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The Tides of Change: Why Cruise Lines Can No Longer Afford to Wait on CRM

Pipeliner

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. ” In today’s digital age, not adopting a CRM solution is a risk that cruise lines cannot afford to take.

CRM 103
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Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing?

Segment 204
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Your CRM Data is a Mirage – and It’s Costing You Deals

Zoominfo

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. Bottom line?

CRM 130
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Best Practices of Contact Segmentation for Small Business in CRM

Nimble - Sales

Effective contact segmentation is a game-changer for small businesses leveraging their CRM systems. As customer data continues to grow in importance, the ability to properly segment and target different customer groups has become essential for business success.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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3 Ways CRM Systems Can Help You Comply with GDPR

Zoominfo

How Can I Use CRM Systems for GDPR Compliance? If leveraged properly, certain CRM systems can help you meet the requirements of the GDPR, along with other incoming privacy laws and data-handling best practices. Here are three of the biggest ways CRM systems can help you comply with the GDPR: 1. Manage consent. Manage consent.

System 244
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Remembering the past

Sales 2.0

Since I need quick wins, this type of account is going to be my target segment. Delving deeper into the history in the CRM I am starting to get a picture of how these accounts have been approached in the past. There are surprising things to be learned from boring old CRM history records. All accounts are not created equal.