Smooth Sale

OCTOBER 23, 2024

. __ Avoid Harming Your Brand’s Reputation image by Geralt via Pixabay How Poor Customer Service Can Hurt Your Brand Customer service is the heartbeat of any successful business, yet its impact on brand reputation is often underestimated. Imagine a business with different logos across platforms or varying messages.

How To 103

How To Social Media Influencer Hiring 103

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling?

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Jeffrey Gitomer

AUGUST 23, 2011

It is the version that leads to buying. Customer Loyalty. Social Media. powered by One Social Media Salespeople are so busy trying to manipulate the selling process, that they disengage the buyer. What is selling about? Let me give you the non-sales skills version. Generating Referrals. Jeffrey Webinar.

Selling Skills 326

Selling Skills Hiring Social Media Lead Rank 326

Sales and Marketing Management

JANUARY 16, 2019

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. There are two key aspects to a successful omni-channel implementation: transparency and consistency.

Channels 259

Channels Social Media Consumer Lead Rank 259

MarketJoy

MARCH 24, 2025

Your sales team is always on the hunt for leads, but only a few convert from leads to business? This is a classic pain point for all B2B companies: how to populate their sales pipeline with leads that are actually qualified and do convert. What Are B2B Lead Generation Services? Sound familiar?

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

Social Media 100

Social Media Media Strategy Benefit 100

Zoominfo

SEPTEMBER 17, 2018

Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Listen for real insight on the real people doing real work in social media. Give it a listen!

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SBI Growth

JANUARY 5, 2014

Lack of quality leads. If you’re going to meet that much, make sure it’s outwardly focused - all about the customer. Let customer service or post-sales support handle this. Not all leads are created equal. Prioritizing leads includes two. Defining your Ideal Customer – who best suited to be your customer.

Sales Management 310

Sales Management Face-to-face Decision Maker Travel 310

Salesmate

JANUARY 26, 2021

From generating more leads to shifting the focus on nurturing leads, marketing tactics have evolved over the years. The rise in social media usage has shrunk the distance between a consumer and a company. Customers are now more aware of their needs, and they’ll convey it clearly too!

Lead Nurturing 136

Lead Nurturing Lead Scoring Lead Rank Sales Qualified Lead 136

Smooth Sale

DECEMBER 3, 2024

While we enjoy the ease of interaction provided by mobile devices and social media platforms, we’re also concerned about losing what makes human connection unique and special. Gina Robertson, Vice President of Client Services at Ansafone Contact Centers, the parent company of Endicott Call Centersur, provides our guest blog.

Influencer 103

Influencer How To Social Media Call-back 103

Pipeliner

FEBRUARY 24, 2025

Many users fall into the trap of submitting vague prompts, leading to subpar responses. Craft the Prompt: Example: “Help me write an engaging social media post targeting athletes with back pain.” To address this, Jonathan shares a four-step process for effective prompting.

Video 105

Video Lead Scoring Lead Rank Sports 105

Pipeliner

MARCH 24, 2025

Heres how you can build a community: Engage with Your Audience: Create spaces where customers feel valued and engaged. This could be through social media groups, forums, or exclusive membership areas on your website. Matthew suggests prioritizing the customer experience to establish trust.

Video 96

Video Scale Lead Scoring Lead Rank 96

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentives Incentive 206

SocialSellinator

JULY 14, 2023

By utilizing social media services and marketing, small business owners can leverage their online presence , expand their reach, and engage with their target customers like never before. Keep reading to learn how social media services can power up your enterprise!

Outsourcing Services 88

Outsourcing Services Social Media Small Business Small Business 88

Zoominfo

MARCH 26, 2018

The more personas you have, the more personalized your customer experience will be. Create a customer advocacy program: Incentivize your customers to speak highly about your company by creating a rewards and perks program. Use social media to interact with your audience. How to Increase Social Media Engagement.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

JULY 10, 2019

It’s impossible to quantify the number of conversations happening on social media. They also take to social media to discuss the products they buy and the brands they buy from. Modern marketers can’t allow these conversations to fall on deaf ears — and that’s where social listening comes in. Strategy measurement.

Social Media 180

Social Media Media Ideal Customer Profile Lead Generation 180

No More Cold Calling

APRIL 29, 2019

I’m sure you could “fill in the blank” for any number of retailers, and when you have a bad customer experience, you feel the need to tell people about it. What happens in B2B companies when a salesperson pitches strangers on social media , when customer service takes hours to respond, or when the solution didn’t work as promised?

Referrals 261

Referrals B2B Sales Qualified Lead Cold Calling 261

Hubspot Sales

DECEMBER 4, 2024

From automating mundane tasks (like data entry, scheduling, follow-ups) to generating creative content (email and social media copy), AI can simplify workflows, boost productivity, and handle repetitive tasks. Marketing , sales, customer service, you name it. 46% of marketers are using AI for social media posting.

Benefit 91

Benefit Data Social Media Customer Service 91

Zoominfo

FEBRUARY 20, 2018

Content marketing is the go-to strategy for many marketers—and for good reason—content marketing generates about three times as many leads and is 62% less expensive than outbound marketing tactics ( source ). 5. Online Customer Service. Because of AI, less manpower is needed to provide excellent customer service.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Sales and Marketing Management

APRIL 26, 2019

Instead, we need to build specialist functions and individual capabilities that will allow us to effectively and efficiently engage with the customer at each stage of the customer-driven sales model. There is a whole field of expertise focused on satisfying our customers in a proactive way.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. Common roles include copywriters, graphic designers, and social media managers.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. Best of all, lead capture pages can be implemented quickly. Before you know it, you’ll find new leads for your business without lifting a finger.

Lead Capture 135

Lead Capture Paid Content Lead Scoring Lead Rank 135

Steven Rosen

FEBRUARY 7, 2024

Sales leaders must build trust by consistently supporting and advocating for their team, while also understanding and meeting the customer’s needs. Social media can be valuable for gaining insights into individuals’ interests and values. Trust is essential when managing independent sales partners (ISPs) or contractors.

Social Media 156

Social Media Sales Leadership Media Face-to-face 156

No More Cold Calling

DECEMBER 20, 2018

Whether you’re watching the news or perusing social media, you’ll see plenty of stories about people behaving badly, selfishly, or rudely. Impeccable customer service and caring are just part of their culture. We need to speak up when people do the right thing. I’ve been to many meetings there.

Hotels 282

Hotels Licensing Cold Calling Social Media 282

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. In today’s business world, the customer truly is king, and they have more buying power than ever. Identify Buyer Personas And Target Customers.

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Sales and Marketing Management

NOVEMBER 17, 2017

In the sales world, brand alignment requires a smooth, consistent set of interactions among your internal team, as well as between your company and your customers. Everything, from how your customer service reps answer the phone to the clickable content you post on social media, reinforces your brand narrative.

Top of Funnel 185

Top of Funnel Social Media Face-to-face Funnel 185

MarketJoy

AUGUST 6, 2020

Irrespective of the business you are in, your leads or prospective customers are essential to the growth of your organization. For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change. a web store, marketplaces, and social media).

Lead Generation 105

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 105

Smooth Sale

MAY 15, 2025

Focusing on improving each day becomes easier when everyone is on the same page Prioritize customer service over everything else. Focus on service training for management and improving communication to encourage the same in your staff. Look at analytics to see where communication breaks down or leads to a bounce.

Film 78

Film Customer Customer Service Influencer 78

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? In short, all of them.

Paid Content 126

Paid Content Lead Generation Lead Scoring Lead Rank 126

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

APRIL 17, 2019

Marketers pass along bad leads so they can hit their numbers and sales reps push products on unqualified prospects to reach their quota. Misaligned departments, customer dissatisfaction, lower customer retention rates — the list goes on. How many leads did we generate in Q1? How many new customers in Q3?

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

SalesFuel

DECEMBER 11, 2024

Respond quickly, whether via email, social media, phone, or in person. When first addressing a customer complaint, you must listen. This can lead to dismissing or glossing over a customers concerns. But apologizing for their dissatisfaction is part of customer service. And the sooner, the better.

Customer 52

Customer Hiring How To Face-to-face 52

Smooth Sale

JUNE 12, 2024

Chatbots and virtual assistants can enhance customer service by offering immediate assistance and effectively resolving frequent problems. Furthermore, customization can help you recognize and honor your most significant clients, enhancing their loyalty to your business.

Social Media 173

Social Media Loyalty Consumer Influencer 173

SMEI

JANUARY 5, 2024

Additionally, the networking opportunities provided by certification programs often lead to valuable industry connections. From planning and personnel management to revenue growth and customer service, I can always count on the SMEI principles to guide the way.

Marketing 236

Marketing Ideal Customer Profile Social Media Webinar Metrics 236

Hubspot Sales

JUNE 26, 2023

Lead generation specialists play a crucial role in the sales process. If you’re interested in becoming a lead generation specialist or are considering hiring one, let’s explore what a lead generation specialist does and how they contribute to an organization’s sales and marketing efforts.

Lead Generation 111

Lead Generation Sales Qualified Lead Hiring Leads 111

Hubspot Sales

MAY 23, 2019

And 90% of consumers rate an "immediate" response as important or very important when they have a customer service question. Speed is everything for today's buyers and customers. Web chat tools can be used at almost every stage of the customer lifecycle. It can be customized to fit your site's theme and language.

Tools 138

Tools Lead Qualification Hubspot Social Media 138

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Social listening. Today, the majority of online conversations take place on social media. How do people feel about your company?

Analysis 176

Analysis B2B Airlines Marketing 176