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If your customer is responding indifferently, it’s likely you’re insulting the prospect by repeating what they already know. Do your customers bring you questions in directresponse to what they might have seen on the internet? Copyright 2013, Mark Hunter “The Sales Hunter.”
What is Exceptional CustomerService? Our recent examination of the Verizon PR nightmare highlighted the importance and impact of the customerservice function. There is nothing simple about human interaction, particularly when one of the humans is a customer with a need, problem or complaint.
Ultimately your job is to help your customers solve a problem by implementing your product, and the ability to do so relies heavily on your knowledge and understanding of what you’re selling. CustomerService.
Some thoughts: Perhaps the most critical person responsible for for maximizing the performance of sales people is the front line sales manager. It’s these people who are directly responsible for maximizing the performance of each person on the team. All of these contribute to the ability of sales people to perform.
In search of greater levels of sales efficiency and customer engagement, organizations have spent the last 20 years implementing myriad new technologies. In fact, any customer- or prospect-facing team member is directly responsible for bringing in revenue and building brand value.
In search of greater levels of sales efficiency and customer engagement, organizations have spent the last 20 years implementing myriad new technologies. In fact, any customer- or prospect-facing team member is directly responsible for bringing in revenue and building brand value.
Location extensions not only share physical addresses and map markers but also feature a clickable call button for seamless customer engagement. If your client’s business operates in specific hours, callout extensions might be worth considering, showcasing unique features of the business, such as 24/7 customerservice.
Note that CSMs are not CustomerService advisors. The Account Manager, on the other hand, is responsible for renewals and for identifying up-sell and cross-sell opportunities. Though these inside reps aren’t directly responsible for revenue targets, some SDR and BDR quotas can include a revenue component (e.g.,
One of the first people I studied in directresponse sales was Eugene Schwartz. He’d been in directresponse since the 50s, and he’d sold an estimated 4 BILLION dollars worth of books by the time he died in 1995. Examples: Open only if you have overseas customerservice. Mailer templates are not new.
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