Remove Customer Service Remove Groups Remove Report
article thumbnail

Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

In spite of this, I have found that how you handle these types of situations can have a very significant impact on the strength of your customer relationships. Stated somewhat differently, customer problems are opportunities in disguise. Allow me to explain this in more detail. So, what did I find out?

article thumbnail

The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

Author: John DiJulius The vast majority of business leaders will agree that customer service is critical to their success. However, most haven’t done what it takes to be a world-class customer service organization. . This entails having a leader who oversees the entire company’s customer service across every department.

Company 423
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An S.O.S. From Sales Ops to Company Leadership

SBI Growth

Sales, marketing, IT, strategy, operations and customer service. When you need that summary report yesterday, Sales Ops is your go-to. Often, sales, finance, marketing and IT professionals all converge in this group. As a leader, you’re wondering what’s keeping you from getting more from this group.

Company 296
article thumbnail

How To Fix Your Marketing Structure Problems

SBI Growth

Who would have thought years ago that the CMO would have IT reporting into him/her? Customer service handles the few inbound leads and hands them off directly to sales. Sarah considered a number of structural groups before restructuring: Marketing Communication. The structured added several new groups and roles.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Too many marketing groups are leaving the campaign automation system to a set of junior staffers who interface with the tools, deploy campaigns, and report results. Expectations dashed.

Marketing 266
article thumbnail

3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

And those more engaged employees always are a welcome boost to your customer service arsenal. Listening to Employees Like Customers. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers.

Data 218