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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

That means marketers, sales professionals, operations people, and analysts all work in tandem to interact directly with customers – eliminating or greatly limiting involvement of customer service or account representatives. That’s when I decided to have the people who do the hands-on client work interact directly with customers.

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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

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6 Steps in Developing a Data-Driven CRM Strategy

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It’s time to give your CRM strategy a data-driven makeover. CRM stands for customer relationship management — and relationships are truly what business success all about. Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more.

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The Impact of Bad B2B Marketing Data

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There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. Append your data.

B2B 223
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Author: Judi Hand Contact center employees have one aim: using the information at their disposal to solve a customer’s problem. Companies provide these workers with data, contact history, service history, and so on to help them answer whatever questions the customer asks. Listening to Employees Like Customers.

Data 218
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The Sales Manager’s Guide to Selecting a Data Provider

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Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Data 199
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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Companies are increasingly implementing technology to bring efficiency to their workforce. Learn why automating your documents is key to sales success.