Sales and Marketing Management

JANUARY 14, 2019

One thing many businesses with collection issues have in common is that they focus too strongly on making a sale, and not strongly enough on improving their sales process. Focusing on your sales process and the negotiation skills that your salespeople need can help improve your bottom line. Let Employees Make Decisions.

Negotiation 292

Negotiation Sales Process Strategy Discount 292

Sales and Marketing Management

APRIL 26, 2019

I was surprised to hear him talk about the fact that his company was now embracing specialist sales roles. The CMO said this “breakthrough” strategy was the foundation of the company’s sales and marketing plans. The days of the sales generalist are over. Just consider the following: Customers are actively avoiding salespeople.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Sales and Marketing Management

AUGUST 8, 2017

The answer is in making the experience for the customer pain free while, at the same time, providing individualized attention. This can be accomplished and, more importantly, scalable through live chat sales and customer care. When used correctly, live chat can increase sales by driving conversion rates.

Retail 206

Retail Oracle Social Media Consumer 206

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Sprout Social. DiscoverOrg.

Research 233

Research B2B Tools Company 233

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. In today’s business world, the customer truly is king, and they have more buying power than ever. So, what’s the overall goal?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Data 199

Data Vendor B2B Policies 199

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Sales and Marketing Management

SEPTEMBER 14, 2020

Some sales organizations saw their pipelines disappear overnight, so they began to reevaluate processes in an attempt to preserve them. Now, as businesses begin to adopt new technologies and solutions to recover and rebound, they must avoid overlooking their biggest asset: their customers. Pandemic-Induced Approaches .

SAP 207

SAP Compensation Face-to-face Analytics 207

Sales and Marketing Management

NOVEMBER 1, 2018

Author: Xavier Musy CRM platforms are already firmly ensconced within the sales technology and strategies of most small and midsized businesses. Sales teams have been using their CRMs for basic, day-to-day-functions -- such as managing customer information and tracking purchase history -- for decades.

CRM 209

CRM Small Business Small Business Analytics 209

Sales and Marketing Management

MARCH 19, 2018

But difficulty and a lack of time are merely surface reasons explaining why sales teams often fail to generate more leads. Lack of a Plan - Sales teams might have a goal of generating leads, but they often don’t follow through on it. The Thrill of the Sale - Closing a sale is often the most rewarding phase for a salesperson.

Sales Qualified Lead 221

Sales Qualified Lead Leads Marketing Qualified Lead Lead Generation 221

The Sales Hunter

APRIL 5, 2019

How well do your questions push the customer’s thinking? Sales leadership is about the customer seeing you differently than every other salesperson. Sales is about taking the customer to a different level. If you just satisfy their basic needs, you are not selling your service to the customer.

Sales Leadership 223

Sales Leadership Motivation Sales Customer 223

Sales and Marketing Management

FEBRUARY 9, 2018

Author: Matt Sunshine Sales leaders are responsible for more than closing deals. Sales diagnostics help leaders see their operations from all sides so they can identify bottlenecks and keep revenue climbing. These diagnostics — or audits, as some call them — go beyond the sales department to look at the whole company.

Analysis 198

Analysis Ideal Customer Profile Discount Collateral 198

Alice Heiman

APRIL 22, 2020

As a longtime sales leader and consultant to B2B sales leaders and CEOs at companies of various sizes, across various industries, I know teams that stay positive and adapt quickly will survive in a tough economy and come out strong on the other end. Stay Focused and Keep Sales Strong in a Crisis. Selling is about solutions.

How To 167

How To Construction Customer Service Coaching 167

Lead411

DECEMBER 13, 2024

5 Ways Customer Service can Shape Your Ideal Customer Profile (ICP) Understanding your Ideal Customer Profile (ICP) is crucial to targeting the right prospects and ensuring long-term business success. How you engage with and support your customers can reveal a lot about your ICPand vice versa.

Ideal Customer Profile 52

Ideal Customer Profile Customer Service Customer B2G 52

Zoominfo

MARCH 3, 2021

Consider the following: A company has a 50-person sales team. Each sales rep on that team spends one hour a week prioritizing leads. By automating that step using a scoring trigger, they collectively save 50 hours a week, and over 2,500 hours annually that can instead be put towards other, more important sales activities.

CRM 179

CRM Lead Rank Lead Scoring Lead Qualification 179

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

MARCH 16, 2018

Author: Kevin McGirl, President, sales-i The supply chain is the engine of the global economy. The following four sales obstacles were identified as the most persistent and the most troubling for B2B companies across the supply chain. It may be a bit simplistic to describe customer acquisition and retention as specific sales obstacles.

B2B 195

B2B Company Hiring Discount 195

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Steven Rosen

FEBRUARY 7, 2024

Rika Cuff , Senior Vice President of Scholastic and Champ Sales at Herff Jones, discusses the importance of sales leadership in sales culture development. Rika’s insights provide valuable lessons for sales leaders looking to create a positive and motivating team environment. Recognition goes a long way.

Social Media 156

Social Media Sales Leadership Media Face-to-face 156

Partners in Excellence

JANUARY 3, 2021

We use a lot of words to talk about the function of sales. We focus on the organization, the various jobs and things that exist within the sales function. When we focus on sales, we focus on that function and how it works most effectively and efficiently. In the past, sales engaged and educated buyers.

Channels 159

Channels Education Buyer Enterprise 159

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentive Incentives 206

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. This precision ensures that sales teams focus their efforts on high-value prospects, significantly improving efficiency and effectiveness.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales and Marketing Management

NOVEMBER 8, 2017

Author: Judi Hand Contact center employees have one aim: using the information at their disposal to solve a customer’s problem. Companies provide these workers with data, contact history, service history, and so on to help them answer whatever questions the customer asks. Listening to Employees Like Customers.

Data 218

Data Customer Scale Trends 218

Zoominfo

OCTOBER 27, 2020

Marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Make no mistake about it—today’s customers want a personalized experience. 55% of B2B sales and marketing professionals said that personalization can bring higher conversion rates and growth.

B2B 246

B2B Marketing Segment Scale 246

The Sales Hunter

FEBRUARY 22, 2019

Sales leadership is nothing more than interacting with others to make a positive impact. We can break it down even further and say that sales leadership is just people connecting with people. Sales and leadership are one and the same. Sales is only as complicated as we want to make it. Sales is helping people.

Motivation 200

Motivation B2C Sales Leadership Social Media 200

Sales and Marketing Management

MARCH 8, 2020

There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. CRM will become more predictive.?AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

FEBRUARY 18, 2021

Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do. Propel them further down the sales funnel with white papers and webinars. Share information that addresses the issues you’re facing. You can even benefit your entire industry.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

MTD Sales Training

APRIL 2, 2019

CRM stands for Customer Relationship Management, and it’s essential that when you are selling your promises of a better future to your prospects, you are able to keep manageable records for those sales. 1) It helps you manage the overall customer experience. 2) It gives you better information about their organisation.

Benefit 185

Benefit CRM System Loyalty 185

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Sales and Marketing Management

MARCH 14, 2018

Thus, the key to profitability is to slow customer churn and nurture growth. Reinvent Customer Service. It’s an attitude that many customer service departments adopt. If customers call in, reps spring into action. Publish a newsletter that links to informative blog posts. Offer webinars.

Retention 223

Retention Customer Loyalty Remedy 223

Zoominfo

JANUARY 22, 2019

In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Bookmark popular review websites: Establish a workflow that provides easy access to sites customers most commonly use to post reviews. Gather information about each negative review. What is the tone of the review?

Social Media 213

Social Media B2B Scale Follow-up 213

Zoominfo

OCTOBER 23, 2019

80% of sales and marketing leaders say they already use chatbot software in their customer experience or plan to do so by 2020 ( source ). The top benefits of chatbots are 24-hour service (64%), instant responses to inquires (55%), and answers to simple questions (55%) ( source ). AI in Sales. AI in Customer Service.

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

DECEMBER 6, 2024

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. Increased Conversions : Timely interactions address customer concerns, boosting sales potential.

Software 130

Software Software Sales Qualified Lead Customer 130

Hubspot Sales

AUGUST 10, 2020

What does it really take to be successful in sales? Though one’s idea of success can vary from person to person, there are some core proficiencies top reps and sales organizations have in common. Core Competencies in Sales. At a high level, there are core skills that are a must for a career in sales. Communication Skills.

Ideal Customer Profile 143

Ideal Customer Profile Face-to-face Gatekeeper Negotiation 143