The Pipeline

MAY 31, 2013

One of the biggest reasons (excuses) I hear, and hear very often from sales people as to why they don’t have enough (any) prospects in their pipeline, is that they just don’t have the time to prospect. They tell me that by the time “I finish all the thing I have to do, I just don’t have the time.”

Intent 303

Intent Face-to-face Pipeline B2B 303

Sales and Marketing Management

JANUARY 20, 2020

Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Share links to your company’s latest case study with your prospects. What comes after prospects consume your content? They want your expertise customized to their situation.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

SBI Growth

MAY 31, 2013

Here’s a great example: Rick, a sales rep with a wholesale coffee company, calls on a new prospect. The prospective company operates 25 boutique coffee shops. During the call, Rick touts that his firm prides itself on exceptional customer service. I figure he’ll be up in arms. Follow @JPTMcCabe. I was wrong.

Infusion 335

Infusion Decision Maker ACT Follow-up 335

SBI Growth

NOVEMBER 29, 2012

In marketing, a Persona Ecosystem is the environment of interactions that a prospect lives within. The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem. Insight into the sources influencing the prospect.

Exercises 310

Exercises Lead Scoring Lead Rank Marketing 310

No More Cold Calling

JANUARY 3, 2019

Top salespeople ask prospective clients lots of questions to get to the real problem. They work collaboratively with their sales team, customer service team, product team, marketing team—you name it. These top reps aren’t lone rangers.

Google 299

Google Face-to-face Cold Calling Survey 299

SBI Growth

DECEMBER 5, 2013

Conversely, we’ve come across teams that throw their hands up in despair. CMF’s provide a unified view across the organization of your customers. Sales, Finance, Marketing and Customer Service need this alignment. All your data is rolled-up to a common definition of the customer. IT needs to step up here.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is the process where salespeople use social media to connect with prospects. It’s not even you following hundreds of thousands of people in the hopes that someone will see your message and call you.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

SBI Growth

NOVEMBER 17, 2013

Listen up Chief Sales Officer. Sales, marketing, IT, strategy, operations and customer service. Back up your Sales Ops leader and the insight they deliver. Conducting predictive analysis to find better prospects. Providing a holistic view of customer performance and related interactions. Follow @pseidell.

Company 296

Company Hiring Buyer Persona Maximizer 296

SBI Growth

SEPTEMBER 15, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You will get a copy of the Buying Process Map Template when you sign-up. The organizations that have adopted early have seen 3 main benefits: They’re engaging with customers and prospects earlier in their buying process.

Tools 300

Tools Sales Tools Collateral Vendor 300

The Sales Hunter

AUGUST 30, 2019

Are your customers really bad, or do their expectations just not line up with yours? Bad customers are a result of failing to establish expectations with the customer that align with what you deliver. Watch this 35-second video: “Do You Have Lousy Customers?”: Second, prospect and sell with integrity.

Ideal Customer Profile 187

Ideal Customer Profile Customer Customer Service Call-back 187

Zoominfo

AUGUST 31, 2020

So what components make up this effort? According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

AUGUST 31, 2017

Vision usually follows a ‘spark’, a flash of inspiration, frustration or a gleam of an opportunity. Outside of your business, the same strong vision inspires confidence in your prospects while providing clear insight for why your business exists, and why they should work with you. Vision is vital. The opposite is true.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Anthony Iannarino

AUGUST 5, 2020

You are just starting to make your prospecting calls when one of your existing clients calls you. Then you call your client back to let them know your team is working on their issue, and they will follow up with you, and you will call them again to let them know their problem has been resolved. You Are Not Customer Service.

Prospecting 118

Prospecting Cold Calling Call-back eBook 118

Understanding the Sales Force

JUNE 20, 2014

Customer-Centric/Customer-Focused Selling Of course salespeople must be more focused on the customer and prospect. But''s it''s about asking the right questions , at the right time , and listening for the right information and following that up with more of the right questions. That''s just plain stupid!

Consultative Selling 275

Consultative Selling Inside Sales Lead Nurturing Face-to-face 275

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Sales and Marketing Management

MARCH 19, 2018

Author: Matthew Sunshine More than 40 percent of salespeople claim that lead prospecting is often more difficult than qualifying and closing the actual deal. Lack of a Plan - Sales teams might have a goal of generating leads, but they often don’t follow through on it. Revisit each salesperson’s compensation ratio.

Sales Qualified Lead 221

Sales Qualified Lead Leads Marketing Qualified Lead Lead Generation 221

Pipeliner

NOVEMBER 24, 2024

Direct Mail: Send personalized mail to capture the attention of prospects. The goal is to make prospects aware of your existence and offerings. Bond Once you have attracted a prospect, the next step is to bond with them. Consistent Follow-Up: Regularly check in with prospects to maintain the relationship.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

APRIL 17, 2019

The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The sales funnel follows a linear trajectory. The sales funnel follows a linear trajectory.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

APRIL 10, 2018

Customer Service. Did you know that an estimated 67% of consumers use social networking sites for customer service ( source )? Customers turn to social media for many reasons—to report a problem, talk about their experience with your brand, or to simply stay up-to-date on your products or services.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

The Pipeline

JUNE 20, 2016

One offered up that he only wants to hire A players, “people who do not want to prospect all their career”. Before I could jump in, the other VP asked “what do you mean, prospecting is a key skill for A players.” And eventually stop prospecting, or do a token amount. He gave two compelling reasons: 1.

Hiring 198

Hiring Referrals Territories Prospecting 198

Hubspot Sales

JUNE 6, 2022

If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow. The Buyer’s Twitter Account.

Research 128

Research Prospecting Face-to-face Twitter 128

Sales Hacker

FEBRUARY 8, 2021

There have probably been countless times you’ve sent out a proposal and the prospect is never to be heard from again. Why your prospect hates your proposal. You didn’t follow instructions. Following instructions is proposal 101. Of course, the consequences of failing to follow directions vary from one RFP to another.

Proposal 119

Proposal Prospecting Vendor Follow-up 119

No More Cold Calling

OCTOBER 4, 2018

But due to some recent conversations and social media comments , and some crappy articles I’ve read about referral selling lately, I’m all fired up and ready to speak frankly. Equally important, they need to know the business reason to refer you—that you have something valuable and relevant to offer the prospect. Referrals Are a Favor.

Lead Generation 266

Lead Generation Sales Qualified Lead Lead Scoring Lead Rank 266

Zoominfo

OCTOBER 23, 2019

China will reap the most economic benefit from AI by 2030, followed by North America ( source ). PwC predicts up to 38% of U.S. The impact of AI technologies on business will boost labor productivity by up to 40%, according to Accenture ( source ). 59% of B2B marketers expect AI to help identify prospective customers ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

SEPTEMBER 4, 2019

Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. Great customer service is one of several factors that make a customer loyal to a brand. On the other hand, bad customer service can derail customer loyalty all by itself.

Loyalty 206

Loyalty Customer Incentives Incentive 206

SalesHandy

AUGUST 10, 2020

Sales Prospecting can be quite a time and cost-intensive process. So sales teams typically invest in sales prospecting tools and processes that help them scale their prospecting workflows. . It’s been analyzed that it takes a healthy volume of leads prospected in a cost-effective way to sustain sales growth. .

Lead Rank 119

Lead Rank Lead Scoring Sales Qualified Lead Tools 119

MTD Sales Training

MAY 28, 2019

The story impressed me because we are often given short-shrift in our dealings with customer service people because they are ‘just doing a job’. A prospect can tell when they are being sold to. By following that example, you will soon be excellent at developing your relationship-building skills.

Customer 219

Customer Face-to-face How To Travel 219

Zoominfo

FEBRUARY 13, 2019

List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. This data is key to understanding your customer base.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? You’re annoying your customers and prospects.

B2B 223

B2B Data Churn Marketing 223

Vengreso

DECEMBER 8, 2022

That’s why those B2B organizations that have been able to enhance how their sales leaders show up in the workplace and how they keep their sales teams continually motivated are silently carving out an impressive competitive advantage. How should sales leaders train to improve the customer experience?

Customer Service 77

Customer Service Motivation Top of Funnel Customer 77

Zoominfo

DECEMBER 6, 2024

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. Integrated Meeting Scheduler: Allows prospects to schedule meetings during chat interactions seamlessly.

Software 130

Software Software Sales Qualified Lead Customer 130

Sales and Marketing Management

NOVEMBER 17, 2017

In the sales world, brand alignment requires a smooth, consistent set of interactions among your internal team, as well as between your company and your customers. Everything, from how your customer service reps answer the phone to the clickable content you post on social media, reinforces your brand narrative.

Top of Funnel 185

Top of Funnel Social Media Face-to-face Funnel 185

Zoominfo

MARCH 3, 2019

As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. How often do they receive customer complaints? Check it out!

Research 233

Research B2B Tools Company 233

Sales and Marketing Management

FEBRUARY 9, 2018

From a higher level, how do prospect profiles and sales collateral make their way to the sales team, and do those tools help drive sales? Customer service : If the sales process goes smoothly, but the postsale process and onboarding are disastrous, the number of deals closed might not tell the whole story.

Analysis 198

Analysis Ideal Customer Profile Discount Collateral 198

No More Cold Calling

AUGUST 24, 2017

Find out more in this month’s guest post: Five Ways CEOs Screw Up the Sales Function. This lack of quota attainment is often due to lack of sales systems—such as a defined selling approach, on-boarding new salespeople, on-boarding new clients, account management, and customer service. By Colleen Stanley.

Hiring 214

Hiring Account SalesForce Quota 214

Zoominfo

SEPTEMBER 25, 2018

You’ll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Get to know the real person, what makes them tick, what keeps them up at night and what they do to keep going forward when the going gets tough. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111