Deceptive Marketing (Why the Computer World has a Terrible Reputation for Honesty) by Anthony Bondi
Increase Sales
APRIL 11, 2012
It isn’t that the ploys are believable on their own, but that they are marketed as a fix to a problem you didn’t have until they said you had the problem. The next on our computer world list for deceptive marketing are the as seen on TV “computer speeder uppers we make outrageous guarantees so you can believe us” companies.
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