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Solving the CRM Problem

Understanding the Sales Force

Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. That shouldn't be necessary. Hold salespeople accountable for providing real-time updates.

CRM 216
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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Although it might require a degree of creativity and some digging, Quora can be a goldmine of information.

Research 233
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6 Steps for More Compelling B2B Product Pages

Zoominfo

Although it was originally written from a sales perspective it contains a goldmine of valuable tips to establish product value: 4 Foolproof Ways to Beat Price Objections. For this reason, it’s critical that your product page answers frequently asked customer questions. And—case studies do just that.

B2B 203
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Seven Things That Could Be Hampering Your Business Success Right Now

Smooth Sale

Social Media Shyness If your business’s idea of social media presence is an annual “Happy New Year” post, you might be missing out on a goldmine of engagement. Customer Service Snafus Have you ever experienced unbelievably bad service that made a root canal seem fun?

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The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

Allego

He’s best known as the co-founder of GoldMine Software Corp, one of the first customer relationship management (CRM) platforms for small- to medium-sized businesses (SMBs). In 1999, Goldmine was acquired by FrontRange. Nimble is ranked #1 in Overall Satisfaction by G2 Crowd.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Although it might require a degree of creativity and some digging, Quora can be a goldmine of information.

Research 100
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CRM Is Dead! Long Live CX!

SugarCRM

Along the way, we have seen the term “CRM” change and grow to include many concepts like sales force automation, customer service automation, marketing automation, and many, many other related software categories. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel.

CRM 49