Remove Customer Service Remove Guidelines Remove Marketing
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Four Steps to Successfully Bringing Products to Market

SBI Growth

The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. Are their new markets to enter? Pricing Guidelines.

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6 Tips for Improving Your Sales Team’s Customer Service Skills

CloserIQ

One thing that nearly every sales team needs to prioritize is constantly improving their customer service skills. Of course, every team understands that its customer service is the voice and face for its clients. The first impression of a potential customer depends on their interaction with the customer service team.

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[Message to Management]: 74 Percent of Salespeople Are Failing

No More Cold Calling

Marketing people get marketing degrees. Introduce them to the resources in your company who are integral to their success—consultants, customer service reps, account managers, and executives. Learn how your new hires do their best work and set guidelines for how and when the two of you will communicate.

Hiring 240
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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Let’s take a look at several ways you can make sure your sales teams are providing effective customer service in the internet age. With today’s hyper-educated public, it’s more important than ever for salespeople to approach customers and clients with information and a healthy passion for the solutions they offer.

Buyer 209
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Major Accounts vs. Sales Prospecting: Where to Spend Your Time?

The Sales Hunter

Salespeople tend to believe they need to spend more time with major accounts, while Marketing will always argue more time should be spent prospecting. Marketing, on the other hand, tends to be compensated more for business growth, and their belief tends to be that growth is more likely to come from new customers than from existing customers.

Account 204
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How to Increase Sales by Focusing on Customer Service

The Brooks Group

The probability of selling to an existing, happy customer is up to 14 times higher than the probability of selling to a new customer, according to Marketing Metrics. Additionally, satisfied customers can be a valuable source of referrals to the sales team. Customers are busy and need a solution quickly.

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Every Great Conversation

Sales and Marketing Management

Training programs in sales or customer service, negotiation, coaching and leadership all contain the same foundational elements. Approaching the conversation like you’re getting to know someone at an office party or backyard BBQ is a sound guideline. These programs require a detailed list of skills for participants to master.