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CRM allows salespeople to place prospects in the wrong stage of the pipeline. CRM is too difficult to customize. Last week I spent 90 minutes with another client (8 people from Operations, sales, customerservice, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports.
As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Although we’ve primarily seen Sprout Social used for marketing and customerservice purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to.
Often, your product pages exist to simply introduce visitors and prospects to your goods and services—enticing them to learn more. If you include too much information at once, you risk losing a prospect’s interest. We also recommend including proof of value in the form of customer testimonials and case studies.
As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Although we’ve primarily seen Sprout Social used for marketing and customerservice purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to.
The main idea behind this approach is that with the help of scientific research, salespeople can better understand what is going on in their prospects’ minds, how they make purchasing decisions, and how to influence their decision-making process. It’s your customer, and what you should do is shine a spotlight on them. You Need a Hero!
In this stage, you need to make a compelling initial argument as to what you can offer the prospect to pull them into your funnel. Inform the potential customer why your product or service is a better solution to their problem than that of a competitor. In some cases, the customer may not even know they have a problem.
With a cutting-edge CI solution, you’ll be able to capture and analyze all buyer/seller conversations so you can deliver more relevant buying experiences and turn prospects into customers. If a customer expresses dissatisfaction twice this week, do you have a customerservice problem?
I still remember the the days of Contact Manager applications, like Goldmine, that allowed salespeople to effectively manage their contacts, communications, and calendars. Reminders to get back with prospects or simply to stay in touch. I believe that, if salespeople can master these three simple activities, their sales will skyrocket.
Local businesses can access a goldmine of Twitter’s 330 million active users. A proficiently managed Facebook marketing strategy can result in higher sales, enhanced customerservice, and bolstered brand loyalty. Twitter’s strength lies in speed, brevity, and a massive audience base. Facebook, boasting 2.7
Learn about prospects. Doing a company information lookup can help you learn more about your prospects. It can be very helpful in determining the viability of a prospect to work with, and whether you want to continue playing ball. Grow your target customers’ list. Contact customerservice.
With both portfolios rapidly growing, FSI Office needed to find a CRM to help them manage, engage, and give a little TLC to their customer and prospect base. FSIoffice also focused on improving customerservice with the help of Sugar Serve, where they can easily document, track, and close the loop on customer interactions.
Customer-facing teams need help developing their skills, knowledge, and strategies to help them close more deals and provide great customerservice. At a minimum, your tech stack should include: Sales acceleration tools that help you move prospects through the sales cycle efficiently. Sales managers should be too.
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