear to see why: they reward return customers, provide touchpoints to drive sales, and help provide insight into customer experience and behavior. So what does this mean for customer loyalty programs?

Loyalty 120

Loyalty Customer Consumer Study 120

Jeffrey Gitomer

OCTOBER 19, 2011

Filed Under: Attitude , Customer Loyalty , General , Generating Referrals , Sales Tagged With: attitude training , corporate sales training , little black book of connections , professional sales training , sales presentations , sales training , selling skills. Customer Loyalty. Share this Post. Get Sales Blog Updates.

Networking 314

Networking Hiring Prospecting Social Media 314

Jeffrey Gitomer

JULY 29, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Speak Your Mind Cancel reply. Get Sales Blog Updates. Categories. Select Category. Generating Referrals. Jeffrey Webinar. Leadership. Networking. Overcoming Objections. Presenting. Sales Management. Sales Videos. Social Media.

Hiring 317

Hiring Social Media Loyalty Cancellation 317

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

Jeffrey Gitomer

APRIL 21, 2011

Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Share this Post. xmlns:dc="[link] xmlns:trackback="[link]. -->. If you’re curious about whether you’ve been guilty of asking one of the questions labeled as dumb, I’ve included two of Gitomer’s examples below. Categories.

Hiring 335

Hiring Social Media Loyalty Commission 335

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? With advancing technology, simply offering great products to your customers is not enough today. Chatbots If you have a website, you should have a chatbot.

Customer Service 101

Customer Service Tools Customer Hiring 101

Sales and Marketing Management

MARCH 14, 2018

Thus, the key to profitability is to slow customer churn and nurture growth. Reinvent Customer Service. It’s an attitude that many customer service departments adopt. If customers call in, reps spring into action. A recommendation, however, demonstrates a higher level of loyalty.

Retention 223

Retention Customer Loyalty Remedy 223

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Jeffrey Gitomer

AUGUST 24, 2011

Filed Under: Attitude , My Books , Sales , Success Tagged With: attitude training , customer loyalty training , Jeffrey gitomer , jefrrey gitomer , professional sales training , sales presentations , social boom. Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless.

Hotels 314

Hotels Hiring Social Media Loyalty 314

Sales and Marketing Management

JUNE 10, 2019

And, worse, maybe they will spread the word throughout their network and negatively influence other prospect or customer decisions. On the flipside, have you ever put a recovery plan in place and ended up improving customer loyalty after the failure? The inevitable customer service failure needn’t incite panic or dismay.

Loyalty 234

Loyalty Remedy Journal Study 234

Sales and Marketing Management

JUNE 30, 2015

Author: Sean Erickson, EVP, Chief Marketing & Infrastructure Officer, Sitel. Teaser: With prices commoditized in many industries, today’s battleground is centered squarely on customer experiences. Customer experiences can be improved through a number of methods. Issue Date: 2015-07-01. read more

Loyalty 120

Loyalty Customer Customer Service Report 120

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Miller Heiman Group

APRIL 28, 2020

But today, we know that offering customers an optimal experience is the linchpin to growing sales in a competitive market. Organizations strive for a branded, differentiating experience that revolves around customer experience best practices. Emotional Connections Are a Customer Experience Best Practice.

Loyalty 103

Loyalty Customer Survey Customer Service 103

Pipeliner

AUGUST 12, 2021

Earning the loyalty of your customers should be a top priority for your business, especially if you are in an industry that is highly competitive. Customer loyalty measures how likely a customer is to do business with your brand again and again. Offer multi-channel customer service.

Loyalty 97

Loyalty Customer Social Media Lead Rank 97

Jeffrey Gitomer

AUGUST 23, 2011

“Easy for you, but I’m cold calling, I’m fighting competition, I’m in a tough market, you don’t understand.” Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. ” “Sure, Jeffrey,” you say. ” I understand very well.

Selling Skills 326

Selling Skills Hiring Social Media Lead Rank 326

Jeffrey Gitomer

JUNE 14, 2011

The more you attend, the more you get known, grow, and succeed in your market. Customer Loyalty. Customer Satisfaction is Worthless, Customer Loyalty is Priceless. In Charlotte it’s groups like the Metrolina Entrepreneurial Council, the Hood Hargett Breakfast Club, and the Metrolina Business Council.

Networking 325

Networking Hiring Trade Show Social Media 325

Zoominfo

AUGUST 29, 2018

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. In today’s customer-driven world, it’s more important than ever to understand how customers feel about your brand.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. The sales funnel represents the theoretical customer’s journey to making a purchase. But, there’s one business concept that’s stood the test of time like no other.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Pipeliner

NOVEMBER 24, 2024

Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach. Personalized Service: Tailor your support and communication to the individual needs of the customer. Wes believes that delighting customers is key to fostering loyalty and encouraging repeat business.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Sales and Marketing Management

MARCH 16, 2018

When products don’t move smoothly and seamlessly between manufacturer and end-user, they become exponentially harder to bring to market. In 2018, businesses can’t afford to fall behind the market, and they can’t afford not to maximize their operational efficiency. Customer retention and loyalty.

B2B 195

B2B Company Hiring Discount 195

Smooth Sale

MAY 26, 2022

Attract the Right Job Or Clientele: How to Enhance Your Business Approach to Customer Service. Our collaborative blog offers insights on ‘How to enhance your business approach to customer service.’ ’ Customer service is something that most businesses know they need to get right.

Customer Service 78

Customer Service Hiring Customer How To 78

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

Sales and Marketing Management

SEPTEMBER 14, 2020

In today's digital-first market, disconnected interactions are signs that a company is not capable of delivering the holistic, "always-on" relationship that customers expect. The ability to drive sales growth in the face of disruptions has become a critical competency for sales and service organizations.

SAP 207

SAP Compensation Face-to-face Analytics 207