Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Instead, we feel that—as with most marketing tactics—there’s a time and place for everything.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. There’s a time and a place to promote your products.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Jeffrey Gitomer

JANUARY 12, 2012

Sales Caffeine is recognized and has won awards for design and distribution. Get Your Cup of Sales Every Tuesday Morning. Gitomer | January 12, 2012 | Leave a Comment. Tweet Share Sales Caffeine is 10 years old. And Sales Caffeine is for you…at no charge. Yup, it’s free! Learn more: Subscribe To Sales Caffeine Here: [link].

Hiring 179

Hiring Social Media Loyalty Distribution 179

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Sales and Marketing Management

JULY 7, 2019

Author: Alfred Baumbusch Over the past four decades, manufacturing, distribution and some service companies have invested management time and attention, consulting dollars and technology expense to properly balance supply commitments and realized demand. The results have been spotty at best.

Sales Operations 212

Sales Operations Lead Rank Fashion Distribution 212

Distribution Pricing Journal

JUNE 6, 2024

Pricing is the battleground where wholesale distributors compete for profitability and market share. These forces are driving changes in the distribution industry as a whole, but are even more disruptive when it comes to how distributors price. Pricing in distribution is undergoing yet another moment of evolution.

Distribution 52

Distribution Margin Lead Rank Trends 52

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. The sales funnel represents the theoretical customer’s journey to making a purchase. But, there’s one business concept that’s stood the test of time like no other.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Media Strategy Benefit 100

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails).

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. A Defined Total Addressable Market of Companies and Contacts To effectively manage data, you need to define your TAM.

Lead Rank 147

Lead Rank Lead Scoring Data CRM 147

SugarCRM

APRIL 3, 2018

Companies like Amazon and Zappos are lauded for providing outstanding customer service. That has raised the bar for what customers expect from every brand they interact with. So, it’s critical that customers service reps have the tools, data and autonomy needed to satisfy customers.

Customer Service 53

Customer Service Customer Distribution Face-to-face 53

BrainShark

MARCH 29, 2022

The right customer service training software can help you onboard agents faster, track their learning progress, and ensure they always have access to relevant information for resolving client issues quickly. A better way to train and educate your customer service teams is to get software that’s specifically built for that purpose.

Customer Service 62

Customer Service Ideal Customer Profile Software Software 62

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 100

Marketing Retail Channels Social Media 100

Sales and Marketing Management

JUNE 4, 2017

And just like their coworkers at headquarters or in the distribution center, salespeople need to be kept engaged and aligned to company values and goals. Topics include product applications, successful selling strategies, time saving strategies and customer service best practices. Create a plan.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

Jeffrey Gitomer

OCTOBER 4, 2011

As a seller’s market finally emerges, it’s time to hold price and let quality and service shine, let delivery and availability shine, and let value and relationship shine. Be prepared to tell the customer what you can do, not what you can’t do. Price pressure has lowered your profit for the past three years. Share this Post.

Training 166

Training Hiring Social Media Loyalty 166

SBI

AUGUST 1, 2019

Sales Enablement: Marketing and Sales Alignment by Design. Marketing and sales both work to drive demand and grow revenues. They do so in silos, guided by a linear process that dictates marketing works on the first part and sales works on the second. Only 12% of marketers agree they have a successful process from lead to deal.

Sales Enablement 94

Sales Enablement Marketing Buyer Education 94

Pipeliner

SEPTEMBER 6, 2022

CBD Marketing: 5 Tactics to Grow your Brand. The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. These preliminary sales steps are only the beginning of the customer service experience, however.

Marketing 87

Marketing Licensing Distribution Trends 87

Sales and Marketing Management

JANUARY 27, 2020

Forced digital conversion: Shortly thereafter, the cable companies moved to 100 percent digital distribution, which meant that a box was required in order to receive a cable signal. Call in for better deal: Many customers then called in to try to negotiate a better deal. Some customers succeeded, some did not.

Incentives 199

Incentives Incentive Negotiation Channels 199

Zoominfo

APRIL 9, 2024

Imagine you know everything there is to know about your customer to speak directly to their challenges, goals, and current needs. Personalized interactions become a breeze, marketing messages strike a chord with your target persona, and your sales are trending in the right direction.

Lead Rank 130

Lead Rank CRM Lead Scoring Customer 130

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. On the other hand, an AI customer service platform targeting enterprise clients performs best in offline events or VIP dinners where relationships drive trust.

Channels 92

Channels Scale Strategy Distribution 92

Sales and Marketing Management

AUGUST 1, 2019

Author: Chris Mason So many of us begin our sales careers as representatives of a company, product, service or all the above. We learn the tricks of the trade, the importance of customer service, the power of relationship building and what it feels like to win and lose.

Hiring 189

Hiring Sales Leadership Insurance Insurance 189

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Ready to learn more?

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Showpad

DECEMBER 23, 2019

The average Sales rep relies on support from the account management, customer service, and Marketing teams. As such, it’s counterproductive for there to ever be a “ Sales enablement vs. Marketing ” dynamic, even though the departments are often full of competitive personalities. Not exactly.

Sales Enablement 78

Sales Enablement Top of Funnel Marketing Distribution 78

Hubspot Sales

NOVEMBER 16, 2018

But how can you tell if your business activities are creating the most value for customers and a great profit margin? design, production, distribution, etc.). The goal of a cost leadership strategy is to become the lowest-cost provider in your industry or market. Once a product or service is finished, it needs to be distributed.

Analysis 142

Analysis Margin Outbound Competition 142

Pipeliner

JANUARY 10, 2022

Customer experience (CX) describes a customer’s journey. This journey begins the moment a customer learns of a product or service, and after. It involves everything from how you treat them to how you market to them. It should be no surprise that positive customer experiences correlate with increased sales.

Customer 98

Customer Loyalty Distribution Discount 98

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Pipeliner

DECEMBER 10, 2023

In the ever-evolving digital landscape, content marketing has emerged as a powerful tool for businesses to connect with their target audience. However, effective content marketing requires a strategic approach and a deep understanding of your audience. Martin highlighted the importance of actively listening to customer feedback.

Marketing 64

Marketing Churn Social Media Distribution 64

Hubspot Sales

JUNE 25, 2020

This started to change in the 1970s with mainframe systems to automate sales, but this was still limited to categorizing customers in spreadsheets and lists. In the 1980s, database marketing entered the scene , applying statistical methods to analyze and gather customer data. Share Your CRM with Marketing and Customer Service.

CRM 126

CRM Webinar Metrics Strategy Sales Qualified Lead 126

Hubspot Sales

APRIL 6, 2023

Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience. Customer service tools: Customer service tools make sure your customers feel like their needs are tended to every step of the purchase process.

Trends 130

Trends B2B B2C Social Media 130

MarketJoy

JULY 14, 2020

Thoroughly study your P&L statement, marketing ROI, employees and merchandising costs, and overhead costs. Take advantage of feedback software that distributes post-purchase questionnaires to learn more about your consumers’ buying experience. At MarketJoy, we offer industry-leading market research for your business development.

How To 98

How To Social Media Scale Lead Rank 98

Hubspot Sales

DECEMBER 3, 2019

In other words, the CRM market is an absolute powerhouse. As the market continues to expand and more businesses start to rely on these platforms, having a picture of what CRMs are and what they do is becoming an absolute must for business owners and their employees. Marketing Automation. Service Automation. Price: Free.

CRM 131

CRM Software Software Analytics 131

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. 1. The Beginner’s Guide to a Data-Driven Content Marketing Strategy. Although simple in theory, content marketing is a lot easier said than done. Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Hubspot Sales

SEPTEMBER 27, 2021

Who’s responsible for marketing materials? Creating Marketing Materials. Although franchisees are responsible for how they advertise and market themselves locally, the franchisor needs to offer the materials and overall guidance for how franchisees should do this. Franchisors are also responsible for national marketing.

Hotels 124

Hotels Hiring Guidelines Retail 124

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98