Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Sales and Marketing Management

AUGUST 18, 2017

Walton’s comments were written for the foreword of “Marketing Lessons from the Grateful Dead,” by David Meerman Scott and Brian Halligan. Fellow Deadheads, Meerman is the author of “The New Rules of Marketing and PR” and Halligan is CEO and cofounder of marketing software behemoth HubSpot. Build a diverse team.

Lead Rank 149

Lead Rank Marketing Strategy Trade Show 149

No More Cold Calling

DECEMBER 16, 2014

Dan Lyons explores this issue and shares research from the Objective Management Group in his Hubspot post, “ Study: 3 of 4 Sales Reps Have No Idea What They’re Doing.” Marketing people get marketing degrees. So they “wing it” and fail. How many professions are there where there’s almost no formal education at all?”

Hiring 240

Hiring Guidelines Engineering Face-to-face 240

Zoominfo

DECEMBER 6, 2024

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. But first, some background on what chat can do and how to evaluate the top tools for your live chat needs.

Software 130

Software Software Sales Qualified Lead Customer 130

Hubspot Sales

MAY 27, 2020

Note: This article is authored by HubSpot. HubSpot CRM. HubSpot's CRM is dedicated to ease-of-use and simplicity for admins, reps, and managers. It has the highest user satisfaction on the market and all the capabilities of Salesforce. On the other hand, HubSpot's CRM is powerful and easy to use. Price: Free.

SalesForce 131

SalesForce Sales Process Hiring Hubspot 131

Zoominfo

JULY 16, 2019

Hubspot offers a number of solutions for marketing, sales, and customer service professionals. It’d be impossible to represent the full scope of their offerings on a single page — and Hubspot’s website wisely doesn’t attempt to do so. Yapstone’s site design works so well because its designers showed restraint.

B2B 232

B2B Scale SalesForce Hubspot 232

Hubspot Sales

MAY 23, 2019

HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. And 90% of consumers rate an "immediate" response as important or very important when they have a customer service question. HubSpot Live Chat. Did you know this?

Tools 138

Tools Lead Qualification Hubspot Social Media 138

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. An effective CRM is make-or-break for SaaS companies because of: Customer Retention.

Software 108

Software Software CRM Oracle 108

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Hubspot Sales

JANUARY 25, 2021

There are a number of customer relationship management (CRM) tools on the market today, each of which comes with many features, integrations, and capabilities. HubSpot is a CRM platform —meaning, it tracks customer relationships as well as facilitates marketing, sales, and service processes.

Hubspot 137

Hubspot Social Media Microsoft CRM 137

Hubspot Sales

SEPTEMBER 19, 2019

With more product knowledge, your sales reps can confidently answer questions and are truly armed to solve for the customer. Alex Girard, a product marketing manager for HubSpot, says, "Having a sales team that can confidently speak to the products or services that they're selling is essential. Solve for the customer.

Hiring 139

Hiring Training Case Study Hubspot 139

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. The sales funnel represents the theoretical customer’s journey to making a purchase. As shown in the model below, the customer is the center of the sales flywheel.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Hubspot Sales

MAY 10, 2018

In fact, a 2018 HubSpot survey showed 77% of respondents research brands before they engage with them. In a similar survey, 90% of respondents said they were more likely to purchase more if a company provided excellent customer service. And in today’s economy, that starts with great reviews from fantastic customer service.

Churn 101

Churn Hubspot Top of Funnel Customer Service 101

Zoominfo

OCTOBER 18, 2018

Check out this great example from Hubspot : Hubspot keeps their product pages clean and simple with a nice balance of images, videos, a single call-to-action and just a few strategic lines of concise text. For this reason, it’s critical that your product page answers frequently asked customer questions.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Sales and Marketing Alignment vs. Revenue Operations.

Revenue 141

Revenue B2B Company Strategy 141

Hubspot Sales

APRIL 6, 2023

In a similar study by HubSpot. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience. Customer service tools: Customer service tools make sure your customers feel like their needs are tended to every step of the purchase process.

Trends 121

Trends B2B B2C Social Media 121

Nutshell

FEBRUARY 22, 2023

In this blog post, we’re going to cover seven of the best sales automation tools on the market, including: Nutshell HubSpot Salesforce Pipedrive Keap Calendly Mailchimp Keep reading to learn more! Additionally, Nutshell can help you automate your email marketing campaigns. One of those products is the HubSpot Sales Hub.

Sales Automation 87

Sales Automation Tools Hubspot SalesForce 87

Nutshell

JULY 29, 2020

Getting unreasonably angry at email marketing software is one of the things that unites us as marketers. We love these platforms in theory—how else would we be able to communicate with our prospects and customers on a large scale? So, they hit “unsubscribe” one day—and never get any of your marketing announcements ever again.

Email Marketing 120

Email Marketing Software Software Marketing 120

Pipeliner

MARCH 23, 2023

When it comes to managing your sales process, two of the most popular tools on the market are Pipeliner CRM and HubSpot Sales Hub. Pipeliner CRM also offers a range of integrations with other most often-used enterprise tools and platforms, including email marketing, social media platforms, and e-commerce platforms.

Hubspot 52

Hubspot Pipeline CRM Analytics 52

Hubspot Sales

DECEMBER 3, 2019

In other words, the CRM market is an absolute powerhouse. As the market continues to expand and more businesses start to rely on these platforms, having a picture of what CRMs are and what they do is becoming an absolute must for business owners and their employees. Marketing Automation. Service Automation. Price: Free.

CRM 122

CRM Software Software Analytics 122

Hubspot Sales

SEPTEMBER 16, 2020

The days of a sales, service, or marketing professional's responsibilities being confined to a physical office are long gone. They allow sales, service, and marketing professionals to leverage their company's CRM wherever and whenever. Image Source: HubSpot. That's where mobile CRM solutions come into play.

CRM 114

CRM SugarCRM Hubspot SalesForce 114

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 111

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 111

Hubspot Sales

MAY 3, 2024

Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. Customer Support AI opens up the potential for small businesses to offer 24/7 assistance to their customers. According to our State of AI Report , customer service professionals cite this as AI's biggest benefit.

Small Business 112

Small Business Small Business Tools Social Media 112

Hubspot Sales

SEPTEMBER 20, 2023

Within HubSpot CRM, for example, you can ask integrated AI to complete routine tasks for you. HubSpot’s ChatSpot can do everything you already do, but faster — a simple request to ChatSpot, and you can get to the end point of your request. What we like: ChatSpot allows you to do everything you did within HubSpot, but faster.

Conversion 125

Conversion Hubspot Lead Nurturing Ideal Customer Profile 125

Hubspot Sales

JANUARY 18, 2021

Tasks can also be automated depending on what the action involves — for instance, with HubSpot, you can automate a task when a deal moves from one stage to the next (e.g. There are a number of ways that members of each department can communicate directly with prospects and customers through the CRM such as email, phone, live chat, and ticket.

CRM 136

CRM Knowledge Base Hubspot Forecasting 136

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy. Karta Source Karta was designed as the most complete marketing and sales solution on the market.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Hubspot Sales

MARCH 27, 2023

Define your target audience Defining your target audience is a critical step to any kind of selling, and it also applies to selling services online. Conduct market research After defining your target audience, it's time to conduct market research to better understand them and meet your buyers where they are.

How To 132

How To Social Media Intent Hubspot 132

Hubspot Sales

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. and “How can I meet them where they are?”

Software 104

Software Software Hubspot Inbound 104

Hubspot Sales

OCTOBER 14, 2020

For example, you might hear about a company using Instagram to market their products, LinkedIn to share industry expertise and insights, or Facebook Messenger to respond to customer service queries. An important distinction to make here is that social selling is not social media marketing. The best part?

Social Selling 137

Social Selling Training Social Media How To 137

Hubspot Sales

NOVEMBER 22, 2023

It's a CRM (or Customer Relationship Management Platform). Even if you don't use HubSpot, you probably use some type of CRM. In that survey, most sales professionals rated CRMs as effective tools, while 78% also noted that they enhance sales and marketing alignment. Integrated with various CRM platforms, including HubSpot CRM.

Data 112

Data Tools Closing Hubspot 112

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships.

Small Business 119

Small Business Small Business Software Software 119

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Increasing the number of certifications held by each student (HubSpot Academy).

Resources 145

Resources Lead Rank Lead Scoring Hubspot 145

Nutshell

JUNE 29, 2021

Notable features: Robust sales automation Flexible pipeline management Live support, free with every plan Comprehensive “excel-style” filtering and sorting for leads and reporting Contact management Email suite: Automation, templates, workflows Email marketing: Blasts, pre-made templates, automation Free onboarding and support. Copper CRM.

CRM 116

CRM Hubspot SalesForce Google 116

Hubspot Sales

JULY 31, 2018

How is HubSpot free CRM different from competitors? I’m ready to move my team onto the HubSpot CRM. CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. How is HubSpot free CRM different from competitors? What is CRM?

CRM 104

CRM System Hubspot Lead Rank 104

Hubspot Sales

NOVEMBER 21, 2018

Organic growth refers to growth as a result of efforts achieved through internal efforts within a company, such as by means of creating higher-converting marketing content, increasing sales, and retaining more customers. In 2018 and beyond, inbound and content marketing are fantastic strategies that get results. Source: HubSpot.

Webinar Metrics 144

Webinar Metrics eBook Cost per Lead Inbound 144