Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Jeffrey Gitomer

JULY 7, 2011

Tweet Share The definition of “referral” will surprise you, and at the same time make you understand why you don’t get as many as you expect or ask for. The definition of “referral” is: Risk. Why Can’t You Get More Referrals? Gitomer | July 7, 2011 | Leave a Comment. Do you ask for referrals?

Referrals 299

Referrals Hiring Social Media Loyalty 299

Increase Sales

OCTOBER 13, 2014

One of my favorite stories is from a client who was talking to a marketing firm that identified itself as delivering integrated, forward thinking strategic solutions. ” Today marketing is so much more than branding, glossy brochures and websites. Marketing is a behavior first and foremost. both internal and external?”

Marketing 139

Marketing Small Business Small Business Customer Service 139

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

Jeffrey Gitomer

APRIL 29, 2011

Here is a video testimonial I recently received from an Ace of Sales customer: Melissa from Hard Target Mixed Martial Arts in Charlotte, NC uses Ace of Sales to build relationships and keep them. With Ace of Sales, they love how simple and how great looking their emails and customer communications are. Customer Loyalty.

iContact 284

iContact Hiring Social Media Loyalty 284

Jeffrey Gitomer

AUGUST 10, 2011

Meanwhile you’re pissed off, you’re off balance, and about to make a bad choice – PLUS you’re mentally blaming the customer for his indecisiveness. definitive answers to this age-old sales barrier: Still have questions for me? I’m about to share 2.5 Ask me on my F acebook page today. Share this Post.

Hiring 297

Hiring Training Social Media Loyalty 297

Zendesk Sell

JANUARY 8, 2019

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

Customer Service 90

Customer Service Hiring Customer Hotels 90

SBI Growth

DECEMBER 23, 2013

Fact – data-centered decisions in Marketing provide ROI’s of 15-20% above the norm. Can customer service issue credits to an account? Who’s responsible for accounts getting “rolled-up” to a customer hierarchy? What role did marketing have in the effort? Click here to get your Guide to Sales Data Governance.

Sales Operations 267

Sales Operations Hiring Government Face-to-face 267

Zoominfo

JANUARY 19, 2020

Bookmark popular review websites: Establish a workflow that provides easy access to sites customers most commonly use to post reviews. Track branded keywords on Twitter: Social media has changed the definition of a customer review, as a simple tweet can serve as a negative review of your business. Post a public response.

Social Media 130

Social Media Google Scale B2B 130

SBI Growth

DECEMBER 5, 2013

Having an enterprise-wide Customer Master File (CMF) is the ideal first step. CMF’s provide a unified view across the organization of your customers. Sales, Finance, Marketing and Customer Service need this alignment. All your data is rolled-up to a common definition of the customer.

Top of Funnel 296

Top of Funnel Territories Scale Segment 296

Smooth Sale

DECEMBER 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Business Growth Depends on Customer Care and Service We often hear the terms Customer Care and Customer Service interchanged, but each has their defining moments to which we must pay serious attention. But our enthusiasm quickly faded.

Customer 109

Customer Loyalty Remedy Hiring 109

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Partners in Excellence

JANUARY 24, 2025

And, we saw the metrics most critical for the RevOps VP, Enablement VP, Product Specialist VP, Marketing, Field Managers, and so on. We have endless dashboards, showing what’s happening in every part of the organization, every customer interaction, over whatever time periods one wants.

Forecasting 109

Forecasting Fashion Conversion Call-back 109

Jeffrey Gitomer

JUNE 2, 2011

Jeffrey Gitomer Jeffrey Gitomer Reviews Charlotte, North Carolina Speakers Marketing Speakers Customer Service Speakers Social Media Speakers Social Networking Speakers North Carolina Speakers Sales Speakers Management Speakers Leadership Speakers Personal Development Speakers Inspiring Speakers powered by Speaker Wiki.

Hiring 310

Hiring Social Media Face-to-face Loyalty 310

The Brooks Group

MAY 23, 2018

The probability of selling to an existing, happy customer is up to 14 times higher than the probability of selling to a new customer, according to Marketing Metrics. Additionally, satisfied customers can be a valuable source of referrals to the sales team. Customers are busy and need a solution quickly.

Customer Service 72

Customer Service Customer How To Referrals 72

Jeffrey Gitomer

OCTOBER 14, 2011

Like all states of mind, persistence is based upon definite causes, among them these: . Definiteness of purpose. Definiteness of plans. The habit of concentrating one’s thoughts upon the building of plans for the attainment of a definiteness of purpose leads to persistence. . Accurate knowledge. Will-power.

Hiring 164

Hiring Follow-up Social Media Loyalty 164

Jeffrey Gitomer

JANUARY 6, 2012

I knew no one, and had limited capital (definition: broke). Now I write about my personal experiences, observations, and thoughts. When I moved to Charlotte in 1988 I was starting over. Beginning again. I joined the Charlotte Chamber. I subscribed to the local business journal. I networked my butt off. And I tried to get business for others.

Hiring 226

Hiring Social Media Loyalty Journal 226

Sales and Marketing Management

NOVEMBER 17, 2019

Having the tools to help you sell is definitely a boon for any small sales team — as long as the tools work well together. Your small sales team needs to be able to add value to the buying process in order to win customer trust. The chances are, if you have a small sales team, you have an even smaller marketing team.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

Nutshell

DECEMBER 2, 2020

An ideal customer experience might look something like this: they purchase your product or service to solve a pain point that they have. Along the way they contact your customer service team, get a question answered and learn about another way that your product adds value to their life or business.

Customer 83

Customer Social Media Customer Service Insurance 83

The Sales Hunter

DECEMBER 27, 2011

Complain about marketing, insisting they are the reason you have not been able to close more sales. You think it’s effective to spend your time spouting off to anyone who will listen, including customers, about how inept marketing is. This definitely is not the best use of your time, no matter how you try to argue it is.

Motivation 213

Motivation Ideal Customer Profile Hiring Negotiation 213

Zoominfo

SEPTEMBER 4, 2019

The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace. Let’s get into our top five strategies to build customer loyalty! Invest in multi-channel customer service. They visit your website, where they find a customer support email address.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Sales and Marketing Management

JULY 7, 2019

Author: Alfred Baumbusch Over the past four decades, manufacturing, distribution and some service companies have invested management time and attention, consulting dollars and technology expense to properly balance supply commitments and realized demand. The results have been spotty at best.

Sales Operations 212

Sales Operations Lead Rank Fashion Distribution 212

Jeffrey Gitomer

DECEMBER 9, 2011

The definition of “safe” has pretty much been eradicated from the dictionary. Tweet Share The days of waiting to see what will happen, waiting to see when things will return to “normal,” and waiting for a sure sign of recovery are over. You cannot afford to wait any longer. MARCH 22/23. London, ON. Denver, CO.

Hiring 200

Hiring Social Media Loyalty Cancellation 200

Janek Performance Group

JANUARY 10, 2025

Indeed, as Marketing Metrics notes, existing customers are 60-70% likely to purchase, compared to just 5-20% for new prospects. Cross-selling Definition : Offering products outside the original purchase that fulfill and solve additional needs and problems that the original product doesnt.

Insurance 62

Insurance Insurance Banking Up-Sell 62

Score More Sales

JULY 12, 2012

First of all we agree that with a flatter economy, we need to work to grow revenues from existing and past customers – those who know us already and who could do more business with us. When it comes to sales leaders, marketers, and customer service leaders, the info metrics shared say: 81% plan to increase their use of CRM.

CRM 196

CRM Social Media Segment Engineering 196

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Account-Based Marketing.

Lead Rank 105

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 105

Jeffrey Gitomer

FEBRUARY 23, 2011

Most salespeople would like to think of themselves as a rock star, but don’t display the talent to match their definition. Gitomer | February 23, 2011 | 2 Comments. Tweet Share How do you view yourself? Here’s the video I did on how to be a sales “rock star.” London, ON. Denver, CO. Indianapolis, IN.

Hiring 194

Hiring Social Media Loyalty Cancellation 194

Close.io

OCTOBER 25, 2019

companies lose more than $62 billion annually due to poor customer service. Getting customer service right should be a priority for every business, regardless of size. Businesses that are providing this exceptional customer service are data-driven, and making use of data from a variety of different sources.

Customer Service 59

Customer Service Data Customer Hiring 59

Zoominfo

MARCH 3, 2019

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! It’s free! This next tool is a no-brainer.

Research 233

Research B2B Tools Company 233

Apptivo

APRIL 19, 2022

No matter what the organization offers, it can only sustain in the market with a willing group of customers to buy their product or to enjoy their service. Every customer, be it existing or potential customers – the aim of the business is to keep every customer happy throughout the customer journey.

Customer Service 52

Customer Service Customer Social Media Lead Scoring 52

Score More Sales

DECEMBER 16, 2011

Let’s look at an old definition, the challenges with CRM, and some predictions for 2012. Definition: “True CRM (customer relationship management) brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time.

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

Cincom Smart Selling

APRIL 12, 2021

Beyond using a CRM (customer resource management software) to simplify the salesperson’s job, how can the digital version of the lean concept connect to and complement selling , especially when there are so many different definitions for digital lean? How Lean Principles Apply to Customer Experience. A lot, actually. What is in?

B2C 119

B2C Customer Retail Customer Service 119

Score More Sales

DECEMBER 6, 2011

Postal Service must reduce its operating costs by $20 billion by 2015 in order to return to profitability,” said David Williams, vice president of network operations at the US Postal Service, in a prepared statement. And you thought YOU had sales, customer service, and operations issues? Excuse me, $20 Billion with a B?

Lead Rank 153

Lead Rank Lead Scoring Social Media Top of Funnel 153

SugarCRM

AUGUST 24, 2021

First, we’ll want an understanding of what exactly customer experience is and how it’s different from the concept of customer service that it has largely replaced. Customer Experience: The Key to Success in the New Marketplace. Delivering Superb Customer Experiences Beyond 2020. Involve Your Whole Team.

Customer Service 49

Customer Service Customer Airlines SugarCRM 49

Pipeliner

MAY 19, 2021

If you’re running an eCommerce business in 2021, you need to have a content marketing strategy. Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. Create informative content your sales team can give to customers. Let’s take a look!

Case Study 98

Case Study Marketing Insurance Insurance 98

Highspot

FEBRUARY 21, 2020

But the path to sales and marketing alignment is not always smooth and straightforward. Read on to learn more about what you stand to gain from aligning your sellers and marketers and how you can overcome common obstacles in the journey to achieve better alignment. Why Sales and Marketing Alignment Matters.

Marketing 88

Marketing Trade Show Marketing Qualified Lead Collateral 88

SMEI

NOVEMBER 2, 2021

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. These days there isn’t a single stage of your customer journey and relationship that doesn’t involve touchpoints.

Customer 156

Customer Social Media Fashion Top of Funnel 156