Remove Customer Service Remove Incentives Remove Paid Content
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Is Your Sales Rep Compensation Plan Pushing You Up or Out?

SBI Growth

They make sure that support functions like Marketing are financially motivated toward improving sales results. In addition to your specific pay plan, consider this: Does your company have an incentive pay plan for those that directly support, and are focused on sales outcomes? I welcome your comments. Keep the conversation going.

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Ad Extension Ideas for Local Search Ad Campaigns for Mid-Sized Companies

BuzzBoard

New Trends in Using Ad Extensions for Enhancing Local Search Ad Campaigns in Mid-Sized Companies Selling marketing services to small and mid-sized businesses often requires an in-depth understanding of current advertising strategies. Google ad extensions offer a host of perks for mid-sized companies.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. This will feed a steady flow of possible leads into your marketing. Email marketing and list building/management tools. Export to CSV.

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Some Additional Thoughts.

Sales and Marketing Management

In my work with sales executives from corporations large and small, I repeatedly see that team rewards are easily overlooked in favor of individual incentives. And while individual incentives are critical to the success of any sales organization, most companies are not fully invested in supporting the team environment.

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Welcome email templates for nurturing new customers

Nutshell

That’s just as true for a website visitor who subscribes to your newsletter or other marketing content. Considering that welcome emails boast four times the open rate and five times the click-through rate of a standard email, it’s important to ensure that your content is on its A-game. So, what exactly is a welcome email?

Customer 154
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Marketing tactics encyclopedia: 14 strategies for marketing online

Nutshell

Advertising, blogging, and content are just the beginning of the marketing ABC’s. In this guide, we’ll cover every marketing tactic your business should be using, from general to specific, from old-school to cutting-edge. If we’ve left out any of your go-to marketing moves, shoot us a tweet @nutshell.

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A Blueprint for Your Disruption: How to Become the Next Kodak, the Next Blockbuster, or the Next Taxi Cab Medallion Owner

Sales and Marketing Management

But how will customers make the transition from traditional cable to streaming? Customers will likely go where they’re incentivized to go. And incentives can take many forms -- economic (via your pricing structure), psychological (image, brand, etc.), per television per box was added to customers’ monthly bills.