SBI Growth

AUGUST 1, 2013

Other Costs to Serve (customer service time, billing inquiry time, post-sales support time, etc.). Here’s an example of giving a value to a customer''s Strategic Fit. Product and service offerings have to evolve to meet changing demand. Sales Rep Time to Serve (Average hours per week or month). Strategic Fit.

Ideal Customer Profile 317

Ideal Customer Profile Tools Scale Hiring 317

The Pipeline

SEPTEMBER 15, 2014

One example is customer service, I see to many sales people dealing with “admin” type of requests from clients instead of sending it to where the task really belongs, customer support, who is usually much better prepared and equipped to deal with these things. One example I use is an app I use called Charlie.

Outsourcing Services 306

Outsourcing Services Closing Hiring Social Selling 306

Sales and Marketing Management

JANUARY 14, 2019

For example, if a potential sale is about to be derailed because of timing simply offering a discount won’t be helpful. For example, it’s been proven to work well with car sales because it creates a sense of unity between the salesperson and the buyer. The more experienced the salesperson, the better the sales process.

Negotiation 292

Negotiation Sales Process Strategy Discount 292

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. In today’s business world, the customer truly is king, and they have more buying power than ever. They can also help keep varying departments aligned.

CRM 204

CRM Data Ideal Customer Profile Strategy 204

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Understanding the Sales Force

JULY 10, 2023

It’s been quite a while since I’ve written an article about the role that customer service plays in the retention and renewal of customers and accounts. Some products are so exclusive, and so desirable, that crappy customer service might not even stop you from buying again.

Customer 156

Customer Wireless Customer Service Call-back 156

Vengreso

JANUARY 2, 2025

Template Example: Begin with a polite greeting addressed to the hiring manager by name. For those looking for more guidance, follow up email examples can help candidates craft effective messages for different interview scenarios. A timely response shows customers that their feedback is a priority.

Follow-up 63

Follow-up Examples Hiring Proposal 63

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. For example, set up a column on Twitter’s Tweetdeck application. Create columns for terms related to your specific industry — ZoomInfo’s would be #salesintelligence and #saas, for example.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Hubspot Sales

JUNE 16, 2022

Examples of sales goals include increasing customer retention (the number of first-time customers that turn into repeat buyers) or decreasing customer churn (the percentage of customers that stopped using your company’s product or service during a specific time frame). Sales goals are often specific.

Sales Goal 98

Sales Goal Examples Sales Management Hiring 98

Lead411

DECEMBER 13, 2024

5 Ways Customer Service can Shape Your Ideal Customer Profile (ICP) Understanding your Ideal Customer Profile (ICP) is crucial to targeting the right prospects and ensuring long-term business success. How you engage with and support your customers can reveal a lot about your ICPand vice versa.

Ideal Customer Profile 52

Ideal Customer Profile Customer Service Customer B2G 52

Zoominfo

MARCH 3, 2021

Some of the most common involve marketing, sales, and customer service. Customer service automation: Includes things like AI chatbots and case routing. CRM automation systems offer a lot of the same features, while also providing valuable insights to sales and customer service teams. Sound familiar?

CRM 179

CRM Lead Scoring Lead Rank Lead Qualification 179

Zoominfo

APRIL 17, 2019

Make them feel less like anonymous customers and more like part of a community, and you’ll build the momentum your flywheel needs to keep spinning. For example, let’s say a prospect wants a free trial of your product, but has to wait days to be contacted by a sales rep after they fill out a form. Example: Funnel vs. Flywheel.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

SEPTEMBER 24, 2019

Why do customers lose trust? Despite hard work and good intentions, it’s quite easy to lose a customer’s trust. Let’s take look at a few examples: Your product didn’t meet expectations: After using your product, the customer realized that it didn’t meet their needs. Customer service follow up.

Cancellation 171

Cancellation Remedy Lead Scoring Lead Rank 171

Hubspot Sales

DECEMBER 18, 2024

Table of Contents How AI Is Used in Franchising Benefits of AI and Franchising Challenges of AI and Franchising Examples of AI Franchising How AI Is Used in Franchising Below, youll find various examples of how you can use AI within your franchise organization. I also share examples from franchise outfits you may already know and love.

Examples 52

Examples Lead Rank Analysis Data 52

Sales and Marketing Management

SEPTEMBER 14, 2020

At the onset of COVID-19, single cloud platforms that allowed the integration of CRM solutions and effective analytics offered a light of hope for sales and service representatives that realized customer success depended on how they serviced them rather than just relying on siloed solutions.

SAP 207

SAP Compensation Face-to-face Analytics 207

Zoominfo

JANUARY 12, 2021

Improved Customer Service. Many B2B companies with a social media strategy have some sort of “listening” tool integration which alerts them to customer service requests, product issues, and general customer feedback. For example, most B2B companies have a larger presence on LinkedIn than Instagram.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

OCTOBER 27, 2020

When you address a customer by their name, you make them feel good, and thus more likely to buy your product or service. Think about it: have you ever gone to a company’s website, or called their customer service line with the hopes of speaking with a real person. Yet were met with a host of automated messages?

B2B 246

B2B Marketing Segment Scale 246

Sales and Marketing Management

JULY 4, 2019

Training programs in sales or customer service, negotiation, coaching and leadership all contain the same foundational elements. For example, most sales or coaching conversations include an embedded questioning model. The fundamentals of a good conversation remain consistent across a variety of business and personal situations.

Conversion 264

Conversion Lead Rank Coaching Guidelines 264

Sales and Marketing Management

NOVEMBER 17, 2019

What everyone in the organization should understand is that everyone in the business who has contact with the customer needs to act like a salesperson. . For example, you might have salespeople compete over qualifying leads or making calls to encourage an uptick in productivity. . Gamification, foals and rewards.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

Zoominfo

JULY 16, 2019

Asana’s website provides an example of the right way to use animations. Hubspot offers a number of solutions for marketing, sales, and customer service professionals. For example, take a look at the above screenshot. Unlike our last example, the PublishThis website is entirely devoid of bells and whistles.

B2B 232

B2B Scale SalesForce Hubspot 232

Allego

APRIL 18, 2024

For example, AI can make personalized content recommendations , assess sales calls and provide feedback, and provide valuable insights into customer behavior and preferences. Analytics and Reporting: AI-powered analytics and reporting tools offer deep insights into sales activities, customer behavior, and market trends.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Zoominfo

OCTOBER 4, 2019

These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Here’s an example. Maersk, a Danish shipping company, began using social in 2011 to raise brand awareness and form stronger relationships with its customers.

B2C 182

B2C B2B Marketing Lead Rank 182

Sales and Marketing Management

JUNE 28, 2018

Let’s take a look at several ways you can make sure your sales teams are providing effective customer service in the internet age. But to truly meet customers’ needs, you need to see things through their eyes. For example, consider industries, such as medicine or education, that have strict regulations on personal data.

Buyer 209

Buyer Insurance Insurance Guidelines 209

MTD Sales Training

MAY 28, 2019

The story impressed me because we are often given short-shrift in our dealings with customer service people because they are ‘just doing a job’. These ideas will increase the chances of building a deeper relationship with a customer and help you resist the temptation simply to turn up and try to sell your products to them.

Customer 219

Customer Face-to-face How To Travel 219

Zoominfo

JANUARY 22, 2019

Bookmark popular review websites: Establish a workflow that provides easy access to sites customers most commonly use to post reviews. Examples include Yelp, Better Business Bureau, G2 Crowd, and Glassdoor. For example, forward complaints about a technical glitch to your product marketing or engineering team.

Social Media 213

Social Media B2B Scale Follow-up 213

Sales and Marketing Management

SEPTEMBER 3, 2017

When your uncle shares the details of his gallbladder surgery over Thanksgiving dinner, for example. Knowing which conversions are serious about becoming new customers and which are not is extremely important. This is because, nearly half the time, conversions turn out to be customer service inquiries, job applications and even spam.

Google Analytics 201

Google Analytics Channels Leads Marketing Qualified Lead 201

Sales and Marketing Management

DECEMBER 26, 2018

Here’s an example: Teams can be short lived. One of my clients created teams that included sales reps, sales engineers, account managers, customer service people and representatives from accounting for a short burst of high activity. The short answer?

Incentives 191

Incentives Incentive Google Account 191

Zoominfo

OCTOBER 18, 2018

Check out this great example from Hubspot : Hubspot keeps their product pages clean and simple with a nice balance of images, videos, a single call-to-action and just a few strategic lines of concise text. This case study features a prominent customer and an influential quote about the product. 6. Make your CTA more visible.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

The Sales Hunter

MARCH 29, 2019

For example, a customer may send you an email with a question. You begin to assume that you know why the customer asked that and then draw more conclusions from that initial assumption. Think about the number of times you have made an assumption only to be proven wrong later.

Travel 251

Travel Conversion Customer Examples 251

Zoominfo

DECEMBER 21, 2020

Expansion by finding new customers for an existing product. Let’s explore some examples. Transcat, a manufacturer of calibration instruments, offers a good example of this approach. Sometimes new customers can overwhelm a company when the expansion is not predicted. Expansion by developing a new product.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

FEBRUARY 18, 2021

For example, home builders will want to know about timber production and tariffs, because that will affect home building costs. They developed online friendships, and those friends became loyal customers. You can even benefit your entire industry. Share information that addresses the issues you’re facing.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Zoominfo

MARCH 4, 2018

Allowing customers and prospects to customize their own experience is a no-brainer way to guarantee your prospects are met with design, content, and functionality suited to their needs. Then, use their responses to tailor the customer experience. The key here is to listen.

Marketing 194

Marketing Scale Segment Channels 194

Zoominfo

FEBRUARY 13, 2019

Here are some common ways email marketers choose to segment their email lists: Industry or job function: If your company offers a variety of products or services, it’s likely that the people on your email list work in different industries or departments. This data is key to understanding your customer base.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Sales and Marketing Management

NOVEMBER 8, 2017

And those more engaged employees always are a welcome boost to your customer service arsenal. Listening to Employees Like Customers. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers.

Data 218

Data Customer Scale Trends 218

Zoominfo

MAY 8, 2018

Dirty data impacts every aspect of a business from sales to customer service—but dirty data is especially detrimental to branding initiatives. Here’s why: 1. Dirty data impacts your ability to understand who your best customers and prospects are. Take lead source as an example. 21% of all CEOs change every year.

Data 183

Data Buyer Persona B2B Buyer 183

Sales and Marketing Management

FEBRUARY 25, 2019

It’s a short narrative explaining how exactly your products or services will help a customer’s life in a distinct way. Apple’s value proposition, for example, is all about offering a unique experience. She leads partner marketing efforts to help companies manage their current customers and grow their customer base.

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

Zoominfo

SEPTEMBER 25, 2020

It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). But building up customer loyalty has long-term benefits beyond immediate cost savings, too, in the form of customer lifetime value.

Loyalty 190

Loyalty Scale Customer Marketing 190