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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

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The 21.5 BEST Places To Network | Jeffrey Gitomer's Sales Blog.

Jeffrey Gitomer

Any Business Journal event. The Business Journal reader and event attendee demographics are staggering. The more you attend, the more you get known, grow, and succeed in your market. Annual dinner. The Chamber of Commerce is your best local networking resource, IF you take advantage of it. Places where movers and shakers go.

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The Problem With Playbooks

Partners in Excellence

Marketing has any number of them, SDRs, BDRs, AEs, AMs, Rev-ops/enablement, Customer service, all of us have our playbooks. We have to continually be adapting and changing them, based on what’s happening in our organizations, markets, worlds. In selling and GTM, we have our playbooks.

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Hard for you to say you’re sorry?

Sales and Marketing Management

The Service Recovery Paradox has been well documented in consumer settings, but only recently validated for the B2B environment. The inevitable customer service failure needn’t incite panic or dismay. and positively influence even your most angry and bitterly disappointed customers.??. Make your apologies count.

Loyalty 234
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Every Great Salesperson Was Once a Beginner | Jeffrey Gitomer.

Jeffrey Gitomer

I subscribed to the local business journal. When I moved to Charlotte in 1988 I was starting over. Beginning again. I knew no one, and had limited capital (definition: broke). I joined the Charlotte Chamber. I networked my butt off. And I tried to get business for others. I connected and made connections. I became known as a person of value.

Hiring 226
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What if CRM had not been invented?

Pointclear

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

CRM 154
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2021 Awards: Allego Honored for Tech Innovation, Service, Workplace Culture

Allego

In doing so, the company garnered the attention of several organizations during 2021, winning awards and accolades for its technology, customer service, and workplace culture. The MarTech Breakthrough awards recognize companies, technologies, products, and services in the field of marketing, ad, and sales technology.