SBI Growth
NOVEMBER 29, 2012
Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. For marketing leaders tasked with acquiring new customers this is the most valuable exercise you will perform all year. Perform this exercise and then test the Ecosystem for accuracy to the mid-market, and so on.
SBI Growth
AUGUST 11, 2013
Of course, the QBR is a necessary evil, annoying exercise. How to Fix the QBR – Benefit You and Your Customers. The real problem is in how we think about the exercise as a whole. This shouldn’t be a “one and done” exercise. Develop collective plans with the customer to address and improve results.
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SBI Growth
AUGUST 11, 2013
Of course, the QBR is a necessary evil, annoying exercise. How to Fix the QBR – Benefit You and Your Customers. The real problem is in how we think about the exercise as a whole. This shouldn’t be a “one and done” exercise. Develop collective plans with the customer to address and improve results.
Smooth Sale
DECEMBER 4, 2024
Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Business Growth Depends on Customer Care and Service We often hear the terms Customer Care and Customer Service interchanged, but each has their defining moments to which we must pay serious attention. But our enthusiasm quickly faded.
No More Cold Calling
APRIL 29, 2019
I’m sure you could “fill in the blank” for any number of retailers, and when you have a bad customer experience, you feel the need to tell people about it. What happens in B2B companies when a salesperson pitches strangers on social media , when customer service takes hours to respond, or when the solution didn’t work as promised?
Score More Sales
MAY 30, 2013
The Smarter Commerce Global Summit was full of customer satisfaction and brand building stories, held at the Gaylord OpryLand Resort in Nashville – a customer service mecca from my first time visitor experience. If you are in a mid-sized, mid-market company, I wonder if you track the lifetime value of a customer?
Sales and Marketing Management
AUGUST 31, 2017
There’s this myth that a clearly-defined vision statement defines or limits your business growth, or that a vision is just an exercise for big corporates. This includes everyone involved in pre-sales, customer service and sales. You think a set vision will limit your sales. The opposite is true. Again, the opposite is true.
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