Remove Customer Service Remove Demographics Remove Software
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty.

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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

Marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Make no mistake about it—today’s customers want a personalized experience. When you address a customer by their name, you make them feel good, and thus more likely to buy your product or service.

B2B 246
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Understanding the benefits of 360-degree customer view

Salesmate

This advancement may seem to pose a threat towards the collection and aggregation of data, however, the technology that is used for crunching your customer information has also seen some crucial advancements. Yes, we are talking about CRM (customer relationship management) software. What is a 360-degree customer view?

Benefit 123
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The 5 best sales and marketing software platforms for unified growth teams

Nutshell

Combined sales and marketing software helps growth teams communicate better, coordinate their efforts, and save money. . There are two common problems with using multiple software platforms for all your sales and marketing tasks. But what is sales and marketing software, really? The Best Sales and Marketing Software Platforms.

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4 Key Considerations for More Personalized Marketing

Zoominfo

To drive optimal results from your email marketing program in 2018, we suggest you evolve your segmentation strategy using a bigger variety of relevant data-points, including: Demographic data: Age, gender, location, ethnicity, etc. Then, use their responses to tailor the customer experience.

Marketing 194
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What is a customer database (+3 best software options for 2023)

Nutshell

You can do just that with a customer database and intuitive customer relationship management (CRM) software. Read on to learn more about the basics of a customer database, the benefits of customer database management, and how you can use a CRM like Nutshell to manage your customer data.

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9 key benefits of using CRM Software

Nutshell

What are some of the key benefits of using CRM software? 9 key benefits of using CRM software There are many different CRM software benefits, and in this blog post, we’ll cover nine of the most significant ones. Keep reading for more information on the key benefits of using CRM software.