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Product Knowledge: How to Train Sales on the Thing They're Selling

Hubspot Sales

Customizations: Sales reps should be trained on how a product can be customized for the customer’s situation. It’s important to know how a product fits in the customer’s world, no matter their circumstances. Solve for the customer. Sales reps should be trained in solving for the customer.

Hiring 126
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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. This contest for us to decide between three films that best represented “Your Customer in Context” was innovative. Each of the short films were well done.

Company 208
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Why You Need to Implement Lead Routing [+ How to Do It]

Hubspot Sales

Tools like Clearbit can help pull in data about customer’s company size and value to pre-populate CRM data. Using this data, low-value leads can be handled by self-serve marketing automation (with a human touch provided by customer support teams answering incoming questions). Lead Routing by Use Case or Specialization.

Lead Rank 104
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Business plans, five-year spreadsheets, and other fairy tales | Jeffrey.

Jeffrey Gitomer

Each time you visit a customer, go through the same process. Talking to the people that use your product or service, talking to the CEO, picking up an order, telling them your 12-month plan, and filming the entire process. MAKE CERTAIN YOU DO THIS: Get testimonials from each one of the five customers you visit.

Film 172
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Hot Forex Leads — Tips to Generate Them

Pipeliner

You may also post the films on social media and urge people to visit your website to learn more. Forex webinars and podcasts are very effective lead-generating tools for financial services. #3. Consider including widgets, such as daily market research and analysis, which are effective tools for educated trading. #4.

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How to Renegotiate When Your Deal Seems Lost

Sales Hacker

During 2007, The Writers Guild of America (WGA), which represents over 12,000 writers for film and TV shows, tried to renegotiate their contract with the Alliance of Motion Picture and Television Producers (AMPTP), representing more than 300 production companies. WGA renegotiates their contracts.

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5 Companies That Use Data to Fuel Their Creative Strategies

Connext Digital

Data plays an essential role in providing excellent customer service. Regardless of industry, brands and businesses who have personalized their approach tend to have better engagements with their customers. . While this improves customer service, it’s also a huge win for marketers.

Data 58