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It’s time for me to rant about salespeople and discounts. When a salesperson offers a customer a discount, what they’re saying is they have not been able to do a good enough of a job demonstrating value to the customer. Rather, I think they’re a customerservice person at best.
One of the biggest reasons I don’t like discounting is that it not only destroys the value proposition, it also attracts lousy customers. Customers who are price driven are the same ones who are going to push you on everything else. If your goal is to attract cheap customers, then by all means, discount your price.
If that’s the case, then why are you acting like a customerservice person? I’m not bashing customerservice people. They play a key role in the sale process, but I believe strongly salespeople and customerservice people are to be doing two different tasks. ” Sales Motivation Blog.
I’m not a fan of discounting in the least, as I don’t think it gets you anywhere. But if it is necessary to offer a discount, make sure it has a very tight expiration date. Remember, the expiration date is as much for the customer to speed up their decision as it is for you to not waffle.
If you know much about me, you know I’m not a big fan of discounting. If you find yourself having to discount, you MUST pair it with a reduction in service. How to discount correctly: Copyright 2013, Mark Hunter “The Sales Hunter.” I rarely think it should be done. ” Sales Motivation Blog. .
Why do customers ask for a discounts or a better deal? ” Customers aren’t stupid, but I hate to admit I think in the sales profession there are a lot of stupid salespeople. There is no need to roll over and play dead and give a customer a discount if what you’re providing them is going to make a difference.
Yes, you can discount your price as a way to close-out inventory or to get out of a particular business. Before you race out with a discounted price to help you out of a short-term problem, ask yourself what impact the discounted price is going to have on your regular business.
Are you willing to walk away from a customer who is persistently asking for a price discount? I cannot emphasize this enough: The customer who beats you up on price will beat you up on everything else. Plus, if you start discounting with one customer, you’re more likely to do with the next. I hope so!
Blog Consultative Selling CustomerService leadership pricing Professional Selling Skills competitor discountdiscounting price' When confronted with a competitor’s price that is ridiculously low, the last thing you should do is think about lowering your price. A price that is dirt cheap is many […].
They give everyone a discount. Yes, in their opinion, list price is only a starting point from which to discount and the masquerading salesperson always believes the price is way too high right from the start. .” What they’re really saying is they don’t know what to do with the lead. ” Sales Motivation Blog.
Blog Consultative Selling CustomerService pricing Professional Selling Skills discountdiscounting price pricing integrity' They will either walk away or they will start to pay what they should have been paying in the first place. Copyright 2013, Mark Hunter “The Sales Hunter.” ” Sales Motivation Blog.
Blog Closing a Sale Consultative Selling CustomerService pricing Professional Selling Skills Prospecting discountdiscounting price sales discounting' Copyright 2013, Mark Hunter “The Sales Hunter.” ” Sales Motivation Blog.
They do this because of how they handle things with their salespeople who in turn offer customersdiscounts. This means giving them advice and support in how to close the deal immediately without a discount. Are you making it too easy for your sales team to rely upon discounting? ” Sales Motivation Blog.
But this shift towards relationships and away from mere transactions has also revealed one of the fundamental problems in how we think about sales and customerservice. The customerservice team’s priority, on the other hand, is usually to reduce the number of conversations they have every day. The length of calls.
I would appreciate hearing from you, because this matter of pricing is of vital importance as we succeed in helping our customers. Blog Closing a Sale Consultative Selling CustomerService pricing Professional Selling Skills benefits customer benefits discountdiscounting features price'
Nordstrom also clearly defines what they are looking for in terms of good customerservice, and measures if people are hitting the standards that they’ve created to ensure that the customer is actually being taken care of. Customerservice is part of Nordstrom’s DNA. What is Quality CustomerService?
For example, if a potential sale is about to be derailed because of timing simply offering a discount won’t be helpful. Would giving you a 10% discount on the upgrade help defray that cost for you?”. He has 35 years of manufacturing, international business leadership and customerservice experience. Tell a Story.
Tweet Share Starbucks doesn’t discount a cup of coffee. They have loyal customers: People will leave their cars running in the parking lot, people will park three blocks away and walk to get their cup of coffee. Who is Jeffrey? Starbucks | Top Sales Trainer | Best Sales Trainer | Top Leadership Trainer. Even in this economy.
Third, customers who are attracted to you on price will leave you as soon as you increase your price. Remind me again why discounting your price makes sense? The biggest issue of all is customers who are attracted to you because of your lower price tend to be needy customers. My suggestion to avoid all this nonsense?
Salespeople always want a higher price and don’t want to offer a discount to close the sale. The price a customer is willing to pay must equal or be less than the value they expect to gain, unless they’re being held hostage to buy. What role does confidence play in the equation?
If you feel you can’t make a sale without discounting, then you are lacking confidence in the price/value relationship. Blog Consultative Selling CustomerService leadership pricing Professional Selling Skills Sales Motivation communication skills confidence price sales motivation' Why is that?
Sales Motivation: Leverage Your Best Customers. customerservice. discounting. Sales Motivation: FIVE Tips to Keep You On Track. 6 Tips for Selling in a Difficult Environment. cold calling. high profit selling. leadership. negotiating. negotiation. networking. phone sales tips. price increase. prospecting. sales goals.
Second, the discussion between the senior level person and the customer may very well uncover new opportunities you the salesperson were not aware of. This is not to discount the work you do, but often times a senior level person can uncover different information. Start making calls this week! It’s your business.
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Can customerservice issue credits to an account? Who’s responsible for accounts getting “rolled-up” to a customer hierarchy? How does this affect billing, discounts, rates, etc.? You need buy-in from Finance, IT, Operations, Marketing, CustomerService and Sales. Who ties these two things events together?
Now ask yourself a MORE IMPORTANT question: “Do all of the customers I don’t sell to — but would like to — do the same thing?” If you close or cut your hours or simply coast during the holidays, what kind of customerservice are you truly providing and how many sales are you truly missing?!
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Common Mistakes in E-Commerce Sabir discusses several prevalent mistakes that e-commerce brands make, such as hiring the wrong people or agencies based on flashy promises rather than proven results and mismanaging promotional codes and discounts.
If you are not confident going into a sale, you will be more likely to discount. The higher your confidence, the more confident the customer will be in the benefits they will receive from what you are selling. Want to know what has a tremendous impact on your profit? Your confidence!
More importantly, they miss the opportunity to close sales without offering a discount. customerservice. discounting. Too many sales are lost because the salesperson isn’t confident. When the salesperson isn’t confident, they miss opportunities to close sales. Believe in what you do. Create new habits.
The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customerservice. They visit your website, where they find a customer support email address.
When you contact each of your customers this time, you focus on thanking them for their business and asking them about how your company’s level of customerservice has been. Immediately after you thank them for their comments, ask them for the names of others who would benefit from the same service. customerservice.
Far too often this means merely discounting the price. Build your sales proposition on the merits of how it benefits your customer and then determine what your price should be. . Problem I see is those of us in sales can become very susceptible to falling for what we think is going to be a quick way to increase sales.
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Businesses tend to respond to these trends by racing to the bottom: discounting and discounting in the pursuit of quick wins that ultimately kill their margins. This is reflected in the survey results: some 65% see discounting as having a negative effect on the wider industry.
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