SBI Growth

MAY 31, 2013

Here’s a great example: Rick, a sales rep with a wholesale coffee company, calls on a new prospect. During the call, Rick touts that his firm prides itself on exceptional customer service. Last year our customer, Solid Grounds, ( Hero ) places an special order based on holiday internet sales.

Infusion 335

Infusion Decision Maker ACT Follow-up 335

Hubspot Sales

OCTOBER 7, 2020

The follow-up email is a key component of sales communication. When done right, a follow-up email can keep your company top-of-mind with prospects, demonstrate your investment in your customer relationships, and convey the value of your business without being intrusive or obnoxious. What strategies to use. Let’s dive right in.

Follow-up 132

Follow-up Examples Top of Funnel SalesForce 132

Sales and Marketing Management

SEPTEMBER 14, 2020

Some sales organizations saw their pipelines disappear overnight, so they began to reevaluate processes in an attempt to preserve them. Now, as businesses begin to adopt new technologies and solutions to recover and rebound, they must avoid overlooking their biggest asset: their customers. Pandemic-Induced Approaches .

SAP 207

SAP Compensation Face-to-face Analytics 207

Sales and Marketing Management

NOVEMBER 17, 2019

Author: Charlotte Powell You don’t need a big sales team to make a lot of money. Small sales teams can perform incredibly well if you get the right balance of skills, motivation, and resources. How can you inspire your sales team to go above and beyond? Even small sales teams need a sales toolkit.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. In today’s business world, the customer truly is king, and they have more buying power than ever. So, what’s the overall goal?

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. More than ever, understanding one’s field is critical to sales success.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Sales and Marketing Management

SEPTEMBER 3, 2017

When your uncle shares the details of his gallbladder surgery over Thanksgiving dinner, for example. One of the biggest and most important gaps in raw conversion numbers is that they don’t distinguish between conversions that are true sales leads and those that are not.

Google Analytics 201

Google Analytics Channels Marketing Qualified Lead Leads 201

Zoominfo

OCTOBER 4, 2019

But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Now is the time to expand upon the confines of B2B and B2C, and start thinking in terms that better reflect the customer-centric world we live in. Enter, B2P (business-to-person) sales and marketing. Keep reading!

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. Have conversations, share important information, and treat people like actual people, not sales targets.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! DiscoverOrg. Google Alerts.

Research 233

Research B2B Tools Company 233

Sales and Marketing Management

JUNE 4, 2017

Author: Matt Brown, Senior Vice President of Sales, Lawson Products Salespeople are often described as extroverted with good social and communication skills. This means sales teams need more than a website to gather product and pricing information. Here are some tips for communicating effectively with sales teams. Create a plan.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. Without it, your sales team wouldn’t be able to identify, target, and connect with their target prospects and companies. And, is there really any difference between the companies offering sales intelligence solutions?

Data 199

Data Vendor B2B Policies 199

Zoominfo

MARCH 3, 2021

Consider the following: A company has a 50-person sales team. Each sales rep on that team spends one hour a week prioritizing leads. By automating that step using a scoring trigger, they collectively save 50 hours a week, and over 2,500 hours annually that can instead be put towards other, more important sales activities.

CRM 179

CRM Lead Scoring Lead Rank Lead Qualification 179

Understanding the Sales Force

JULY 10, 2023

It’s been quite a while since I’ve written an article about the role that customer service plays in the retention and renewal of customers and accounts. Some products are so exclusive, and so desirable, that crappy customer service might not even stop you from buying again.

Customer 156

Customer Wireless Customer Service Call-back 156

Sales and Marketing Management

JULY 4, 2019

Training programs in sales or customer service, negotiation, coaching and leadership all contain the same foundational elements. For example, most sales or coaching conversations include an embedded questioning model. These are often retaught or reinvented by providers to package a complete solution.

Conversion 264

Conversion Lead Rank Coaching Guidelines 264

Vengreso

JANUARY 2, 2025

Whether youre seeking a new job, nurturing sales leads, or simply maintaining business relationships, a well-structured follow up email template can enhance your chances of success. From meeting requests to job applications, and even after sales pitches, they are versatile enough to cater to any professional scenario.

Follow-up 63

Follow-up Examples Hiring Proposal 63

Steven Rosen

FEBRUARY 7, 2024

Rika Cuff , Senior Vice President of Scholastic and Champ Sales at Herff Jones, discusses the importance of sales leadership in sales culture development. Rika’s insights provide valuable lessons for sales leaders looking to create a positive and motivating team environment. Recognition goes a long way.

Social Media 156

Social Media Sales Leadership Media Face-to-face 156

Zoominfo

OCTOBER 27, 2020

Make no mistake about it—today’s customers want a personalized experience. The statistics speak for themselves: 77% of B2B sales and marketing professionals believe that personalization builds better customer relationships. It Boosts Sales And Conversions. It Improves Customer Experiences.

B2B 246

B2B Marketing Segment Scale 246

Lead411

DECEMBER 13, 2024

5 Ways Customer Service can Shape Your Ideal Customer Profile (ICP) Understanding your Ideal Customer Profile (ICP) is crucial to targeting the right prospects and ensuring long-term business success. How you engage with and support your customers can reveal a lot about your ICPand vice versa.

Ideal Customer Profile 52

Ideal Customer Profile Customer Service Customer B2G 52

Alice Heiman

MAY 21, 2020

As a founder and leader, when was the last time you thought about sales strategy? T he CEOs we work with aren’t focused on making necessary changes to grow sales right now. However, many CEOs are focused on cost-cutting and survival , not on the strategy needed to get profitable sales grow th. .

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

Zoominfo

SEPTEMBER 24, 2019

When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company ( source ). Customer service follow up.

Cancellation 171

Cancellation Remedy Lead Rank Lead Scoring 171

Sales 2.0

FEBRUARY 1, 2023

This is the first in a series of interviews with sales management subject matter experts, examining the current and future states of AI in sales. This first interview is with Oliver Churchill , the founder and CEO of Acuity Sales Decision Science. Oliver gave the example of Waze in GPS.

Sales Management 195

Sales Management Top of Funnel Data Intent Signal 195

Hubspot Sales

AUGUST 20, 2021

Process Strategy can be seen throughout every department in a successful organization, whether it be sales, production, operations management, customer service, or retention. Examples of Process Strategy. Consider what your sales team does when it receives a lead. Customer Service. Is it by phone?

Strategy 133

Strategy Remedy Fashion Customer Service 133

MTD Sales Training

MAY 28, 2019

The story impressed me because we are often given short-shrift in our dealings with customer service people because they are ‘just doing a job’. By following that example, you will soon be excellent at developing your relationship-building skills. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo.

Customer 219

Customer Face-to-face How To Travel 219

Sales and Marketing Management

MARCH 8, 2020

There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. CRM will become more predictive.?AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Janek Performance Group

DECEMBER 24, 2024

Sales training can be a significant investment in your sales team. Here are a few guidelines for organizations to boost the effectiveness of their sales training: Create a Culture of Training and Coaching Establishing a culture of training and coaching is one of the most significant things a company can do to achieve success.

Training 118

Training Hiring How To Retention 118

Sales and Marketing Management

DECEMBER 26, 2018

In my work with sales executives from corporations large and small, I repeatedly see that team rewards are easily overlooked in favor of individual incentives. And while individual incentives are critical to the success of any sales organization, most companies are not fully invested in supporting the team environment.

Incentives 191

Incentives Incentive Google Account 191

Cincom Smart Selling

APRIL 12, 2021

The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer. Let’s take a look at three ways digital lean concepts can help the customer, and because they help the customer, they help sales.

B2C 119

B2C Customer Retail Customer Service 119

Hubspot Sales

AUGUST 10, 2020

What does it really take to be successful in sales? Though one’s idea of success can vary from person to person, there are some core proficiencies top reps and sales organizations have in common. Core Competencies in Sales. At a high level, there are core skills that are a must for a career in sales. Communication Skills.

Ideal Customer Profile 143

Ideal Customer Profile Face-to-face Gatekeeper Negotiation 143

Zoominfo

JULY 16, 2019

Asana’s website provides an example of the right way to use animations. Hubspot offers a number of solutions for marketing, sales, and customer service professionals. For example, take a look at the above screenshot. Unlike our last example, the PublishThis website is entirely devoid of bells and whistles.

B2B 232

B2B Scale SalesForce Hubspot 232

Zoominfo

OCTOBER 18, 2018

Check out this great example from Hubspot : Hubspot keeps their product pages clean and simple with a nice balance of images, videos, a single call-to-action and just a few strategic lines of concise text. A good product page encourages each visitor to take a specific action—submit a form, call a sales representative, or even make a purchase.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. For example, home builders will want to know about timber production and tariffs, because that will affect home building costs. They developed online friendships, and those friends became loyal customers. You can even benefit your entire industry.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Zoominfo

JANUARY 22, 2019

In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Bookmark popular review websites: Establish a workflow that provides easy access to sites customers most commonly use to post reviews. Examples include Yelp, Better Business Bureau, G2 Crowd, and Glassdoor. Post a public response.

Social Media 213

Social Media B2B Scale Follow-up 213

Hubspot Sales

SEPTEMBER 16, 2020

To ensure you’re using the combination of organic content and Facebook ads effectively, I recommend creating a sales funnel specifically for Facebook. But before we get into how you can develop it, let’s first understand what a Facebook sales funnel is. The next stage of the Facebook sales funnel is the middle of the funnel (MoFu).

Top of Funnel 143

Top of Funnel Facebook Funnel Buyer Persona 143