Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. Customer Experience (CX) Expert. Let’s get into it! Data Analyst.

Marketing 187

Marketing Social Media B2B Analysis 187

Sales Training Advice

SEPTEMBER 30, 2011

Selling to C-level decision makers is challenging even at the best of times. C-level decision makers are paid to improve their business results. How does your service or solution address one of those issues? C-level decision makers deal with changing priorities. C-level decision makers rely on others.

Decision Maker 91

Decision Maker Face-to-face Call-back Loyalty 91

Hubspot Sales

MARCH 8, 2023

requires an extensive understanding of finance to back it up.

Decision Maker 122

Decision Maker Pharmaceuticals Salary Travel 122

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 189

Lead Generation Lead Scoring Lead Rank Enterprise 189

Babette Ten Haken

APRIL 10, 2019

Any right brain professionals who have conversations with technical decision makers know one thing. These decision makers are skeptical: of everyone and about every presentation and conversation. Technical decision makers must make the right decision based on the right information. Also, terrifying.

Decision Maker 13

Decision Maker SME Retention Hiring 13

SalesFuel

SEPTEMBER 10, 2024

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. 43% of B2B Buyers in business services industry are willing to pay a premium for superior customer service.

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. The key to a great sale is to identify your decision makers – learn how data can help.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

Sales and Marketing Management

MARCH 14, 2018

Thus, the key to profitability is to slow customer churn and nurture growth. Reinvent Customer Service. It’s an attitude that many customer service departments adopt. If customers call in, reps spring into action. In every business, there are multiple decision makers and influencers.

Retention 223

Retention Customer Loyalty Remedy 223

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Not just in our products, but in our customers, their businesses, and how they recognize the problems we solve. We need to develop our people’s curiosity. We have a choice.

Engineering 123

Engineering Decision Maker Tools Face-to-face 123

Pointclear

MARCH 19, 2013

Treating employees, customers, and prospects as fellow human beings first influences both your tactics and your outcomes. Although the company has earned kudos for examples of extreme customer service, few businesses fully embrace an approach that runs counter to traditional accounting practices.

Conversion 264

Conversion Automotive Face-to-face Decision Maker 264

Jeffrey Gitomer

MARCH 7, 2012

Meeting with a non-decision-maker. Trying to go over someone’s head to the “real” decision-maker. Trying to “find the pain” rather than building rapport and finding the pleasure. Pleasurable things build rapport and help establish a relationship. Not good, ever. MARCH 22/23. London, ON.

Hiring 225

Hiring Social Media Decision Maker Loyalty 225

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Decision makers are often only interested in sellers that know exactly who they are and what they want. Yet the people who actually might be interested in buying your product or service also play a big role in your target market.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Sales and Marketing Management

MARCH 16, 2018

When products don’t move smoothly and seamlessly between manufacturer and end-user, they become exponentially harder to bring to market. In 2018, businesses can’t afford to fall behind the market, and they can’t afford not to maximize their operational efficiency. Economic performance and commoditization of key markets.

B2B 195

B2B Company Hiring Discount 195

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing. Keep reading!

B2C 100

B2C B2B Marketing Lead Rank 100

Sales Hacker

JULY 3, 2020

In B2B sales, getting multiple decision makers on board is a dream. There are six key questions you need to consider to get to the core of how your services can help your prospective clients’ businesses. We’ll look at each one, and identify how you can use it to successfully sell to multiple decision makers across departments.

Decision Maker 130

Decision Maker Lead Rank Hiring Sales Qualified Lead 130

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Scoring 130

SBI

SEPTEMBER 8, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? What problem/s are you solving for sales and/or marketing organizations? This week I interview Umberto Milletti, CEO of InsideView.

InsideView 128

InsideView Up-Sell Revenue Closing 128

SBI

NOVEMBER 4, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Nancy: What’s the most important thing that today’s business decision-makers should look for (or ask, or consider, or solve)?

Up-Sell 130

Up-Sell Closing Revenue Decision Maker 130

Hubspot Sales

OCTOBER 5, 2021

If you're in sales, chances are you've encountered plenty of situations in which you're trying to reach a CEO or C-level executive to pitch your product or service. HubSpot Account Executive Chrissy Callen told me she considers gatekeepers less an obstacle, and more a resource when trying to reach a decision-maker.

Gatekeeper 133

Gatekeeper Decision Maker How To Cold Calling 133

Lead411

DECEMBER 13, 2024

5 Ways Customer Service can Shape Your Ideal Customer Profile (ICP) Understanding your Ideal Customer Profile (ICP) is crucial to targeting the right prospects and ensuring long-term business success. How you engage with and support your customers can reveal a lot about your ICPand vice versa.

Ideal Customer Profile 52

Ideal Customer Profile Customer Service Customer B2G 52

Zoominfo

NOVEMBER 7, 2019

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of marketing skills. Let’s get into it!

Marketing 100

Marketing Social Media Analysis Scale 100

BuzzBoard

NOVEMBER 29, 2024

Selling to small businesses can be a highly lucrative opportunity for digital marketing agencies, offering a vast and untapped market of potential clients. Another key consideration is these businesses often have limited staff, and may not have the in-house expertise or bandwidth to manage complex marketing campaigns.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Social Media 52

Understanding the Sales Force

MAY 20, 2024

You don’t have anyone to “call up” or promote and there are two options: Some companies offer to move people from marketing, customer service, or a BDR role into sales, but they have not performed in a sales role and the company lacks the intelligence to project how they will perform in a sales role.

Hiring 201

Hiring Decision Maker Lead Rank Lead Scoring 201

Lead411

JANUARY 16, 2025

Example Use: A SaaS company uses Lead411 to find decision-makers in specific industries and score leads based on intent signals. Pricing: Starts at $75 per month for individual plans; enterprise plans are customized. leverages AI to analyze customer interactions, offering insights to improve sales strategies and rep performance.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Hubspot Sales

MARCH 10, 2020

Lead — a prospect that has taken an action or responded to a marketing or sales campaign and shows some level of interest in your product. MQL or SQL leads — Marketing Qualified Leads or Sales Qualified Leads; typically have certain characteristics that would define additional sales follow up. Decision maker buy-in.

Pipeline 134

Pipeline Lead Rank B2B Marketing Qualified Lead 134

PandaDoc

MARCH 25, 2025

Complex sales typically involve high-value products or services, which are often highly customizable. Sometimes called enterprise sales, complex sales generally have a longer sales cycle involving multiple stakeholders and decision-makers. Sales pros will also do some market and competitive research at this stage.

Sales Cycle 52

Sales Cycle Decision Maker Proposal Lead Rank 52

SalesFuel

FEBRUARY 13, 2025

While B2B vendors seek efficient ways to engage decision-makers here are some new strategies to deliver an effective vendor pitch. The Advancement of the Proud Vendor Pitch The digital era has reshaped the dynamics of business communication, marketing, and relationship-building.

Vendor 59

Vendor Hiring Decision Maker B2C 59

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Whether identifying key decision-makers or nurturing opportunities, ZoomInfo helps teams prioritize high-impact actions that shorten deal cycles and boost conversions.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Sales and Marketing Management

APRIL 2, 2020

A well-designed and customer-focused coaching program can educate sellers on the benefits of the account planning system so that the whole revenue team, from sales to marketing to customer service, is on the same page. . This baseline knowledge builds the flywheel on which successful ABM campaigns are built. .

Lead Rank 120

Lead Rank Account Based Marketing Customer Hiring 120

Zoominfo

AUGUST 12, 2018

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 150

B2B Telecommunications Forecasting Scale 150

Zoominfo

OCTOBER 2, 2018

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. Data normalization.

Data 113

Data Lead Scoring Lead Rank Top of Funnel 113

MTD Sales Training

NOVEMBER 24, 2016

Here are five comments from Chiefs of various businesses that give an insight into the needs and wants of decision-makers in positions of authority: It’s important today to be direct and respectful. Within reason, the more you disclose, the more your customer will disclose. Rick Cheatham (Leader of BTS Sales Practice).

Decision Maker 120

Decision Maker Negotiation Groups System 120

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. The key to a great sale is to identify your decision makers – learn how data can help.

Account 130

Account Lead Rank Ideal Customer Profile Decision Maker 130