Remove Customer Service Remove Lead Gen Remove Marketing
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Lead Generation: Whose Job Is It, Anyway?

The Sales Hunter

.” That’s what more than one marketing executive told me at a recent sales and marketing event. Then these marketing people said that salespeople are terrible at lead gen. They also told me that they don’t want their salespeople generating their own leads (translation: too expensive).

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Enterprise Lead Generation: What, Why, And How?

Zoominfo

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

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A Guide to Enterprise Lead Generation

Zoominfo

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

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The Good or The Bad – What Defines Us?

A Sales Guy

Keenan asked me about our sales pipeline stages, asked about how we established and tracked commitments, our selection criterial for new BDMs, how we got feedback from prospects, how we qualified leads, and whether or not we were getting any feedback about how our offerings were being received in the market place.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

The buying process is a collaboration between marketing and sales and for the long-term. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. And customers continue to evaluate the market for the best product or service.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

The buying process is a collaboration between marketing and sales and for the long-term. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process. Evaluation Stage: Crush Buyer Objections with Personalized Service. This makes the sales rep’s job easier.

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Who’s Responsible For Sales Enablement?

Partners in Excellence

Marketing is an important player in sales enablement. They provide programs, content, market awareness/visibility, web presence, demand/lead gen and lots of other things that support sales people in executing in front of customers. All of these contribute to the ability of sales people to perform.